Louis Norman III

Why is TraXtion so different? How does it dramatically boost tire sales, wheel alignments and other around-the-wheel work? Why do vehicle owners love it and dealerships rave about it? 1 huge leap takes just 5 little steps! To learn more about TraXtion, schedule at demo at https://lnkd.in/gKAD598e . #GoTraXtion #dealerships #fixedops #fixedoperations #tires #wheelalignment #driversafety #customerretention    Brad Kokesh Alexandra Mazzi Mike Gottschalk  Scott Rea Lori Grospitz Kevin Lopez Ryan Hamilton  Nolan Siegler Sandy Cerami Mike Vogel

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It seems like every vendor talks about ROI, but let's see the numbers. TraXtion is as transparent as what vehicle owners want from their servicing dealerships. Once your store gets into the tire game - and it's more than just "selling" tires - you're taking a big step towards real retention. Create trust, value and convenience for consumers in a streamlined solution that also generates revenue from tire, wheel alignment and around-the-wheel work. Let's get started - https://lnkd.in/gKAD598e . #GoTraXtion #dealerships #fixedops #fixedoperations #tires #wheelalignment #driversafety #customerretention    Brad Kokesh Alexandra Mazzi Mike Gottschalk Scott Rea Lori Grospitz Kevin Lopez Ryan Hamilton Nolan Siegler Sandy Cerami Mike Vogel

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Dealers, it's time to rethink your marketing strategy. If every ad looks the same, you're missing the mark, simply swapping vehicle names, prices, and terms. A Tundra buyer isn't the same as a Camry or Corolla buyer. Each group has different preferences and needs. Capturing their attention requires tailored ads that speak directly to their interests. Stop funneling everyone through the same cattle stall and start making your ads stand out. Learn how to create effective, attention-grabbing advertising that resonates with specific buyer segments - https://zurl.co/bvzD #AutomotiveAdvertising #DigitalMarketing #CustomerEngagement #DealershipSuccess #DealerAlchemist

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Today (7/11) we're co-hosting a webinar with Meta at 1pm EST! During our webinar we'll be diving into the 4 features that are taking automotive social media to the next level. (⭐️ BONUS: View 20+ dealership-content examples that you can use to empower your own store’s Meta strategy.) Register here: https://bit.ly/3Wj4ANl #Meta #cardealers #automarketing #socialmedia

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Here’s the truth about lead conversion… It took dealerships – on average – 3.5 shopper inquiries to sell a new car in Q1. Some brands are crushing this average with a more “efficient” lead-to-sales ratio: Nissan       (2.8 leads/sale) (!) Subaru      (3.0) MINI        (3.0) While others had to work almost *twice* as hard: Chrysler      (5.4 leads/sale) Dodge       (5.3) Land Rover  (5.2) It could be these cars are just harder to sell, but… The more likely cause is a high price-point (see: Chrysler/Dodge/Jeep) or lack of inventory availability (see: Land Rover). More insights, including the 40-most and least efficient make + models to sell here: https://lnkd.in/gjtUnSYd (Data via CDG partner: Foureyes #foureyespartner)

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"Confidence. It's hands down the best approach." As featured in our Google Ads Field Guide, hear how Dealers like Bob Cockerham of University Volkswagen Mazda have: ✅ Increased Reach & Efficiency ✅ Lowered Costs ✅ Transparency & Accountability with Every Ad Dollar Spent Ready to drive similar results for your dealership? Download our FREE Google Ads Field Guide and claim your FREE Total Search™ Audit today! https://lnkd.in/grC4ppKn #GoogleAds #DealerSuccess #ClientTestimony #MPOP® #digitalmarketing #SEO #SEM #TotalSearch™

