Lauren Cohen

As we continue to measure these key metrics over time and by country, industry, role, and age, we gain a deeper understanding and uncover insights into new work patterns to design better workplaces for the future. https://hubs.ly/Q02x2YHh0

10

Realllly smart analysis from Axios' Eleanor Hawkins on the power of internal comms in 2024. With tough sledding ahead for so many this year, the savviest C-Suite leaders are partnering up with Comms to communicate deeply, regularly and authentically about core values and value delivered rather than handwringing over how and when to take a public stance on hot-button issues. Investing in robust internal comms leads to stronger employee engagement, which makes for better recruitment and retention. And ultimately, that gives leaders a competitive edge. 💪 #StrategicCommunications #CCO #InternalCommunications #PRandComms #CSuite

16

Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

26

"The number one stakeholder in all of this is consumers." Rachel Peace, UK Managing Director at Hearts & Science, on the latest episode of Identity Architects reminds us that while we often focus on the relationships between brands, media owners, agencies and tech providers, it is the one we forge with consumers that is most crucial. 🎧 Listen to the full episode here, or click the links in the comments: https://hubs.la/Q02t6SDY0 InfoSum #Podcast #IdentityArchitects

13

Marketers at all levels spend 50% of their time collaborating with people outside their function, driving 15x higher burnout and 9x higher intent to leave amongst marketing teams. This upcoming webinar will help CMOs improve collaboration tactically, drive executive alignment and achieve goals. Register now. #GartnerMKTG #CMO #Marketing #Webinar

1

Read below for great insights from D'Arcy Lynch Toffolo on marketing automation.

3

You are amazing! Simon Sinek One the most powerful episode I heard on where are the true ‘leaders’, understanding Gen Z and his own story (and much more). What is the world we are creating for our future generations? I am taking the small step of taking these lessons - Enlightening, empowering & magnificent! #leadership #simonsinek

8

Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

8

2 Comments

Great to see EMARKETER's take on Acoustic's recently commissioned study conducted by Forrester Consulting. 🤩 💡 According to EMARKETER’s analyst, Evelyn Mitchell-Wolf, “Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline. That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.” Are you making the most of the first-party data your brand collects? Dive into the full article to learn more 👇

3

Wondering what #digitalstrategy opportunities arise from analyzing search behavior? Plenty. Read my newest post on #search intent to find out. #blog #communications #digitalmarketing

7

When it comes to evaluating new tools, marketers are always on the lookout for those that are more efficient and creatively powerful. Razorfish's Brian Brown discusses the importance of automation in identifying the right AI tools for the right use cases. Check out the full story from Digiday's Marty Swant to learn more about how AI tools like Firefly Image 3 from Adobe are being integrated into various marketing applications. #GenAI #AItools #marketing #AI

4

Global comms teams are increasingly leaning into data to manage their corporate #reputation. Understanding your exposure to #risks across your stakeholders is critical today's connected world. Drop us a line if you want to discuss.

1

We understand that navigating digital transformation and integrating AI into your organization can feel overwhelming, especially when it comes to culture, change management, and HR roles. That’s why we invite you to join McLean & Company’s upcoming webinar on November 7 at 1 PM ET. Together, we will explore the essential factors that contribute to successful digital transformation. We hope you’ll join us on this journey! Secure your spot by registering here: https://lnkd.in/ebvxaqYq #Webinar hashtag #AI hashtag #DigitalTransformation hashtag #HR

8

From revealing our new LEED silver certified Seattle headquarters, to turning AI hype into real business impact, 2023 kept us on our toes. Explore how we stayed grounded in our annual report: https://slalom.ws/4cUcFx3

2

The secret sauce 🥫 when it comes to creating an effective internal comms strategy is... 🥁 RELEVANCY Great tips on how to adapt your internal communications globally for those looking to expand, including this beauty from our very own Bradley Keenan 🏂 . "Segment content for specific groups to prevent them being overwhelmed - As your team expands to a global scale, it becomes critical to ensure that your communications are reaching the right people. Your internal communications platform should have the functionality to segment content for specific groups, including region, language or department. This prevents employees from becoming overwhelmed with notifications and emails that weren't meant for them." Via Forbes : 13 Steps To Adapt Your Internal Comms Accordingly Grab all 13 in the comments below.

16

1 Comment

If you've got some time and you're a data geek like me, this is worth while in-depth discussion around transitioning from traditional data environments to cloud-based ones.

2

As Workforce 4.0 unfolds, integrating technology and generative AI into everyday tasks will become increasingly important. Still, organizations must prioritize human-centric tasks to keep staff members engaged and satisfied. https://hubs.ly/Q02Bk9lF0

9

The sentiment across social media over Adobe being sued by the U.S. DOJ is already damning on its own. I’ve pushed for learning alternative or third-party software for this particular reason as I know so many creatives, designers, and marketers (myself included) whose rely on these tools for more than 50% of our workflow. Affinity Designer, Final Cut Pro, DaVinci, GIMP, Vectr, Procreate, the list goes on — and these tools are just as capable and powerful as their creative counterparts. https://lnkd.in/esquwHri #adobe #adobecreativesuite #business #justicedepatment #software #productivity

3

What’s working for B2B CMOs when it comes to #DemandCapture? This week’s #TuesdayTips come from CMO Huddles Huddlers Heidi Bullock of Tealium, Grant Johnson of Billtrust, Hannah Grap of Sitecore, and Marca Armstrong of Sensera Systems 💫 👀 Focus on solving your buyer's problems, not just pushing your products 🗺️ Map out the buyer's journey & deliver relevant content at every stage 🔍 Think outside-in, not inside-out—be consultative 🤝 Equip your SDR team so they can get leads to the right solution

29

21 Comments