Lindsay Goodspeed

Responding to a kidnapping or an extortion demand may be one of the most difficult managerial tasks an executive may face, and very few are fully prepared to address all the aspects of a case. Join our informative 101-level webinar 10/10 from 2-3PM ET, where we will delve into Kidnap/Ransom & Extortion Risk Management. This webinar will explain the vital elements of a corporate Kidnap, Ransom and Extortion risk management program, and review resources, services, and coverage options available to help ensure the safety of employees.

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Using a #pressrelease template can help PR pros save time while creating announcements that get noticed. Whether you’re new to press releases or want to step up your game, click to discover release examples and a template you can customize for nearly any announcement. #pressrelease #prtips

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Well-prepared spokespeople are an essential part of any crisis communications strategy. But how do you ensure your spokespeople are prepared and have all the tools they need to succeed? Click on my piece below and find out. Then ping me! ICR

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Crises are surprises — but your response can’t be. But how do you create a crisis communications plan and what should be in it? Click on my piece below and find out. Then ping me! ICR

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I'm suddenly reminded of my early career days when the “final” steps in the publishing process still involved red pens, proofreading marks, deciphering tiny, near-illegible scrawls in margins, resolving conflicting edits between departments and finally hyper-focusing to get the job done as deadline drew near. Sometimes the editorial process is messy and requires us to practice diplomacy (and at times, a little tough love). But association publishing is a team effort, and to this day, there still is no better feeling than getting a finished product out the door. #editing #writing #editorial #associations

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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Trends come and go but the fundamentals of successful internal communications stay pretty consistent over time. Are there other best practices or must-haves that you'd add to this list? #InternalCommunications #EmployeeCommunications #2025Trends

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In today’s Substack, I address an elephant in the room: the growing disconnect between in-house marketing managers and PR agencies. Are we seeing more under-experienced marketing managers who don’t fully understand today’s comms landscape? Is the hiring process broken? I’d love to hear your thoughts. x

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Trust and transparency are built through consistency, not perfection. That has to start internally & your comms team has to live this core value. Why? ⤵️ PR often helps lead the charge in mobilizing the internal and external distribution of your message, so it’s helpful for communications pros to be honest with themselves on where they themselves might be the issues. Been there. We can all improve. Recognizing when you’ve skewed towards the “bad” examples from sports PR below -- and then working to quickly shift back to the fix -- is how you grow, sustain or rebuild trust. Small shifts in approach can dramatically improve team effectiveness.

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Lots of posts out there this week on why media relationships don't matter in PR. Sure they do, all relationships matter. But debating if knowing an editor gets your client a hit isn't the only conversation we should be having. You, the PR pro, matter. You have to be able to think like a journalist, you have to understand who they write for and what that audience reads for. Then, you have to have the creative skill to see all the potential in your client. Maybe it's not breaking news. There might not be a product launch, an event or even a widely noticeable differentiator. This is where relationships come into play. Your relationships with the storytelling of the moment, the current conversations in the industry, the pressures on the business. And, can you find a way to enter that conversation with the things your client DOES have? I won't trouble my media relationships with things I know they don't write about. So some of my relationships, therefore, won't mater to my client. What should matter is if our team can mold the clay of the client into something my relationships DO want to hear about. Rely on great PR thinkers before you rely on their contact list.

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For those of us in #publicrelations who have embraced the full power of #artificalntelligence we know it is a tool and we want to learn how to maximize its potential.

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DENVER

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This week's top stories on the PR Newswire network? Not only are they all great, quick reads - https://lnkd.in/gC8_SdnS - but they also showed how correct the recent PRN State of the PR report was regarding headline length. 🔎 Avg. total characters of headlines for this week's top 15 came in at: 90. ICYMI, download that report here: https://lnkd.in/ghQZVSXx #topstories #pressreleases #goodcontent

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Take this 5-second PR test Before sending that press release, ask yourself: "Would I care about this if it wasn't my client?" If the answer is no, don't send it. Instead: 1. Find a unique angle. 2. Link to a trending topic. 3. Offer real value to journalists. Remember: Your reputation is on the line with every pitch. Quality over quantity. Always. What's your litmus test for newsworthy content? #PublicRelations #PRTips #MediaRelations #CommunicationStrategy

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The evolution of influence - how is public relations changing? The new Notified/PRWeek report examines this very question. We surveyed 155 leading PR pros to learn how to build stronger trust with stakeholders, the best ways to combat misinformation and how corporate storytellers feel about AI in 2024.   Get the findings now: https://lnkd.in/gayFpq9J #PublicRelations #PR #AI

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