Lisa Schultz

Maximize efficiency with advanced martech solutions: 1) Alteryx: Streamline data prep, blending, and analytics with minimal coding. Tip: Use Alteryx's predictive analytics tools to forecast trends and outcomes. 2) Pardot: B2B marketing automation by Salesforce to streamline lead generation. Tip: Employ engagement history tracking in Pardot for targeted follow-ups. Leverage these technologies for a comprehensive, automated marketing strategy. What advanced tool are you considering to elevate your marketing efforts? #AdvancedMartech #Automation #DataAnalytics

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“Can you make an editorial calendar? It can be quick.” 🫣 I’m guessing every content marketer has been asked to create an editorial calendar in their role. Watch my video to see 4 things I’ve done wrong when making editorial calendars during my time at Salesforce. Managing an editorial calendar SHOULD be pretty straightforward. At its most basic level, an editorial calendar answers three questions: 🎤 What’s being posted? 🧐 When? ☕️ Where? But I’ve run into plenty of complexity when managing editorial calendars over the years. Questions come up like: 😛 This calendar is too detailed. Where’s the exec-facing view? 🤓 Can we include <these other company milestones> in the calendar? 🤠 How do these individual pieces of content support <these company themes or priorities>? 🤩 Who is the audience for this? How much content are we making for each audience? You can up-level the complexity of your content calendar depending on the size of your company and what you’re trying to do. Our editorial calendars at Salesforce are now pretty robust. 😂 But ultimately, I think content marketers should be focused on making a rock-solid content strategy first. THEN you use the calendar as an important planning tool in your toolkit. Making a great editorial calendar is usually not “quick.” But it’s definitely valuable. If your current calendar is not working for you, change it up! ✌️ Check out the video for more editorial calendar pitfalls from my experience. What’s your approach to editorial calendars? Simple or fancy? Updated by many folks, or managed by one content lead? I’d love to know! Shoutout to my bud Devin Reed for requesting the topic of editorial calendars! I’m open to more suggestions, y’all.

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I help clients navigate email deliverability challenges. A client recently wanted moved their email program to a new platform. They needed guidance. Fast. I asked for details about their vendors, sending domains, and authentication protocols. I wanted a smooth transition and optimal performance. The client was uncertain. They hadn't considered how their vendor setup would impact deliverability. They thought they were top shelf with a 100% delivery rate. They weren't. Many believe delivery and deliverability are the same. They're not. Delivery is simple. It involves the technical process of sending emails to a server. Deliverability is complex. It involves your infrastructure, content, and list hygiene practices. Get it wrong, and your emails may never reach the inbox. I always recommend a thorough audit before making changes. I analyze DMARC reports, authentication protocols, and sending practices. This identifies potential issues and solutions. Without it, you're flying blind. In this case, I'm gathering information and developing a customized plan. The goal? A successful migration and strong deliverability. Don't make assumptions about your email performance. Don't leave your success to chance. Seek expert advice when needed. Understand your setup. Monitor your metrics. The consequences of inaction could be dire. If you want to improve your email program, DM me. I'm here to help you navigate deliverability complexities and achieve your goals. But don't wait until it's too late. #emailmarketing #digitalmarketing #emaildeliverability

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With the recent news that HubSpot can support the storage of HIPAA and PII data, businesses in industries like finance, insurance, and healthcare can now leverage sensitive data securely within HubSpot! It's easy to set up, and it eliminates the need to develop complicated workarounds for storing government IDs, medical records, or bank account numbers. This game-changer allows businesses to: ▶ Capture sensitive form data ▶ Segment customers based on sensitive information ▶ Gain a complete understanding of the customer ▶ Automate processes with sensitive data Watch our latest video to learn how to activate this capability in your HubSpot instance! Links to HubSpot's resources on sensitive data are below in the comments section. Happy HubSpotting! #HubSpot #DataPrivacy #HIPAA #PII #MarketingAutomation

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Struggling to break through the marketing noise? Your ideal customers are out there, but their inboxes are overflowing. Eric Holmen's latest article for MarTech unlocks the secret to turning their biggest pain points into high-converting entry points for your business. Learn how to craft messaging that resonates and finally get your foot in the door 👉 https://lnkd.in/e3HnwSWB #marketing #marketingstrategy #contentmarketing #leadgeneration

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#GTM2024 may be over, but the insights are still flowing! If you missed Hayes Davis’ talk on “Unreasonable Efficiency,” check out our round-up blog in the comments below for key trends like scaling efficiently, RevOps as the glue for GTM alignment, and why best-in-class tools are winning over all-in-one solutions. 💡 Plus, we’re excited to announce our new AI-powered Account Research tool, now available! Mention GTM when booking a demo and get 5,000 free credits to try it out. Learn more here: https://lnkd.in/g52xBPKT #GTM2024 #GradientWorks #SalesEfficiency #AI

