Liane Paonessa

The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Introducing “The Multichannel Communications Playbook,” a step-by-step guide to using an integrated, multichannel approach to achieve greater ROI and maximum visibility for your content. Download now and unleash the full potential of your campaign!

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BOSTON AREA MARKETERS: GET ANSWERS TO SOME OF YOUR MOST PRESSING MARKETING QUESTIONS How? By attending the Bob Cargill Marketing Road Show, taking place tomorrow afternoon (Friday, 11/8) in Boston's Seaport district. Here are the sessions on the agenda: –How Social Media has Transformed Marketing, You and Me –Happiness as a Tool for Success –AI-Driven by Neuroscience –Breaking Barriers: My Path from Diagnosis to Entrepreneurship –Making the Right Marketing Decisions: First Time, Every Time –Creating Effective Visuals for your Multi-Channel Marketing Strategy –Insights from the Next Generation of Marketers –Making Peace with AI as a Creative Professional –Storytelling Strategies for Social Media There's still time to register! https://lnkd.in/e7PkG-yW I'm moderating the "Making the Right Marketing Decisions" panel discussion and look forward to seeing friends and colleagues in Boston tomorrow. #AMA #AMABoston #Marketing #Communications

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An interesting idea from SmartBrief Food & Beverage: Do you have food and beverage industry insights to share? SmartBrief publishes original articles about food and beverage news and trends on our Latest Articles page. Submitting guest posts is a great way to share your perspective and strengthen your credibility. 📝 Details below: ⬇

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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Let’s dive into this week’s Association Insights video, tackling one of the evergreen questions association communicators always have: How do I get more reporters to attend our event? 🎤 Make It Newsworthy: Highlight unique angles, exclusive access or significant industry developments that resonate with your audience. The more relevant your event, the more likely reporters will see value in attending. 📧 Personalize Your Outreach: Skip the generic press releases. Tailor your invitations to individual reporters, referencing their past work and explaining why your event is relevant to them. ⏰ Time It Right: Send out invitations well in advance, but not too early. Follow up closer to the event with additional details or exclusive opportunities. 🎁 Offer Unique Incentives: Consider one-on-one interviews with key speakers, access to exclusive content or behind-the-scenes tours. Unique offerings can make your event more appealing. 🤝 Build Relationships: Share valuable insights and be a reliable resource year-round. Strong relationships increase the likelihood that reporters will prioritize your event. By focusing on these strategies, you can boost your chances of getting reporters to attend and cover your event. 💬 How do you get reporters to attend your events? Share your tips in the comments! #AssociationInsights #EventPR #MediaRelations #OnWrdUpWrd #Communications

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🗳 ☑ ** As of Today, about 1.2m voters in PA have received their mail in ballot ** The most out of any state to date! This data is available directly in our #AudienceDesigner platform - updated DAILY for all states from #L2. Take advantage of these audiences, having more #control over who you are #targeting AND #suppressing those that may have already cast their vote. Be smart with your #ad #spend and focus in on the right #voters using this HOT daily refreshed data. Interested in learning more? Grab some time with me! https://lnkd.in/ecfsEevy

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Using a #pressrelease template can help PR pros save time while creating announcements that get noticed. Whether you’re new to press releases or want to step up your game, click to discover release examples and a template you can customize for nearly any announcement. #pressrelease #prtips

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I joined PRWeek UK and Carolyn Esser for the latest episode of their Beyond the Noise podcast to explore how #corporate affairs chiefs are driving an unprecedented cycle of professionalisation in their teams. Why? because both CEOs and the corporate landscape are placing more demands on corporate affairs functions and in response, they are not standing still. Listen to the episode to learn more. If you are facing similar challenges, and would like to pick up on any of the points raised, get in touch.

