Lindsay Tjepkema

Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

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Discover the dynamic world of lenticular printing in marketing campaigns! Dive into our latest blog post to uncover innovative techniques that captivate audiences and elevate brand messaging. #LenticularPrinting #MarketingCampaigns #Innovation

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Here are some tips to help you nail your annual strategic marketing plan, from reviewing what worked to coming up with new ideas and deciding what should actually make the final cut. Click here to learn more. https://ow.ly/bwuH50TVWPT #AnnualPlanning #DigitalMarketing #MarketingPlan

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Your audience is more than just a demographic—they're individuals with unique needs. The secret to capturing their hearts? Treat them as such. Personalization and empathy can turn casual followers into loyal advocates. https://loom.ly/kjeDDTY #marketing #digitalmarketing #onlinemarketing

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Super excited to get back to the ROI roots with this one! I've always admired Matt Aster for his data-driven mind, which is a rare find in true marketers! You have to be a member to watch, but I have a coupon code for one month free of our membership. Just go to the link in the post below 👇 and enter "ROI24" for your free month! #webinar #roi #marketingmetrics

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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In an era of economic uncertainty and shifting services to digital platforms, marketing professionals must explore innovative ways to monetize their creative assets and intellectual property. Read or listen to the #BootstrapDigitalMarketing podcast 👉 https://bit.ly/3xNIfOk Guest: Sharon Toerek #TrademarkLaw #IntellectualProperty #b2bmarketing #CopyrightLaw

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Misinformation can be detrimental to the company brand and even the personal brand of its leadership teams. This Fast Company Executive Board article gives 15 solutions to mitigate these issues and establish a solid digital presence that's rooted in structured values and accurate information. Out of the 15, here are my personal favorites: 1. Reinforce your brand's key message, especially if you're a newer company! 2. Communication with internal and external stakeholders about verified information to build and maintain trust. 3. If misinformation spreads, address it openly with your audience to keep that trust! 4. For every news item or product launch, utilize press releases. 5. Provide evidence-based information to support your claims! By actively shaping your story, you can build trust in your brand and create a loyal community. #ReputationManagement #PersonalBranding #OnlinePresence #DigitalPresence

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Here are some tips to help you nail your annual strategic marketing plan, from reviewing what worked to coming up with new ideas and deciding what should actually make the final cut. Click here to learn more. https://ow.ly/9Iuo50TW0H2 #AnnualPlanning #DigitalMarketing #MarketingPlan

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#Tip: Brainstorming with team members, industry peers, and organizational leaders is a great way to incorporate a wide range of perspectives. Learn more about content ideation in our guide: ▸ https://lttr.ai/AVwGr #contentmarketing

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As 2025 approaches, Chief Marketing Officers (CMOs) and other business leaders are witnessing a significant evolution in SEO strategies due to the transformative power of AI. This shift means adapting SEO to account for AI-driven search engines, changing content formats, and novel search methods. Here’s an in-depth look at what’s changing and how CMOs can leverage these developments for continued success. Big thanks to our CIO, Leslie Richards, who shares the "what's next" in AI in this essential article. https://lnkd.in/eK_vUkwM

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Just wrapped our third advisory Council / Board meeting in 10 days. This rings true - your Board is as strong as the clients/ partners you recruit to the Board. The best insights come from those who will provoke new thinking and challenge your executive team to think differently. Tips from FG on recruiting below. #customeradvisoryboard #executiveengagement

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Can't be bothered to watch that 29 minute video of me talking about BGM? Then have the TLDW version via Claude.ai, who watched it for you... Key Themes of Buyer Group Marketing (BGM): 1 Fundamental Concept: BGM is about recognizing that buying decisions in organizations involve multiple people, not just a single decision-maker The simple core principle: A group is more than one person involved in a purchasing decision Job titles are less important than understanding the roles and behaviors within the buying group 2. Buyer Group Roles Steve identified nine typical roles in buying groups: Buyers Champions Gatekeepers And six other roles that influence purchasing decisions 3 Approach to Marketing Strategy The presentation advocated a three-step approach: WHO are you trying to talk to? WHAT do you want to say to them? HOW are you going to reach them? 4. Data-Driven Insights Use organizational and behavioral data to understand buying groups Leverage CRM data, intent platforms, and customer conversations Utilize tools like z-scoring to identify relevant organizations and contacts 5. Human Behavior Insights Steve emphasized understanding human behavioral patterns: People tend to have similar decision-making patterns Behavioral biases (like the decoy effect) significantly influence choices Content should be tailored to these behavioral tendencies 6. Content Strategy Create inclusive, helpful content Fracture long-form content for different buyer group roles Focus on educational content that solves problems, not just self-promotion 7. Potential Benefits of BGM More precise targeting Better content messaging Potential cost savings Improved understanding of customer base Identifying new prospect opportunities 8. Practical Implementation Use first-party and third-party data Segment audiences beyond traditional demographics Understand intent and behavioral signals Customize communication channels for different buying group members Summary The presentation positioned BGM as a nuanced approach to B2B marketing that goes beyond traditional targeting methods, emphasizing the complexity of organizational buying decisions.

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Breaking All the Rules in the Marketing Rulebook challenges traditional marketing wisdom, urging professionals to rethink the established norms that often limit creativity and effectiveness. In this insightful piece, the authors underscore the importance of innovative thinking, emphasizing that the most successful marketing strategies often stem from breaking conventional rules. For marketers eager to stand out in a crowded marketplace, embracing a mindset of experimentation and adaptation is essential. This article serves as a compelling reminder that true progress often lies outside the confines of established practices. Learn more at

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Do you need help to leverage #ChatGPT or AI bots to create top-notch marketing or sales prompts? Check out my book, "The Modern AI Marketer: Guide to Gen AI Prompts," now available on Amazon in paperback and Kindle formats. https://lnkd.in/eRNjVqe7 #GenAI #B2Bmarketing

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