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As we’ve passed the halfway point of the week, we’ve got Michael Cirillo in the studio to discuss GM and Hyundai’s new partnership, how Stellantis and its dealers are in a little bit of a tiff, and a new study that says consumers know exactly what they’re doing when they accept website tracking cookies. https://lnkd.in/eTei_AVi General Motors and Hyundai Motor Co. have announced a partnership aimed at exploring collaboration in a variety of technological and production areas. With the increasing demand for efficiency and innovation in the automotive industry, both companies are looking to scale up operations and reduce costs. -The collaboration includes vehicle development and clean-energy technologies, such as electric and hydrogen powertrains. -Both companies will explore co-development opportunities in passenger and commercial vehicles, as well as internal combustion engines. -They will also review joint sourcing opportunities in battery materials, steel, and more to reduce costs and improve efficiencies. https://lnkd.in/ekiDmU69 Stellantis announced a 21% increase in August sales and dealer inventory falling by 10% over the last 2 months. Despite these gains, the automaker's U.S. dealers have expressed dissatisfaction with CEO Carlos Tavares. -The Stellantis National Dealer Council claimed Tavares' "short-term decision making" hurt brands like Jeep, Ram, and Chrysler and urged Stellantis to spend more on clearing outdated inventory, citing declines in U.S. sales. -They stated in a letter, “For over two years now, the US Stellantis National Dealer Council has been sounding this alarm to your US executive team, warning them that the course you had set for Stellantis was going to be a disaster… and now that disaster has arrived.” -Stellantis responded to the letter: “We don’t believe personal attacks are the most effective way to solve problems.” https://lnkd.in/emKvgPMC A new survey shows that American consumers are becoming more aware of online data collection practices, pushing retailers to reconsider how they handle privacy. -Over 50% of U.S. shoppers know what it means to “accept cookies” online. -The vast majority of consumers typically accept cookies, with younger shoppers (18-34) more likely at 79%. -The survey shows that online shoppers often accept cookies for enhanced user experiences, full website features with session tracking, and site personalization. Follow the show on Apple Podcasts: https://lnkd.in/e-DA5fTF Listen on Spotify: https://lnkd.in/eTr6WKb7

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🚨 Tough Love for Automotive Dealers: It’s Time to Wake Up! 🚨 For over 20 years, I’ve worked with automotive dealerships and manufacturers, weathering recessions, global catastrophes, holidays, and yes—a nightmare of an ex-partner. I’ve seen it all. But there’s one thing that has me livid right now: dealers still clinging to the cheap marketing tactics they got used to during COVID. Listen, I get it—everyone had to cut corners when the world was on pause. But here’s the hard truth: that “pandemic pricing” for your marketing strategy is driving your business into a ditch. Henry Ford said it best: “A man who stops advertising to save money is like a man who stops a clock to save time.” Guess what? He was right then, and he’s right now. Stop trying to sell cars with the same shoestring budgets and lazy campaigns you relied on when the world was upside down. If you want to move metal, you need to spend. Period. Cheap marketing isn’t going to cut it when your competition is playing to win. 🎯 The dealerships that invest are the ones that will THRIVE in this post-pandemic world. The rest? They’ll keep blaming the market for their lackluster sales. Want to drive real results? It's time to stop thinking small and start marketing like you actually want to SELL. 🚗💨 #MarketingTruth #AutomotiveSales #StopBeingCheap #InvestInYourBusiness #MarketingMatters #HenryFordWisdom

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It's no secret that many dealers are stretched thin, juggling deals, staff, and service. But Peter A. Duffy Jr., CEO of Dealer Image Pro™ | Automotive Merchandising, warns that slow time to market is the silent killer of industry profits. Here's how he's talking a big problem in the dealership business. ➤ Stream the Car Dealership Guy Podcast now on your favorite platform. #DealerImageProPartner

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🚀 Attention Dealership GM's and Executives! Want to see your showroom packed and your profits soaring? Our Facebook Sales Event isn't just talk - it's a game-changer. Just look at what the team at O'Fallon Buick GMC achieved in ONE WEEK: 69 vehicles sold $297,688 in total gross profit 317 Appointments 771+ unique customer messages 73% appointment show rate But here's the thing - this isn't a one-off success story. We're replicating these results across dealerships nationwide. Don't let another week go by with an empty showroom. It's time to take control of your sales pipeline and watch your profits grow. Ready to make it happen at your dealership? Spots for our Facebook Sales Event are limited and going fast. Call 833-735-5998 now or click the link in our bio to secure your event. Your best week of 2024 is just a phone call away! #DealershipSuccess #RecordSales #FacebookSalesEvent #ProveSales

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Dealership Marketing Director turns SUPER HERO... for her Dealership! The BDC Manager helps the GM to understand that to compete and sell more cars, his team needs more 1st Party Leads... Then, the Marketing Director, instead of spending THOUSANDS of the dealership profits and lots of time in trying to "drive more website traffic"... purchased the myOffer Conversion Platform from Pureinfluencer, LLC and immediately got the dealership 30% MORE 1st Party leads!! Then, the Used Car Manager, told the GM that he needed to Acquire 30% MORE used-cars, preferably direct-from-customers... Then, the Marketing Director, gets the UCM 30% more acquisitions using Pureinfluencer, LLC's AutoAcquire platform... Then, the GSM tells the GM, that they need to build a Vehicle Exchange (Sales-In-Service) department to sell at least 15% of the opportunities that they have in the Service Drive.... Then, the Marketing Director, has a World Class - Vehicle Exchange department built in 3 days that drives 30% MORE acquisitions and trade-up opportunities from the dealership service drive using Pureinfluencer, LLC's VEX2.0 platform... Then the Service Manager tells the GM his Service Department needs more Customer Pay and Warranty RO's and more conquest business too... Then, the Marketing Director, smartly leverages their VEX2.0 and their AutoAcquire platform to efficiently drive 30% more conquest CP/W RO's for the Service Drive ... So impressed, the GM says to the Marketing Director... "VERY IMPRESSIVE!!" then, says that he's looking forward to the day she can cut some of their marketing expenses to improve overall profitability too... Then, the Marketing Director - using Pureinfluencer, LLC's SmartSpend that's already inside of the myOffer/myTraffic platform reduces wasted Digital Marketing ad spend in 2 weeks... ultimately saving the dealership an additional $4K in net dollars! I'd put my money on the fact that nearly every GM wishes that they had a Super Hero Marketing Director like her! DM me... to see how you can get your own Marketing Director Superhero Cape!