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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Authenticity is key for senior executives to be influential on LinkedIn, but not every leader finds it easy to engage genuinely. 🔸In episode 342 of our For Immediate Release podcast, Shel Holtz, SCMP, and I explore how communicators can help executives craft authentic online personas and build influence and trust, focused on LinkedIn, with practical examples. I also dive into this topic in a new blog post published today, arguing that authenticity opens the door to success. Communicators must guide leaders who struggle with authenticity, identifying formats or mediums that play to their strengths. Take a read and listen to our discussion ⬇️ #Authenticity #Communication #LinkedIn #FIRPodcast https://lnkd.in/eMu9D48j

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#Thoughtleaders - Here's Why Awards Should Be an Integral Part of Your PR and Marketing Plan Winning awards is a powerful communications tool that can enhance your brand's visibility and credibility. 3 Tips For Success: *Research competitors and see what awards they've won. * Choose credible awards that are respected within your industry *Create an awards calendar with submission dates and details. Check out the article below: https://lnkd.in/d-GV3mNq #Awards #PR #ThoughtLeadership

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Do you still need a crisis playbook? A very important question posed by my colleague Alex Lyall. The other question is: how is your company assessing communication risk and are your executives and Board aligned on what is material and what is reputationally important? Too often there is a disconnect between the board and management and that lack of alignment can hit hard in today's permacrisis environment, significantly impacting company reputation, employee productivity and the bottomline.

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The main expectation for comms and marketing leaders in 2025 is that they master the art of doing more with less as they work at connecting with consumers, a new SourceCode Communications study says https://odwpr.us/4eyO01K

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📊 Harnessing Media Trends: A Key to Effective Corporate Communications 🌐 In today’s fast-paced digital landscape, staying ahead of media trends is no longer a luxury—it's a necessity for any successful corporate communications program. Understanding these trends isn't just about keeping up; it's about leveraging insights to drive meaningful engagement and build stronger brand narratives. 🔍 Why Media Trends Matter: ▪ Adaptation & Relevance: Media trends provide valuable insights into what’s capturing public attention. By aligning your communication strategies with these trends, your messages stay relevant and resonate with your audience. ▪ Strategic Advantage: Early adoption of emerging trends can position your company as a thought leader and innovator. This proactive approach can differentiate your brand in a crowded market. ▪ Enhanced Engagement: Understanding media consumption patterns allows for tailored content that meets your audience where they are. This leads to more effective communication and deeper connections with stakeholders. ▪ Crisis Management: Keeping an eye on media trends helps in anticipating potential issues and preparing proactive responses. This foresight is crucial in navigating challenges and maintaining your brand’s reputation. 💡 Actionable Tips: ✔ Monitor Industry News: Stay updated with the latest developments in your industry and related sectors. ✔ Leverage Analytics: Use data to understand media consumption patterns and audience preferences. ✔ Engage with Influencers: Collaborate with media influencers who align with your brand values to amplify your message. By integrating media trends into your corporate communications strategy, you not only enhance your current initiatives but also future-proof your brand’s narrative. Stay informed, be adaptable, and watch your communications thrive! #CorporateCommunications #MediaTrends #BrandStrategy #DigitalMarketing #CommunicationsExcellence

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Worth reading from NBCUniversal's Hilary Smith for Fast Company: Volunteering is a key ingredient for a happy workforce. According to the Gallup World Poll for the World Happiness Report 2024, America has fallen out of the top 20 happiest countries for the first time. This is not surprising considering the rising costs of living, a daily barrage of unsettling news reports, and the lingering effects of loneliness from the pandemic. Social media, particularly for Gen Z and millennials, has replaced much-needed in-person interactions and oftentimes creates a feeling of missing out. And, while most of corporate America has returned to the office, we still find ourselves spending a disproportionate amount of time at our desks on Zoom calls, as opposed to gathering in a conference room. One way that companies can help navigate these challenges is by fostering community-building activities in the workplace and providing employees with social purpose. With National Volunteer Month in April, now is a perfect moment to reflect on the benefits of a strong corporate volunteer program that enables employees to make a tangible positive difference in our world. https://buff.ly/3JweG66

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These highlights from Cision's 2024 State of the Media Report offer important insights about interacting with journalists. Download the full report (see last slide) to get all the details. #mediarelations #PR #journalists

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