Lynn McNutt

The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Language in the Press Forward "Closing Local Coverage Gaps" program FAQ warms my heart: Using LION: Local Independent Online News Publishers' definition of sustainability as a framework, we will prioritize outlets that are intentional about their editorial impact, operational resilience, and/or financial health. We will support organizations that have a clear plan for how they will use this investment as a foundational step toward developing and maintaining a long-term business model. https://lnkd.in/eGKFYhGz #impact #localnews #sustainability

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Do you know who needs to know what in a crisis, and when to release information? Check out Ben Sefarbi's article to learn more. Three of us are certified in crisis communications at The Creative Company, Inc.. Two have former actual news room experience and one was a reporter for a regional newspaper. We can help your organization be prepared. #crisiscommunications #beready

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How do you feel about press releases? I'm still a fan, even if they simply serve as an official catalog of an organization's news. What you do with that information in your PR program is what's really meaningful though. Use the data for social posts and infographics, and pitches to media. Extract the quotes for your website. Find contributed content opportunities to share the news from the release in a more robust way. Develop creative graphics to support and enhance your news. Create video to share the news in a more personal way. Finally, don't expect your press release to reach the press. Those days are long gone. The release is just another content tool.

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This column is for my strategic and crisis communication peers. "Inreach" is a real word. And a solid Inreach strategy can enhance a meaningful Outreach Strategy. #internalcommunications #strategiccommunications #outreach #engagement

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Thrilled to have hosted a webinar on the Ethnicity Pay Gap with three exceptional experts on the subject. Our discussion delved into systemic biases, actionable solutions, and the imperative for change. Let's turn insights into action for a more equitable future. #EthnicityPayGap #DiversityandInclusion

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Want to learn how to tailor your messaging for diverse markets and enhance your brand's local impact? Here are some of the ways to do just that. https://ow.ly/uObX50SSNS8 Think Global, Act Local! #PRStrategy #Localization #BrandAwareness

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Well here’s the official announcement, so it’s great to share that I've been awarded Fellowship of the Institute of Internal Communication 🎉 During the process I had a great chat with Suzanne Peck and Dominic Walters - we talked everything from strategy to reputational challenges. It demonstrated the depth and rigor that goes into Fellowship. It's not just about recognition, but about the genuine impact we can have on our profession. Massive thanks to Dan Holden for sponsoring and supporting, and Annabel Wise for seconding. Also thanks to my SJP boss Kirsty Thomas, who has to put up with my endless… well say enthusiasm, for all things comms! For me, Fellowship represents so much more than recognition - it's about giving back to our profession and championing what we do. Anyone who knows me will tell you I'm passionate about continuous professional development. It's about pushing ourselves to learn, adapt, and excel at what we do. In a profession that's constantly evolving, you have to adapt and keep on eye on what’s happening. I'm genuinely excited to work with the IoIC, and our wider comms community to explore what's next for our industry. I’ll also continue to champion the value of chartership with Chartered Institute of Public Relations. There's something special about being part of a profession that's always moving forward - even if it does keep us on our toes! Looking forward to sharing what I've learned, supporting others on their journey, and making a meaningful contribution to our profession. #IoIC #InternalComms #InternalCommunications #Communications #ProfessionalDevelopment

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How engaging are your promotions, your #communications, your #PR? Are people tuning IN or tuning OUT? Here’s what happens when you don’t connect w/your #stakeholders: https://lnkd.in/eQsjBf85 #PRtip #WritingTip #MarketingTip

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"How Communicators Can Help Manage Election Disinformation in the Workplace" is a new study from the Institute for Public Relations Behavioral Insights Research Center. Learn how disinformation affects businesses and society, and explore research-based strategies to combat it. 💥 📊 This guide offers best practices for screening content and 10 tips for organizations to manage disinformation. Equip your team with the knowledge and tools to stay informed. Read the full report today: bit.ly/ipr-disinfo24

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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As a Gen Xer writing about and interacting with different generations personally and professionally, I am more than up for learning Gen Z lingo! Education and open communication are key to avoiding disconnection and misunderstanding.

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Upcoming Public Relations Society of America (PRSA) webinar alert for those interested in how to improve understanding of financial education across your audiences. Register here: https://lnkd.in/ePQjgRUS #financialliteracy #financialeducation #pr #prsa #publicrelations #communication #professionaltraining

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“Media opportunities are for more established authors and experts than myself.” It’s time to bust this Smith Myth. Richelle Zizian Fredson and I do just that in my recent interview on her Bound + Determined podcast. From established publishers to innovative hybrid presses, from independently published debut authors to influential keynote speakers and industry luminaries, we explore strategies for amplifying the voices of 𝒂𝒍𝒍 authors. Some key points from our conversation include: 🗓️ The ideal timeline for book PR 🎤 What media is really looking for right now 📰 How the media landscape has changed for authors 📖 Why your book is the supporting character, not the main character It was such an enlightening and inspiring discussion. You can listen to all of our actionable takeaways at the link here: https://bit.ly/3yYS0JC. #Marketing #Author #Publishing #MarketingStrategy

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As evidenced by the dynamics of the presidential election, women continue to be held to a different, much stricter standard than men. In my book "WOKE: A Cultural Competence Guide for Communicators, I delve into why and how women continue to struggle for equality and representation. "Women’s quest for equality is the longest-running struggle in the history of the world. Men have ruled over humanity for millennia, and nowhere has their dominance been more pronounced than over the lives and bodies of women. Although women have made great strides toward equality in the last few decades, they continue to be held to a different standard than men, and society holds many unconscious and deeply rooted biases against them. Nevertheless, women continue challenging traditional gender norms, advocating for equal rights, and reshaping female empowerment narratives." https://lnkd.in/gsTAMAbc

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A good definition of the complexities of public relations. Thanks for posting.

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