London Lazerson

Podcasting can be an effective and cost-efficient way to generate leads when you have a limited budget and resources. 6 ways podcasting can help your business: 1. 𝐈𝐧𝐞𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 Creating podcast episodes requires minimal equipment investment compared to video production or other content formats. With just a decent microphone and free audio editing software, you can produce high-quality audio content. 2. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬 𝐄𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 If you already have your organization's subject matter experts or thought leaders, you can leverage their knowledge and expertise by having them as podcast guests or hosts. This allows you to create valuable content without significant additional costs. 3. 𝐁𝐮𝐢𝐥𝐝𝐬 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭 A well-produced podcast that provides valuable information and insights can help establish your brand as an authority in your industry. This builds trust with your audience, making them more likely to convert into leads when you promote a lead magnet or offer. 4. 𝐑𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 Podcast episodes can be repurposed into various content formats, such as blog posts, social media updates, or video snippets. This maximizes the value of your initial investment and reaches a wider audience. 5. 𝐂𝐨𝐬𝐭-𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐋𝐞𝐚𝐝 𝐌𝐚𝐠𝐧𝐞𝐭𝐬 You can offer podcast episodes or episode transcripts as lead magnets. These have a relatively low production cost compared to traditional lead magnets like ebooks or whitepapers. 6. 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐂𝐨𝐦𝐩𝐨𝐮𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐭𝐮𝐫𝐧𝐬 Podcasts have an evergreen nature, meaning your episodes can continue to generate leads long after their initial release. Unlike some other marketing channels with more fleeting impacts, podcasts offer long-term benefits. By leveraging the cost-effectiveness and versatility of podcasting, you can consistently generate high-quality leads without breaking the bank. Combine this with strategic lead magnets and nurturing campaigns for the best results.

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🚀 Reviews are like gold for small biz! Collect 'em, show 'em off, and watch trust skyrocket. 🌟🛠️ At Colorado Springs Web Designs, we get how crucial this is. Our hand-crafted websites are primed for showing off your happy customer shoutouts. Plus, our $0 down model makes it easy-peasy to get started. Ready to boost that trust factor? 📈 Tap that link to chat about your strategy. 💬 #WebDesign #CustomerTrust #SEO

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𝗬𝗼𝘂’𝗿𝗲 𝗵𝗲𝗿𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗲𝘅𝗽𝗹𝗮𝗶𝗻, 𝗯𝘂𝘁 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹 𝗶𝘁. 𝗬𝗼𝘂’𝘃𝗲 𝗳𝗲𝗹𝘁 𝗶𝘁 𝘆𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝗹𝗶𝗳𝗲, 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗿𝗲’𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗿𝗼𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱. 𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀, 𝗯𝘂𝘁 𝗶𝘁’𝘀 𝘁𝗵𝗲𝗿𝗲, 𝗹𝗶𝗸𝗲 𝗮 𝘀𝗽𝗹𝗶𝗻𝘁𝗲𝗿 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗶𝗻𝗱, 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘆𝗼𝘂 𝗺𝗮𝗱.” — 𝗠𝗼𝗿𝗽𝗵𝗲𝘂𝘀 Sound familiar? Traditional content isn’t cutting it anymore. That’s my splinter. Your audience doesn’t want another banner ad, blog post, or lifeless campaign. They want stories. The kind that makes them lean in. The kind that feels human. The kind that makes them think, “This was made for me.” That’s where branded podcasts come in. They connect brands with audiences on a deeply emotional level—through conversations, creativity, and stories that resonate long after the earbuds come out. If you’re ready to unplug from the matrix of content mediocrity, let’s talk. 📩 DM me or comment below to find out how brands like Amazon and Cirque du Soleil are using podcasts to not just reach their audience, but to move them.

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I had a call with a 7 figure brand last week that was in the same space as a former client of ours doing 9 figures. Naturally, they had a lot of questions. They asked about what their AOV, CPA, LTV was, what channels they were running on and more. I could only share so much, out of respect of the client. But here’s something that came up that was very clear to me that the brand operators are battling with: The biggest 9 figure players in their market (stealing their customers) are optimizing for 6 month, 12 month, even 24 month pay back periods . This 7 figure brand is optimizing for day 1 breakeven or profit. The amount their competitors can spend on a customer is 1.5-3x what they can spend. It’s nearly impossible to compete. This is the time to decide what’s the game being played and if it’s time to redesign the game (or play a completely different one). Very difficult internal conversations but required.