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Are you using predictive trend analysis prompts when planning and creating social media for your dealership? Or experimenting with ways that AI can guide you through visual content creation or ad campaign management? Kathi Kruse wrote about it in 💎Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners 💎 https://lnkd.in/eRB5vAYt 🔹Check out her new monthly column, "The Digital Success Playbook" at dealermarketing.com #DMMColumn #AutomotiveMarketing #DigitalMarketing #AIinAuto

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🔔 📊 New Study Alert A recent study of 564 California dealership websites exposes concerning gaps in EV representation, with 33% lacking crucial battery warranty information. And that's not all - view the full infographic to find out all 5 data points about dealership website EV representation https://lnkd.in/g3-5vAGU #EVStudy #ElectricVehicles #DataAnalysis #EVRepresentation #BatteryWarranty #InfographicInsights

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ATTENTION AUTOMOTIVE SALES PEOPLE: ARE YOU TIRED OF MANUALLY POSTING YOUR LISTINGS TO MARKETPLACE? NO inventory feed approval required. Our custom software will scrape your dealerships inventory and it will automatically load the photos and fill out the Meta Marketplace form for you in seconds! POST YOUR VEHICLES IN SECONDS! Imagine starting your day and in the time it takes you to stir your morning coffee (it's for closers) you can post a vehicle to Marketplace and start getting leads before your second cup. Sign up here... https://lnkd.in/emt4Yqr5 #automotivesales #carsales #automotivemarketing

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📖 Case Study: Volkswagen's Success with Invibes Drive-to-Dealership Volkswagen leveraged the innovative #Invibes Drive-to-Dealership solution to amplify the announcement of their new all-electric VW ID range. 📌 Tailored Advertising: Engaging, location-based ad formats that drive footfall to dealerships. 🌱 Focus on Sustainability: Integrating eco-friendly initiatives directly into campaign strategies. 🎯 Precision Targeting: Delivering customised messages to the right audience, in the right location at the right moment. Learn more about Drive-to-Dealership: https://lnkd.in/epK2fJSQ #Invibes #CaseStudy #Volkswagen #Sustainability #InFeed

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Dealers, listen up. Your AdWords provider is killing your sales. If you want to stop wasting money, you need to hire someone outside the auto industry to audit your Google AdWords account. Most of these turnkey and OEM providers are just recycling the same outdated strategies they’ve been using for years. They’ll slap on the same cookie-cutter template they use for every other dealer, and call it a day. But Google isn’t what it was two years ago. The game has changed. The days of running 15 to 20 campaigns and targeting individual keywords are over. Your customers aren’t keywords—they’re people. People make decisions based on intent, not just search terms. Google knows this and has shifted its focus to intent-based targeting. But if your campaigns are still built around keywords, you’re missing the mark. Do yourself a favor—spend $500 to $1,000 to get someone outside the auto bubble to give your account a real, unbiased review. You’ll be shocked at what you’re missing.

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🚀 New episode launched on the Gain Traction Podcast! Join us as Brandon Tracey from Bay Area Point S Tire & Auto Service discusses "A Customer-Centric Approach to Success." Hear about: 1️⃣ Customer-First: Discover how prioritizing customer experience can drive business growth. 2️⃣ Expert Tips: Brandon shares actionable strategies from his tire and auto service industry journey. 3️⃣ Inspiration: Real-world examples to inspire your own customer-focused initiatives. Don't miss out on Brandon's insights! #podcast #tireindustry #autoindustry #tiredealer #autoshop #customersuccess

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First party data is the best way to defend your dealership's business First party data allows you to improve your ad personalization Measure success for campaigns full funnel Improve audience segmentation (new vs returning customers) and how you treat them Why do so many dealerships still lack a first party data strategy?

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