Lisa Colantuono

🌟 Every industry is overflowing with options, giving consumers endless choices. It's a blessing for them, yet a challenge for brands. Quality alone doesn't cut it anymore – it's the bare minimum. In a sea of competitors, standing out requires more. 🚀 David Lemley, joins the Branded World podcast to dive into the external hurdles brands face in crowded markets and strategies to rise above the noise. They explore how to transform your brand from "one of many" to "one of a kind"! https://lnkd.in/gdfaZbWY #BrandStrategy #MarketDifferentiation #StandOut 🌊 #CPG #Retail #Design #DavidLemlley

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GREAT Content Disrupted episode with Skyword EVP, Dan Baptiste and NPR CMO, Michael Smith where they discuss that a brand’s voice isn’t just a stylistic choice—it’s a critical market differentiator. AND, overreliance on GenAI risks diluting this voice, resulting in content that, while plentiful, lacks the emotional impact and authenticity essential for audience engagement and trust. Take a listen and let me know if you agree.

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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Want to know what many CMOs in the industry need for their brands, expect from creative and want in a partnership with their agency? That’s exactly what we intend to uncover in our latest AAR Partners' Agency Growth Program, CMO smAARt Talk. 🤔 Listen in on this short clip from our latest episode in this exclusive series, as Lisa and Tom Peterson, CMO of Chief Outsiders, talk about capturing the attention of new CMOs in the market, challenges they face and what creates a great agency relationship from a top brand marketer’s perspective:  https://lnkd.in/emRstgDA 🎯 Want to hear the entire CMO podcast (and many others)? 🎯Want actionable new business tips to help with pitching and prospecting? 🎯Need consultative insights for breakthrough creds? 🎯Looking for more leads? Drop a line to learn more about AAR Partners' Agency Growth Program designed to help with professional and new business growth! [email protected] Visit us at https://lnkd.in/eC6UZKq4 #CMO #marketers #brands #agencies #newbusiness #clientagencyrelationships #growth #partnerships

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