Kevin White

Is your CRO strategy hurting more than helping? Optimizing for conversions should simplify life, not create chaos. Yet for many teams, it’s a whirlwind of scattered data, misaligned workflows, and aimless experiments. Here’s what happens when CRO goes off the rails: 1️⃣ Random Tests = Random Results Without a clear hypothesis, you’re not optimizing—you’re gambling. 2️⃣ Data Overload, Insight Underserved Too many dashboards, too little action. If you’re drowning in metrics but missing meaningful insights, it’s time to rethink your approach. 3️⃣ Siloed Efforts, Zero Collaboration When marketing, product, and design teams work in isolation, the magic of synergy is lost. But it doesn’t have to be this way. At Useryze, we help you build a smarter CRO strategy: ✔️ Centralized Experimentation Libraries to make insights scalable. ✔️ Streamlined Workflows to keep your teams aligned and focused. ✔️ Cross-Functional Collaboration to unlock the power of integrated efforts. CRO is more than just increasing conversions—it’s about creating efficient systems, actionable feedback loops, and a culture of continuous improvement. What’s holding your CRO progress back? Let’s strategize and optimize. #CROStrategy #TeamCollaboration #ContentOptimization

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Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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The formula to 20% higher booking rate: 𝗦𝘁𝗲𝗽 𝟏: 𝗕𝗹𝗮𝗻𝗸 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗥𝗲𝗾𝘂𝗲𝘀𝘁  Send blank connection requests to target prospects. No pitches. 𝗦𝘁𝗲𝗽 𝟐: 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗖𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 Share relevant, helpful content across your GTM team. 𝗦𝘁𝗲𝗽 𝟑: 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗪𝗼𝗿𝘁𝗵 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗪𝗶𝘁𝗵 Clear, benefit-focused headline. Emotional hook addressing a key problem. Showcase expertise with key offerings. Use bullet points, stats, and social proof. 𝗦𝘁𝗲𝗽 𝟒: 𝗘𝗻𝗴𝗮𝗴𝗲 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹𝗹𝘆 Like and leave thoughtful, engaging comments on your prospects' post for at least a week before reaching out. 𝗦𝘁𝗲𝗽 𝟓: 𝗞𝗻𝗼𝘄 𝗪𝗵𝗲𝗻 𝘁𝗼 𝗣𝗶𝘁𝗰𝗵 Look for engagement signals using tools like Clearbit or Letterdrop. Follow the OPPS framework for asking for a demo: 𝗢𝗯𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻: Make a specific observation. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀: Understand their processes. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Highlight common issues. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Suggest a meeting to discuss solutions. Use personalized voice notes or videos to stand out - and if it's possible, get your team co-prospecting (divide responsibilities between AE's/execs and BDRs, targeting below-the-line and above-the-line ICs/DMs respectively Social selling can be easy. We have a full guide right here if you're interested ➡️ ‎https://lnkd.in/gn6D9T_X

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Partnerships & communities are all the rage in GTM. It’s not just hype. Partnerships are showing up as the #1 channel pioneers are investing in. Check out our latest B2B Pipeline Pioneers episode to hear Mark Kilens, CEO of TACK ⛵️ talk through the rise of partner-led growth and why Mark is betting big on his people-first go-to-market strategy! Tune in to hear some of the biggest trends for building a robust revenue pipeline this year and beyond! 🚀 Watch the full episode here: https://hubs.ly/Q02y8_Mg0 #pipelinegeneration #B2Bsales #saasmarketing

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86% of B2B companies invest in an outbound-led GTM motion, yet 57% of companies failed to build sufficient pipeline in 2023 [GTM Partners] The motions we have relied on most are no longer producing at the rates they used to. What gives? Are our tried and true outbound playbooks useless? We wouldn’t go that far... But the approach we take stands to be reimagined. Join us and GTM Partners on June 18th at 1pm ET / 10am PT as we break down how to reinvent our outbound strategies to better meet our buyers where they are today.

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Want to know how to manage your revenue team through market fluctuations? Crunchbase VP of Revenue Ang McManamon joined Mark Roberge on The Science of Scaling Podcast to discuss how you manage a revenue team through the ups📈and the downs 📉. Together, they explore: 📔How to establish set processes to manage and hit your goals 🧑‍💼How to hire the right people for the job 👏How to maintain a positive culture internally no matter what is happening externally  Link in comments: 👇

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🤝 Alignment between GTM functions is a key value driver for SureRev customers. 🤝 Let's focus on Product Management and Marketing for a moment. 🚨Product Management and Product Marketing are 2 critical roles in GTM teams that must stay on the same page. But, ever feel like your product management and marketing are pulling in different directions?🚨 Many companies face the classic conundrum where the two departments operate on parallel tracks that never seem to meet. 🛤️ ⚠ Product management’s focus on the product’s functionality and features often clashes with product marketing’s push towards understanding and reaching the customer effectively. Products are often developed outside of the context of the target customers or customer pain points are discussed with product and engineering teams not being aware of this context. 🤝 With its AI-assisted Product Value Proposition SureRev closes this gap, ensuring that both functions are not just aligned but synchronized in their efforts to deliver value to the customer. 🤝 SureRev also recognizes the pain points of misalignment and inefficiency in messaging, offering a solution that yields higher sales win rate. Imagine having your GTM teams always on the same page, with the product messaging and positioning crystal clear across the board. 💡💼 🤝 With SureRev’s unique tool for ICP (Ideal Customer Profile) development, marketers and product managers can now define their target audience with unmatched granularity, leading to enhanced lead qualification and ultimately, better sales outcomes. 🎯 Don't let your company fall into the pitfalls of misalignment. Let SureRev help you develop a path to a unified product strategy and marketing message. 🌈✨ #ProductManagement #ProductMarketing #Alignment #SureRev

