Keith Bendes

Hey Bay Area! In 2010, the Warriors started on a journey to transform from a basketball team into a larger sports media and entertainment company. Learn how the organization is reshaping its IT and data operations as well as redefining how it delivers digital experiences for its fans. #GoogleCloud #FanExperiences #genAI

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This hits so true as we (I) determine what brands and people we want partner with at Doe-Anderson - the oldest indie agency in the US! "Independence registers in a deep sense of partnership. We treat our client’s success with the utmost care....any indie that considers pitching or running your business is investing its most precious and limited resources to do so—time, energy, focus, and heart." https://lnkd.in/gf9uf2iJ

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Streaming’s on fire, and we’re here for it! 🔥 LiveRamp's Adam Paul breaks down why CTV is dominating screens and what it means for advertisers. Ready to get ahead? Watch episode 3 of “Here’s the deal...”

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Great article for us to take cognisance of category and brand maturity models to identify how and where to spend media marketing money to get the best attribution. Upper-funnel advertising products prove especially effective for small brands, while medium-sized and large brands benefited most from lower-funnel advertising. Similarly this will also change if it’s a pureplay marketplace or specialist retailer as on platform search is dependent on brand and category’s maturity.

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Powered by Generative AI - Chatbots are in their prime and will increase company's sales by an average of 67% by... 🤖 Helping brands to tailor their offerings 🤖 Improving their customer experience 🤖 Addressing each shopper's needs in a personalized manner 🤖 Ultimately enhancing consumer loyalty in the long term via BeautyMatter #GPT #VitualAssistant #Beauty #Skincare #Loyalty #ChatBots

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Adrianne Pasquarelli of AdAge just published this piece with advice from veteran CMOs to rookies https://lnkd.in/e7-X_hAS This is exactly why Marisa Mulvihill and I created this quick guide for new CMOs, including What to Ask, What do Do, and Where to Look (might be time to update resources!): https://lnkd.in/er-dEYh9

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In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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Big news in CPG ecommerce advertising! Our client Duke's Mayonnaise and Wright Brand Bacon teamed up for a wildly successful Instacart joint marketing campaign. By collaborating to reach grocery shoppers at the digital point of sale, they achieved: - 44% sales lift for Duke's Mayo - 69% sales lift for Wright Brand Bacon - 6.4x ROAS The keys to success: - Pairing two complementary, iconic brands - Engaging creative featuring recipes with both products - Robust targeting of high-intent Instacart shoppers - Native, non-disruptive ad placements Kudos to Duke's, Wright Brand, and Instacart on this innovative, data-driven partnership that shows the power of strategic collaboration in driving digital sales! 🙌 Excited to see more CPGs embrace this approach to achieve outsized results. Brainlabs is proud to help clients like Duke's push the boundaries of what's possible in digital advertising. #ecommerce #cpg #advertising #instacart

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Week 1 is in the books, and with it a surprising Patriots road win as 7.5pt underdogs to a Super Bowl hopeful. What wasn't as surprising is that advertisers showed out big again on the NFL stage. New creative, new celebrity appearances, new products, and menu items, and boy did audiences respond. Taco Bell, Pizza Hut, AB InBev,Allstate, Starbucks, Pfizer, AbbVie, Verizon... and many, many more. EDO will be keeping score all season. Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average of each week’s games starting with Thursday Night Football.

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NUMBERS DON’T LIE: Retail Media is on the rise. At this years #possible24 the continued rise of retail media wove its way through plenty of on-stage conversations. From Diana Haussling discussing how Colgate-Palmolive is addressing a true omni-channel approach, to Vinny Rinaldi, Evan Hovorka and Dave Kersey discussing how budgets are blending outside of just trade dollars into the RMN eco-system. Newly released data would indicate that the opportunity is in fact at hand for brands, agencies and retail media groups to collectively drive sales against working ad dollars. So how does that change the potential mix of media and who benefits the most? Leave an opinion in the comments below 👇 #retailmedia #marketing #mio https://flip.it/SBmQgk

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As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

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The biggest shopping season of the year is here! 🛍 #BlackFriday might peak on its official day, but we know consumer interest doesn’t stop there. At Seedtag, we’ve uncovered key insights to help brands maximize their impact this shopping season: 💻 Tech bargains capture 39% of visits. 💆‍♂️ Self-care shoppers deliver the highest impressions. 💳 Early planners are all about research and smart financial planning. Discover more in this blog post by Jordi Capdevila, VP of Marketing at Seedtag: https://lnkd.in/gxCRndXN #ShoppingSeason #ContextualAdvertising #AdTechBlog #CyberMonday

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More than just media.

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Alright marketers, the challenge is familiar: We have more ways than ever to engage with our audiences, but measuring what works is where it gets tricky. With 90% of the world’s data created in just the last two years, it feels like we're drowning in data. And because of all sorts of factors, getting a clear picture of media performance is a huge challenge. That’s why modern marketers need to have a comprehensive measurement strategy. Without it, you’re flying blind. Data collaboration allows you to get data from all the platforms you're advertising on and measure how those platforms compare and which combinations of ads work best to move someone through the buying journey. I think this primer on measurement strategies can help you rise to the challenge!

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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