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Creating engaging videos for your GMB is one thing; ensuring they're high quality is another. Follow these top 5 tips to make a lasting impression: 1. Keep it concise: → Aim for videos that are 30 seconds to 2 minutes long. 2. Prioritize audio and visuals: → Use a good microphone, ensure clear lighting, use a tripod 3. Optimize for SEO: → Use relevant keywords in your video titles, descriptions, and tags. 4. Edit effectively: → Remove unnecessary footage and add transitions. 5. Consider mobile optimization: → Ensure your videos are compatible with mobile devices. By following these tips, you can create professional-quality videos that will help your GMB stand out. ↓ Want more expert advice? Hit follow and stay connected! #storytelling #videostorytelling #visualstorytelling #networking

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Dive into the world of local SEO with Marilyn Jenkins! Get tips on Google Business profiles and review management in our latest podcast episode. 🎧 Listen here: https://lnkd.in/e7AD5zSK #LocalSEO #DigitalJourney #BusinessGrowth

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Tired of cookie-cutter sites? 🛠️ Small business owners, it's time to level up your online game with hand-coded websites! Custom code means smoother performance, unique designs, and SEO that puts you on the map—literally. 🗺️ Ready to stand out? Schedule a free strategy session at Colorado Springs Web Designs. Let's craft your digital success together! #HandCodedWebsites #SmallBusinessGrowth #SEO

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Testimonials are a versatile marketing asset that can be used at various stages of the funnel. They help humanize how your solution solves a pain point-- It's always great to have a customer rave about your product on your behalf! #videoproduction #videostorytelling #testimonial

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Filming and editing social media content can eat up serious time. Wouldn't you rather focus on what you do best – running your business? That's where we come in. At Shelby Clement Marketing, we're social media strategists who can: Free up your time: We'll handle everything from crafting content calendars to filming and editing, giving you back precious hours. Create engaging content: We stay on top of social media trends and know how to grab attention (and get you results!). Become your social media partner: We'll manage every aspect of your online presence, from captions to scheduling. So, let’s chat! We offer discovery calls to discuss your specific needs and see if we are the right fit — need the link to sign up for one? Comment ‘discovery! 🤗 #socialmediamanagment #socialmediaagency #shelbyclementmarketing #scm #socialmediatips #creative #socialmediamanager

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A lot of marketing directors I talk to worry that engaging in a significant video storytelling efforts will result in more work on their plate. They feel like they're going to have to do all the grunt work of scheduling and coordinating and babysitting a bunch of video projects, because that's the experience they're used to from outside video vendors. But let me tell you a story about one of the most hands-off projects we worked on with a college. Cleary University has a program for first responders who want to go back to college. We needed to tell a handful of stories of law enforcement officers who got their college degree amidst all the chaos of their jobs and home lives. Cleary's media relations coordinator got buy in from the Deputy Chief of the Taylor Police Department (the number 2 guy in the whole police department) to do this video, and because he's so busy, texting was his preferred mode of communication, so she sent me his cell number. I texted with Michael to set up a pre-interview call, and a time to film, worked out b-roll options with him, got pictures from him for the edit.. all of it. His preferred time to film: 6 am on a Tuesday morning. So we were up real early on the shoot day. More often than not, there is no Cleary representative on the shoots we do with them as we've built a level of trust. This was no exception. We let them sleep in. By 9am we had completed filming and a short time later the first draft showed up in the marketing team's inbox. Just a couple small tweaks and it was on its way to their Youtube channel. The amount of work on Cleary's part was maybe 10 minutes to get it to a place where they could completely hand it off and wait for a finished video to be delivered. If this is how you would like your storytelling efforts to look, reach out to me. I'm a video producer. You are not. That's why you shouldn't have to manage all the details of a video getting made.

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At the root of creating a successful social media marketing strategy will always be knowing your audience, their wants, their needs, their problems, and the solutions you can provide for them. This knowledge will help you craft your message in a way that meets the mark and will lead to your own growth! Want to learn how to create the right message for your audience? Follow me and let's dive in together!

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What matters most on YouTube? Camera? Lighting? Content? Title? Thumbnail? Confidence? Making the RIGHT video matters most on YouTube.

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What matters most on YouTube? Camera? Lighting? Content? Title? Thumbnail? Confidence? Making the RIGHT video matters most on YouTube.

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What matters most on YouTube? Camera? Lighting? Content? Title? Thumbnail? Confidence? Making the RIGHT video matters most on YouTube.

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What matters most on YouTube? Camera? Lighting? Content? Title? Thumbnail? Confidence? Making the RIGHT video matters most on YouTube.

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ESSENTIAL TIPS FOR CREATING ENGAGING SOCIAL MEDIA CONTENT 📲 Want to elevate your South West WA business on social media? Here are some quick tips: 🎯 Know Your Audience: Understand their interests and preferences. 📸 High-Quality Visuals: Use professional photos to capture attention. 📚 Tell Compelling Stories: Craft narratives that resonate with your audience. 🌟 Local Elements: Highlight the unique charm of South West WA. Learn more about creating captivating social media content in our latest blog! Link in the comments! #SocialMediaTips #ContentCreation #BusinessGrowth

✨✨ NEW SERVICE FOR BUSINESS OWNERS!  Need help building out a solid marketing strategy? Book Audrey, Owner of Freebird Communications for a private 2-hour Dig Deep Marketing Session designed specifically for business owners who want to develop a clear, actionable marketing plan. This isn’t just about quick fixes—it’s about taking the time to understand your goals and creating a tailored strategy that works for your business. Whether you need help with social media, Facebook ads, or expanding your online presence, Audrey will guide you step-by-step. Let's get marketing together! Book your session here:

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