Lori Boyer

Is your marketing tech stack a tangled mess? 🤯 Consolidation or upgrade? 🤔 Eric Holmen's article explores 6 key issues to consider - from cost savings 💰 to future-proofing your strategy. 🚀 Stop wrestling with legacy systems and unlock the power of a modern marketing platform. 💪 https://lnkd.in/eUyMGZ5i Let me know what you think in the comments! #martech #marketingoperations #marketingautomation

1

🌟 Ready to Level Up Your Agency? 🌟 If you’re looking to enhance your agency’s efficiency without spending a dime, you’re in the right place! Our latest blog reveals the incredible features of Agency Simplifier's Free Plan that you won’t want to miss. ✨ Discover Game-Changing Features available for FREE! 🔍 See How It Compares with other tools out there—knowledge is key! ⚖️ Explore the Pros and Cons to find the perfect fit for your needs. 🚀 Uncover Real Benefits that can propel your agency forward! This is your chance to take charge and make smarter choices for your agency’s future. 👉 Check out the blog now and unlock your agency’s potential! https://lnkd.in/gMYi-dWx #AgencySimplifier #FreePlan #AgencyRevolution #SmartChoices #NewBlog #AgencyManagement

4

Is bad reporting causing your marketing engine to fail? Emily Kramer explains why marketing teams so often struggle with the insights and reporting needed to execute efficiently and get buy-in: 😭 Hard to connect the dots across many tools (& with sales) 😭 Can't easily self-serve answers when questions arise 😭 Marketing data support gets deprioritized 😭 Lots of screenshotting & manual prep 😭 Data interpreted without important context 😭 Marketing machines are complex so it's easy to miss something The impact can be dire: inefficient spend, wasted time, lost leadership confidence, fewer resources, and lots of extra stress. That's bad for go-to-market leaders. And it's bad for your company, which will live or die based on a strong GTM engine. The good news: it's 2024, and there's a solve. Daydream is designed to support you as you build a world-class GTM org. Our partnership with top GTM leaders like Emily helps deliver the full-funnel insights, leadership buy-in, resourcing, and peace-of-mind you need to grow revenue efficiently. So what does it look like to set your org up for GTM success? 🥳 Self-serve GTM insights - without eng support 🥳 Instant, live reports with no headache or manual prep 🥳 Unified visibility across channels, sales, post-sales, and product usage 🥳 Collaborate with the broader GTM and leadership teams in 1 place 🥳 See context like goals, trends, past analysis, and discussion 🥳 AI flags important changes so you catch issues faster 🥳 Never say "my data is too messy" Interested in learning more? Book some time or reach out at isaac @ daydream . co and we'll show you how we can help.

2

2 Comments

SEO is evolving—is your business keeping up? In our latest podcast, Brandon Schakola, Senior Director of SEO Strategy & Growth, explores how AI and intent-based search are changing the game for healthcare marketers. Learn how to future-proof your SEO, connect meaningful patient connections, and stay ahead. 🎧 Listen to the podcast—https://hubs.ly/Q02_33kb0 #HealthcareMarketing #SEO #UserExperience #DigitalStrategy

12

Marketers, are you drowning in email open rates and click-throughs that tell you nada? There's a better way to measure success. MarTech dives into the world of long-tail email tracking, the gold mine of hidden insights you've been missing. Let Kath Pay show you: Why vanity metrics can steer you wrong ❌ How long-tail tracking reveals the real impact of your emails A data-driven case study that proves its worth Ready to finally understand what's driving sales and engagement? Read now: https://lnkd.in/enPsKzvE #b2bmarketing #marketingoperations #emailmarketing #longtailtracking

1

Some interesting points in this article. Effectively measuring success in account-based marketing isn't just about tracking traditional metrics like website traffic or lead volume; true ABM success is gauged by deeper engagement with target accounts and real business impact. https://ow.ly/5qB050SJzUb #ABM #B2BGTM #MarTech

