Lilia Shirman

Lilia Shirman

San Francisco Bay Area
3K followers 500+ connections

Articles by Lilia

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Publications

  • Maximizing Returns on US Unicorns

    Scale-Up Venture Partners

    Analysis of what's driving the surge in Unicorns (companies valued at over $1B), where they are likely to thrive, and how to distill the best investment opportunities.

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  • Vertical Market Specialization by B2B Vendors Benchmarking Study

    The Shirman Group

    We conducted the Vertical Market Specialization by B2B Vendors Benchmarking Study to examine how companies selling to other businesses align resources and go-to-market efforts around target industries, and what best practices can be gleaned from their experiences.

    We spoke to 125 B2B product and services companies about:
    * Drivers of industry specialization
    * Benefits of industry specialization
    * Degree of specialization by function
    * The…

    We conducted the Vertical Market Specialization by B2B Vendors Benchmarking Study to examine how companies selling to other businesses align resources and go-to-market efforts around target industries, and what best practices can be gleaned from their experiences.

    We spoke to 125 B2B product and services companies about:
    * Drivers of industry specialization
    * Benefits of industry specialization
    * Degree of specialization by function
    * The evolution of industry specialization and its results

    Free summary and the full study are available at the above link.

    See publication
  • 42 Rules for Growing Enterprise Revenue

    Super Star Press

    I wrote this book to help companies matter more and sell more in B2B markets. These proven, cross-functional strategies and real examples from Cisco, PeopleSoft, Adobe, Citrix, and others allow sales and marketing execs to develop greater customer relevance, define customers’ context for purchases, and prove tangible, unique value.

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  • Artist Profile: Oksana Veber

    Terra Nova Magazine - San Francisco, California, USA

    A Russian-language profile of Prague artist, Oksana Veber.
    An internationally recognized painter and art teacher, Veber's paintings are in galleries and private collections in throughout Europe, the US, Australia, South Africa and Israel.
    Veber's ephemeral style interlaces themes from Daoism and other Eastern philosophies in dreamy landscapes and images of feminine apparitions.
    More information about Veber is available at www.canvasations.com or at http://www.veberoksana.com/

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