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Is it Time to Ditch Your Martech Vendor? As marketers, we all know the struggle of maintaining fruitful vendor relationships. But when is it time to say goodbye to your martech solution? Michelle Tackabery's latest article for MarTech explores 3 key considerations to help you decide: 1️⃣  Have you outgrown your current solution? Evaluate your needs and see if your martech can still keep up. Consider exploring competitors if they offer a better fit. 2️⃣  Has your vendor changed? Stay updated on your vendor's roadmap and product updates. They might be shifting focus away from your needs, or locking down their tools, making them less interoperable. 3️⃣ Have YOU done your research? The martech landscape is ever-evolving. Continuously assess new solutions and stay ahead of the curve by following trusted sources or exploring platforms like MartechMap. Making an informed decision about your martech vendor is crucial. Following these tips will ensure you have the right tools to achieve your marketing goals. Read more: https://lnkd.in/eZPmNPDJ #martech #marketingtechnology #vendormanagement #marketingoperations #mops

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It's that time of year again! Experiment Nation is working on its Annual CRO Salary Report. Every year we survey the Experimentation and CRO community to help folks in our industry get paid what they are worth. We break down our report by country, gender, titles, years of experience, and minority status. Subscribers to our Experiment Nation's newsletter will receive the report once its ready in the spring of 2025. Fill out the ANONYMOUS survey below. The sooner we get replies, the sooner we can wrap up the report - nudge nudge! https://lnkd.in/gDp3PRhS #salary #survey #experimentation

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Have you grabbed our most popular resource yet? The "Big Book of Great Revcasting vol 1: Preventing Revenue Plan Failure" is 40+ pages of best practices and lessons learned. It can help you stay on track to hit your numbers, surface root-cause risk factors, and build better future plans (2025 is around the corner!). Download for free today: https://lnkd.in/gPY_W_m4

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Value of PR as Corporate Counselors The "counsel" part is so underrated. So many people think PR = media relations and/or crisis communications. While both are important and key elements, it's often the "boundary spanning," critical thinking, and ability to understand context that sets PR professionals from the rest.

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As much as we’d love our martech stacks to run smoothly forever, decay comes for us all. Over time, even the best tools on the market can start showing signs of wear—workflows change, new metrics emerge, and system updates can create friction. But don’t toss the tools just yet! Curious about slowing down tool decay and keeping your stack running longer? Check out the link in the comments for our latest blog to find out how to future-proof your martech.

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🚀 Transform Your RFP Process with AI! 🚀 Are RFP responses draining your resources? You're not alone! In the fast-paced world of publishing, responding to RFPs can be a daunting task, often leading to missed opportunities. But it doesn't have to be this way. Discover how to revolutionize your RFP process with our latest eBook: "Innovating the RFP Process: The Publisher’s Guide to Leveraging Automation and Generative AI for Media Proposal Responses." Learn how artificial intelligence and automation can: ✅ Streamline proposal development ✅ Increase response rates ✅ Balance team workloads ✅ Speed up sales cycles ✅ Boost deal sizes by 50% Our cutting-edge tools like Proposal-IQ and Proposal-GPT are designed to help you win more deals, more efficiently. Download the eBook now and stay ahead of the competition! 👉 https://bit.ly/4cUVOud #Publishing #Media #AI #Automation #RFP #Sales #Innovation #Boostr

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🚀 Transform Your RFP Process with AI! 🚀 Are RFP responses draining your resources? You're not alone! In the fast-paced world of publishing, responding to RFPs can be a daunting task, often leading to missed opportunities. But it doesn't have to be this way. Discover how to revolutionize your RFP process with our latest eBook: "Innovating the RFP Process: The Publisher’s Guide to Leveraging Automation and Generative AI for Media Proposal Responses." Learn how artificial intelligence and automation can: ✅ Streamline proposal development ✅ Increase response rates ✅ Balance team workloads ✅ Speed up sales cycles ✅ Boost deal sizes by 50% Our cutting-edge tools like Proposal-IQ and Proposal-GPT are designed to help you win more deals, more efficiently. Download the eBook now and stay ahead of the competition! 👉 https://bit.ly/3XWohLS #Publishing #Media #AI #Automation #RFP #Sales #Innovation #Boostr

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What are the top benefits of a Martech Stack Audit? We asked our own Kristin Connell this question, and she delivered the list below, and added "A martech stack audit is critical to modern martech management - the "nice-to-have's" of 5 years ago are the must-have's of today." Kristin called out the insane level of growth in the overall martech landscape, and noted "... it's driving this change - your martech strategy must address the way in which you manage your martech stack to see a return on value." Top benefits of a Martech Stack Audit: 1. Cost Savings 2. Centralized Oversight 3. Streamlined Integration 4. Performance Assessment 5. Skill Alignment 6. Contract and Vendor Management 7. Governance and Compliance 8. Understanding your Ecosystem Bottom-line? "A martech stack audit is not just a one-time task," stated Kristin, "it's a strategic investment that continuously pays dividends." Read more: Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit: https://lnkd.in/g6gnV_KA #Martech #MartechStackAudit #MartechPerformance #MartechManagement #MartechInvestment

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Choosing a Trusted Guide for a Seamless Migration to #HubSpot CRM 🌟🗺️ Confused about #DataMigration 😖❓ Explore options & see why a HubSpot solutions partner like Struto assists in a smooth, stress-free move. 🚀✔️📈 https://hubs.ly/Q02GxgJB0

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Some powerful new AI tools from our friends at HubSpot. Particular love the AI Search Grader. Wondering how your company is showing up in the AI models? As more and more people turn to AI instead of search, understanding how your brand shows up is a key to your future marketing and brand strategy. See where you land today: https://lnkd.in/dWUWxj_2

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