4

You want to leverage your quality outcomes, but it can be difficult to translate data into a meaningful marketing story. Healthcraft makes it easy to illustrate why your community is a provider of choice through out proprietary Market Mover® analytics program. Let us show you how. https://lnkd.in/gUai4ab #healthcraft #healthcaremarketing #seniorcaremarketing #HealthyLungMonth

3

B2B marketers are seeing these major successes by running campaigns on 4+ channels: 📈 Boosted revenue 🚀 Expanded pipeline 💬 Enhanced, genuine cross-channel messaging Get our free report that dives into audience and campaign evolution and see the payoff. ➡️ https://hubs.ly/Q02xrq5F0

17

82 new products, 53 new features, 33 acquisitions, and $1.8B in funding in Q1 2024. Check out CabinetM’s ungated report today. ...And ask how CabinetM can help you track all the tech in your stacks! #Marketing #CMO #marketingoperations

1

Direct Mail is measured via attribution windows. Postie's Sr. Client Success Manager, Tara Donavanik, explains why attribution windows work for DM and why they may be longer than you'd expect. #measurment #attribution #directmail #digitalmarketing #postie

13

Co-op transactional data is a goldmine for marketers! But what makes it so valuable, and how can you unlock its full potential? In this Direct Mail Minute video featuring Brian McNeilly of Path2Response LLC, we'll discuss the key benefits of leveraging current co-op transactional data to drive your marketing campaigns. Watch Now: https://lnkd.in/dErpuHve

23

Spotify Wrapped… but make it healthcare marketing. 🎧 We’ve been listening to the top healthcare marketing leaders, diving into the data, and the results are in. These are THE top hits shaping the industry going into 2025. With rising healthcare costs, patients are acting more like savvy shoppers—comparing options, costs, and convenience before they hit “add to playlist.” Basically, you need to connect with patients on their terms and make sure your marketing efforts are backed by smart strategies that get results. Check out our blog ‘Healthcare Marketing Trends in 2025: Marketers Doing More’ to dive into ALL the trends and make sure your strategy is hitting all the right beats: https://bit.ly/3BhJ2Jc

13

3 Comments

You've invested a lot in your martech stack and need your CDP to succeed. We understand – and we're here to help. Our new infographic, "How to Avoid a Failed CDP Project," offers: 👉 Top CDP challenges and solutions 👉 Proven success strategies 👉 Essential steps for smooth implementation Don't let pitfalls derail your CDP. Check out the infographic now! ⤵️ https://lnkd.in/gM9pUetg #CDP #CustomerData #DigitalIdentity #DataAnalytics #Inforgraphic

10

🔍 As marketers, we often find ourselves navigating a maze of data, trying to uncover the secrets to effective spending. But what if determining your optimal marketing budget can be just as engaging as a game of 20 questions? ⤵️ Check out our latest blog to discover the crucial questions that will help you allocate your budget effectively across various channels and initiatives. #Budgeting #MarketingROI #DataDrivenDecisions 🌟 https://hubs.li/Q02QqwLW0

3

Unravel the complexities of email bounces with Marketing Director Monica Hoyer, CPC, ELI-MP's latest insights on hard vs. soft bounces in email marketing. Learn what they mean, why they happen, and how they impact your campaigns. Enhance your email strategy by understanding these crucial metrics! #email #emailmarketing #emaildeliverability

2

🚨 The digital age has transformed audience segmentation, yet healthcare marketing often lags due to the complexities of HIPAA. Compliance costs can limit data usability, leaving marketers with outdated insights. Theodore Sweetser, VP of Advertising Sales at PurpleLab, discusses the challenges in our current system and explores ways to create a more agile approach while maintaining audience privacy. 🔗 https://bit.ly/4f6zM8O

1

Want to know how to better communicate SEO to the C-suite? Next Tuesday, May 21 at 2 PM ET, join our partner agency Go Fish Digital's Chris Long for the "SEO For The CEO" webinar! You'll learn: → Metrics you can utilize to get buy-in and communicate your ideas. → How to translate your recommendations to revenue/profit goals. → Methods to forecast SEO initiatives to senior leadership. Don't miss it: https://hubs.la/Q02xz0Pk0

19