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Most account-level intent data is vague, hard to action, and ineffective. Without access to explicit and actionable signals, far too many GTM teams settle for poor targeting, ineffective outreach, and lackluster results. It doesn’t have to be that way. 👉 You can have it all: Account-level data with rich context and person-level data that deliver targeted, timely, relevant insights that drive next-level results. To add even more context to the signals we surface and score for you, today we launched: - 150 million job listings signals (think open roles or skills/tech listed in job recs) - 8 million news signals (think fundraising events, 10-Ks, strategic hires) …spanning 40 million companies around the world. That’s just the beginning. With these signals (and the other 100+ product, website, community, and social signals we can surface and score for you), you can better understand company priorities, needs, and intent, and turn those signals into automated GTM plays—all in Common Room. 👀 Here’s a (small) peek at what you can do: - Create target burndown lists that auto-replenish daily - Stack news and hiring signals for even more effective GTM - Find high-fit, high-intent accounts with a keyword search - Drill down into full job descriptions and news articles - Identify decision makers across the account - Pinpoint what matters most to your buyers …all without ever leaving Common Room. It’s what we’re all about: More signals. More context. More intelligent go-to-market. For all the details 👇

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New episode 🎙🔥 Tune in to episode GTM 105 of The GTM Podcast to get insight directly from Sam Blond on: -Why investing early in sales ops and rev ops is critical for scaling revenue. -How to generate demand through creative campaigns and a "concentric circles" approach. -The risks of scaling sales teams too quickly based on flawed hiring models. -What VCs look for in a compelling founder pitch, beyond just business metrics. -Why focusing on generating pipeline is often better than optimizing conversions. -How to leverage customer marketing and "raving fans" as an early acquisition channel. + more Available wherever you get your podcasts, including the links in the comments👇

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Defining your ICP is crucial for SaaS growth, but it's not a one-time task. As your company scales, your ICP needs to evolve too. Gil Allouche, CEO of Metadata, shared on the Hyperengage podcast how they shifted their ICP focus from revenue to retention. Initially optimizing for new logo acquisition, they later realized bringing in the right customers was key to long-term success. Gil said that sustainable growth isn't just about quantity, but quality. He'd rather see 50% year-over-year growth with 90% retention than 3X growth with only 65% retention. Remember, scaling at any cost can lead to onboarding customers who aren't the right fit. Continuously refine your ICP to ensure you're targeting customers who will stick around and grow with you. #SaaS #CustomerRetention #GrowthStrategy #ICP #BusinessScaling #HyperengagePodcast

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I see an industry wide need to include more functions and teams in the GTM motion, this one reflects pretty closely to what I have in mind https://lnkd.in/ek2iCWXb

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📈 How do your SaaS marketing metrics stack up against essential benchmarks? With Insight’s new SaaS Marketing Periodic Table using data from high-growth software companies, get a visual gut-check on the most top-of-mind marketing metrics for your startup or ScaleUp. ✅ Select the ARR segment that best fits your business. ✅ Click into a metric to see how best practices differ based on your ASP. ✅ Each card contains the definition of the metric, and how to calculate it. Compare your marketing budget, program efficiency, people resourcing, and conversion rate metrics here: https://lnkd.in/ePZ-b8Pa

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Two people are about to win $500 🎉 We talked to 400+ GTM folks about the state of content in the GTM org. A few of our favorite learnings? » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗱𝗶𝘁 Only 8% of content marketers think the wider GTM org has an excellent understanding of content marketing. But 19% of non-content marketers think they have an excellent understanding. There’s an 11% gap. » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 19% of content marketers rank their company’s content “below average,” in comparison to 26% of non-content marketers. Not surprising: non-content marketers think slightly less of their company’s content marketing efforts. » 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝗺𝗮𝘁𝗲𝘀 𝗪𝗔𝗡𝗧 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 95% of GTM folks think involvement in content marketing will make it more relevant & effective. But only 1/2 had a positive experience getting involved. Holy opportunity for content marketers. Time to optimize the experience! » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘃𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 Again and again, we saw comments like, “There’s an under-appreciation for just how much organic social can drive results compared to website traffic/impressions,” and “Organic metrics are highly undervalued.” » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗸𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗚𝗧𝗠 𝗼𝗿𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 It's 2024, and marketers are still talking about the best way to tie content marketing efforts to revenue. While tying content to “leads & conversions'' and “sales & revenue” is ideal, accurate measurement often gets in the way. » 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗶𝗴𝗵𝘁 7 out of 10 of all respondents said content marketing will be more important moving forward. In fact, non-content folks were slightly more optimistic than content marketers. Ok, so who is winning $500?! The two lucky winners of our 408 survey respondents are 🥁🥁 Eleni Zoe and Cari Murray! 🎉🎉 Thank you so much to everyone who contributed and made our report (Closing the Content Gap) a super valuable resource for content marketers. You're the real MVPs. 💛 Your content besties

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The ultimate lead generation stack... Identity Matrix - De-anonymize 71% of leads - Score them by ICP and behavior - Get as much contact info as possible Send to Clay - Further enrichment - Hyper-personalization Send to CRM - Nurture leads with email marketing - Use 1st party data gathered for ad networks - Route high-scoring leads to your team for WARM outbound Yes, there are competitors like RB2B and Warmly,. The truth? They're not bad. But, they only de-anonymize 20% of traffic on a good day. That's a small sample size. We get you 71%, on average, in our latest study. That's insane. Skyrocket your lead flow by 25-35X what you get with traditional opt-ins without spending a dime more than you are on ads. Coming soon? - Person-level analytics suite - New training on the Waterfall GTM strategy for 2025 - Nonstop improvements to our B2B data #gtm #b2bmarketing #saasmarketing

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