Kate Goldvasser

The rise of AI Agents feels like the next Martech Landscape map. With the rapid pace of AI Agent growth, it's clear we’re only at the beginning of what promises to be a highly competitive and transformative journey. Looking ahead, 2025 will be pivotal as innovation accelerates and the landscape evolves. Stay tuned—things are just getting started! 🚀 #AI #Innovation #Martech #AIStack #AIMarketing

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Too many marketers nowadays are relying solely on the platform they are buying through to make optimizations and yield results. Especially with the new #AI-powered solutions that are popping up. But here is the thing - to do a good job (especially in #programmatic) you can’t just activate a campaign a pray for the best. You need to go in there, check the campaign, see what inventory you are buying, optimize. The fact that you have reached your designated CTR KPI does not mean much if half of you spend is on #MFA sites.

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🔍 Privacy in Digital Advertising: Insights from Criteo's Tests Criteo has recently conducted comprehensive testing on Google's Privacy Sandbox Technologies. The results are in, and they're intriguing: ✅ The technologies show promise ❗ But they're not quite ready for prime time 🔧 Some adjustments are needed Criteo has compiled a list of suggestions to improve these technologies. As we navigate the evolving landscape of privacy and data strategy in advertising, it's crucial to stay informed about such developments. Interested in the details? Check out Criteo's blog for their full testing results and recommendations. #DigitalAdvertising #DataPrivacy #AdTech #GooglePrivacySandbox https://lnkd.in/d6fXi7c5

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#Curated #marketplaces by Index Exchange are changing the #programmatic landscape by combining premium inventory with enhanced transparency and control. Check out how curation is enabling smarter ad buys and driving meaningful results for advertisers and publishers alike. https://lnkd.in/eNU69H8U

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What does it mean to be a “Visionary”? Per Gartner, it means to: - Demonstrate a clear understanding of marketing organizations’ needs; - Align product development to current and future marketer requirements; - Set an update cadence that can consistently deliver differentiated functionality against those evolving requirements; - Support a wide range of use cases; - Exhibit technological innovation in your products. So it’s no surprise that Gartner just named Optimove as the leading Visionary vendor in their 2024 #MMH (Multi-channel Marketing Hubs) #MagicQuadrant. We also scored highest among all vendors in Intelligence & Decisioning, Multichannel Execution & Measurement, and Journey & Campaign Management! Anyone that knows us can relate 😉

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Advanced AI + Commerce Data are revolutionizing the future of advertising. In my latest blog post, I share how diverse signals converge to enhance performance outcomes at scale: https://bit.ly/3X9JT7p. #AI #CommerceData #Advertising #RetailMedia #CommerceMedia

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Worth a read! IAB Tech Lab's primer on AI in Advertising. Gain more insight into how AI is being used in media; including the opportunities, watchouts and what's to come. Kevin Rehberg Richard Murphy Danielle O'Connell Katrina Eddy Joe Hardin Susan Kantor Alliance for Audited Media #AI #advertising #media #auditedmedia #transparency

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Had a great, data-driven discussion with Scott Breitenother, CEO of the Brooklyn Data Co. (a Velir company). He shares some great tips for anyone seeking to make better use of #data and #dataanalysis within their organizations. Check out our new interview! #data #dataanalysis

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AI Video will change the way brands approach video marketing. My thoughts in the article below.

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This is a step in the right direction. https://lnkd.in/eRYGVccD

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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FROM COOKIES TO CLARITY - The Israelites' golden calf story mirrors digital advertising's misplaced trust in third-party cookies. - Early ad tech fraud exposure showed addressable targeting's unreliability and data manipulation. - Google and Meta now use AI targeting, recognizing hyper-specific targeting's flaws. - Studies show 1:1 addressable data is inaccurate; broader targeting strategies may be better. - The ad industry should shift to AI-driven broad targeting, focusing on fundamental marketing principles and real outcomes. 📖 Article by AdExchanger : https://lnkd.in/gZms44JV 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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Brand safety and suitability protection is a performance driver - not a cost. Smart companies lean into smart tools to make it happen.

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#Organictraffic is predicted to get impacted in the landscape of Search Generative AI by Google Alternatives for Brands?  Heard of “Surround Sound Strategy” for #SEO? In the evolving landscape of #generativeAI search, organic search still remains a powerhouse for driving traffic, leads, and brand awareness. While it may see fluctuations, its importance remains steadfast. To navigate these shifts effectively, brands should zero in on three key areas: 1️⃣ Invest in Digital PR: Secure placements in publications ranking high in organic search. This boosts visibility and credibility. 2️⃣ Focus on High-Value Content: Create content that resonates with your audience, providing value and building trust. Even if you are ranking low right now, AI will push you up.  3️⃣ Prioritize brand awareness: Engage in activities that foster positive word of mouth, amplifying your brand's reach organically. 🔍Now, what is Surround Sound Strategy? Coined by Hubspot, SSS for SEO means "The more frequently someone hears about your product from multiple channels, the more likely they are to buy your product.” How to foster this in your brand awareness campaigns? - Understand the customer journey. - Identify influential touchpoints. - Be present and prominent in all relevant touchpoints Are you going to implement these in your #brandstrategy? Or you think, #SGE won't impact your traffic much? #MarketingStrategy #SurroundSoundStrategy #DigitalMarketing #SearchGenerativeAI #SEO #BrandAwareness

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Today, programmatic now accounts for three-fourths of all CTV transactions as digital video ad spending becomes more focused on performance-driven outcomes like sales, leads, and website actions. #AdSpend #Advertising #CTV #Programmatic

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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The next two days I'll be at #Google’s Partner Leadership Summit 2024 to learn about Google's plans for ad-tech, AI, the GCPP-program and how to supercharge our publishers monetization. But mostly to network with publishers and other industry pro's, so if you're going, please reach out for a chat. #ForPublishersByPublishers #Refinery #GCPP #GAM #AdTech #Programmatic

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