Lisa Earle McLeod

Lisa Earle McLeod

Atlanta, Georgia, United States
82K followers 500+ connections

About

Named the #3 Sales Expert in the World by Global Gurus.

I'm a strategy consultant,…

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Articles by Lisa Earle

  • How to Deal with Your Imperfect Boss

    How to Deal with Your Imperfect Boss

    “Even if you have a great boss, at some point, they’ll annoy you.” Thus opens the boss management chapter of Elizabeth…

    2 Comments
  • Announcing Our New Book: Leading Yourself

    Announcing Our New Book: Leading Yourself

    Here’s a tough truth: If you’re frustrated with your organization, your job, your coworkers, or your boss, you’re the…

    8 Comments
  • Leave the Party When You’re Still Having Fun

    Leave the Party When You’re Still Having Fun

    I confess, I'm an overstayer. I’m the last one lingering in deep conversation on the deck as the other party guests…

    6 Comments
  • How to Add Value in Big Meetings

    How to Add Value in Big Meetings

    Are you increasingly staying silent during big meetings, only unmuting yourself just to say, ‘Thanks everyone!’ as the…

    8 Comments
  • Moving the Goalposts: How to Be Proud of Where You Are AND Ambitious About Where You’re Going

    Moving the Goalposts: How to Be Proud of Where You Are AND Ambitious About Where You’re Going

    You start out with I’ll be satisfied when I get that promotion. You get promoted, and then you think… I’ll be happy…

    3 Comments
  • How to Measure ‘Purpose’

    How to Measure ‘Purpose’

    People often ask, how do you measure noble purpose? If you’re someone who has been managing traditional numbers for…

    5 Comments
  • “Kill the Competition” Is Not a Rallying Cry

    “Kill the Competition” Is Not a Rallying Cry

    During a recent product launch meeting at a high-profile SaaS company, the senior leadership team (attempted) to…

    1 Comment
  • Making Peace with a Good Enough Job

    Making Peace with a Good Enough Job

    Is your current job your dream job? If you’re like most people….probably not.

    6 Comments

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Publications

  • Leading with Noble Purpose

    Wiley

    We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

    Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

    Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod…

    We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

    Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

    Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.

    The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:

    * Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
    * Reframe your approach to metrics so that they accelerate performance
    * Create a tribe of True Believers who drive revenue and do honorable work

    People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.

    See publication
  • Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

    Wiley

    "One great value of Selling with Noble Purpose is how eminently practical it is. I strongly recommend for any manager or salesperson. It is right about the big picture. And it gets down to the nitty-gritty of how to make it happen in practice.”

    --Steve Denning, Forbes.com

    Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard…

    "One great value of Selling with Noble Purpose is how eminently practical it is. I strongly recommend for any manager or salesperson. It is right about the big picture. And it gets down to the nitty-gritty of how to make it happen in practice.”

    --Steve Denning, Forbes.com

    Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts.

    Selling with Noble Purpose shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud.

    In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative.

    See publication
  • The Triangle of Truth

    Penguin

    A Washington Post Top 5 Business Book for Leaders.

    "The ultimate guide to solving problems, The Triangle of Truth is for anyone who has ever argued with a colleague, bickered with a boss or tried to negotiate a business deal with an important client."
    --Washington Post.com

    McLeod wrote The Triangle of Truth after spending 10,000 hours on the road observing, interviewing and coaching top performers across a variety of professions. The research led to the creation of a…

    A Washington Post Top 5 Business Book for Leaders.

    "The ultimate guide to solving problems, The Triangle of Truth is for anyone who has ever argued with a colleague, bickered with a boss or tried to negotiate a business deal with an important client."
    --Washington Post.com

    McLeod wrote The Triangle of Truth after spending 10,000 hours on the road observing, interviewing and coaching top performers across a variety of professions. The research led to the creation of a leadership model that helps executives strengthen customer relationships, eliminate turf wars and increase employee engagement.


    "A paradigm shift that has the power to change everything.
    --Marshall Goldsmith, America's CEO, author of "What Got You Here Won't Get You There"


    See publication

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