Katherine Stickels

Struggling to get your channel partners to hit their goals? A strong GTM Partner Program is the secret sauce they need. It turns them into sales superstars, expanding your market reach and driving revenue. But how do you create such a Partner Program that truly sets your channel partners up for success? Our latest blog breaks down the secrets to a killer GTM Partner Program, including: ➡ Aligning GTM strategy with realistic business goals ➡ Identifying right GTM Partners to team up with,  ➡ Best Practices for managing GTM partnerships,  ➡ Tracking results to see what's working (and what's not!)    Ready to empower your channel partners? Head over to the blog to learn more.  https://lnkd.in/grnxjyXT  #channelpartners #GTMpartnerprogram #GTMstrategy #partnerships  

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Missed our Virtual Tech Event? No worries—it's now available on demand! https://ow.ly/3SWB30sH5L3 It’s time to rethink how we implement technology. AI and automation should be about solving real business problems and driving real outcomes—not just adopting the latest trends. More importantly, it's about empowering the people behind the technology. After all, they are the lifeblood of innovation and economic growth. Discover how we’re using AI and intelligent automation to create real impact. Watch the event now! https://ow.ly/rS9l30sGWe3 #VirtualTechEvent #AI #Innovation #IntelligentAutomation #OnDemand #FutureOfWork

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Scaling presales is more important than ever! Presales are in demand across the entire sales funnel, but they can’t be everywhere at once. Scaling Presales has always been tricky, and according to the 2024 Sales Engineering Compensation and Workload Report, it’s going to get even trickier. The length to onboard Presales ICs went from 6.8 months to 8.3 months. That's 22% longer to get SEs/SCs competent and working with sales teams! Want to see what other trends we uncovered? Download the report here. https://lnkd.in/gWevdr8V #presales #salesengineers #demoautomation #consensus #buyerenablement

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That moment when your channel chief asks: "How do we have 12x more partners using our campaigns-in-a-box than before?" Book a demo today to learn how Channext can automate and scale your through-partner marketing! Trusted by channel teams at HP, Samsung, and, Lenovo. #channelmarketing #channelpartners #partnermarketing

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Struggling with lead scores that miss the mark? 🎯 Discover how integrating key data points can boost your #ABM strategy, prioritize your outreach effectively and align lead scores with account insights. How to improve account scoring for ABM with key data points 👇https://lnkd.in/ejAb4y_3

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It’s Q4, and every second counts to finish the year strong. 💪 Watch as Account Executive Andrew Kier demonstrates how he uses ZoomInfo Copilot to rebuild his pipeline and discover new target accounts. By leveraging advanced search filters and intent clusters, he can quickly identify B2B companies consuming relevant research and target key decision-makers — all from within the platform. Ready to crush your quota in Q4? Request a demo to see Copilot in action: bit.ly/3YxIuI2 #ZoomInfoCopilot

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Struggling to personalize your ABM efforts at scale? We've all been there! This video by The Smarketers dives deep into the art of implementing ABM personalization effectively. Learn how to tailor messaging, target the right accounts, and leverage automation to create impactful campaigns that convert. Want to become an ABM pro? Follow The Smarketers for more insightful content and strategies. #ABM #AccountBasedMarketing #MarketingAutomation #Personalization

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Fixing your revenue gaps is the only thing in between you and B2B growth. That's where Swivel's 12-point scorecard comes in. We'll dig deep to identify gaps and opportunities for improvement in your foundational infrastructure, lead generation, and sales revenue. Schedule a meeting today to start your audit: https://kont.ly/0b36a0b2

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📢 APAC leaders, are you compliant with M-21-31? Deadlines are approaching, is your #CyberSecurity posture ready? Check out our webinar to learn how you can accelerate #compliance and bolster your security posture with #DeepObservability ➡️ https://ow.ly/pXoB30sEaNw

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Don't be a vendor chasing after RFPs ❌ Instead, start from the beginning and help your prospective clients clearly define their need and develop solutions. In this episode, Mark offers a deep dive into the "create" aspect of his three-part BD framework. Listen to "Part 1. Create New Business You Actually Want to Win" on these popular podcast platforms: 🍎 Apple: https://lnkd.in/dmXMGgDV 🟢 Spotify: https://lnkd.in/ddYCkcHc 🎥 YouTube: https://lnkd.in/dxqH4iJk #sales #marketing #professionalservices #podcast Subscribe to the show and stay tuned for deep dives into part 2 and 3 later this week!

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How do you keep your channel partners fired up and ready to perform? It’s not just about rewards—it’s about *engagement*. In this article, we’re sharing practical strategies to: 👉 Keep partners motivated. 👉 Build trust and loyalty. 👉 Drive better results for your business. The best part? These are simple tactics you can start using today. Don’t miss out—read the full article now: https://lnkd.in/g9MAVNCw #PartnerPrograms #CustomerLoyalty #BusinessPartnerships

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Often reps will find a signal, channel, or process that works really well for generating pipeline.. but is difficult to replicate at scale. Maybe you’ve got a couple of reps spending hours manually tracking down companies or contacts with specific attributes or ‘events’ that make them a perfect fit for your product. And we’re not talking title or location here. We’re talking about signals so unique to your business that you can’t pull them from tools like Apollo or ZoomInfo. This is where the ROI of having a great revenue operations partner can really shine! Check out how we helped one client 11X their pipeline by automating a manual process for sourcing opportunities in our latest case study ⬇️

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75% of CMOs say ABM programs deliver the best ROI, according to a Forrester survey. But success depends on a strong sales and marketing partnership, built around a smart ABX model. When aligned, these teams work together across every stage of the buyer journey for greater results. Read the full blog to learn more about empowering your revenue team! https://lnkd.in/eNRMxVrk #transformtoabx #salesandmarketingalignment #CMO #MarketingStrategy #MarketingLeaders #RevenueTeam #ABMstrategy

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POV: The actions for our customers speak volumes louder than a sales pitch ⭐️⭐️⭐️⭐️⭐️ See the full review via Gartner Peer Experiences here: https://gtnr.it/3RKpx0N

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Join us TODAY at Forrester B2B NA Summit! Discover in our case study session how Comcast Business and pharosIQ transformed top-of-funnel efforts into revenue-generating pipelines. Learn how signal-driven lead generation and quality thought leadership can amplify your B2B marketing success. Dive into the future implications of intent signal data and unlock new opportunities for growth. Don't miss this chance to elevate your marketing game! #B2BLeadership #IntentDrivenMarketing #ForresterB2BNA

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Successful ABM strategies integrate technology and personalization, leverage data for strategic decisions, and ensure a cohesive effort across all teams. Find out how using intent data can make your account-based motions more effective, measurable, and scalable by: 🤝 Integrating sales and marketing efforts 🔎 Applying the right attribution model 👍 Focusing on quality vs. quantity 💡Continuously learning and adapting Watch the webinar on demand ➡️ https://lnkd.in/e9at7A7d #ABM #B2BMarketing #IntentData

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Q: How do you know if a communications platform is right for your customers? A: A live demo. Video demos are great, but there's no substitute for a live demo. Every demo we give is 100% live. Why? 1. You need to see it working in real time to make an informed decision. 2. We believe in Xelion, and don't need to hide it behind edited videos! So, do you want to see one of the most feature-rich comms platforms on the channel? Book your live demo now: https://xelion.com/ #Xelion #UnifiedCommunications #BusinessPhoneSystem

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