Kate Donivan

Understanding HCRU and cost by care setting is one of HEOR teams’ greatest challenges. The lack of standardization across datasets, redacted payer info in claims, and missing data variables make it nearly impossible. That’s why our research data schema and cost imputation model (built on 4.4 billion healthcare claims) are so valuable. Learn more: https://lnkd.in/dGTUXFs3 #fda #pharmaceuticalindustry #pharmaceuticals #lifesciences                       

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Understanding HCRU and cost by care setting is one of HEOR teams’ greatest challenges. The lack of standardization across datasets, redacted payer info in claims, and missing data variables make it nearly impossible. That’s why our research data schema and cost imputation model (built on 4.4 billion healthcare claims) are so valuable. Learn more: https://lnkd.in/dGTUXFs3 #fda #pharmaceuticalindustry #pharmaceuticals #lifesciences        

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Understanding HCRU and cost by care setting is one of HEOR teams’ greatest challenges. The lack of standardization across datasets, redacted payer info in claims, and missing data variables make it nearly impossible. That’s why our research data schema and cost imputation model (built on 4.4 billion healthcare claims) are so valuable. Learn more: https://lnkd.in/dGTUXFs3 #fda #pharmaceuticalindustry #pharmaceuticals #lifesciences

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Understanding HCRU and cost by care setting is one of HEOR teams’ greatest challenges. The lack of standardization across datasets, redacted payer info in claims, and missing data variables make it nearly impossible. That’s why our research data schema and cost imputation model (built on 4.4 billion healthcare claims) are so valuable. Learn more: https://lnkd.in/dGTUXFs3 #fda #pharmaceuticalindustry #pharmaceuticals #lifesciences

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Understanding HCRU and cost by care setting is one of HEOR teams’ greatest challenges. The lack of standardization across datasets, redacted payer info in claims, and missing data variables make it nearly impossible. That’s why our research data schema and cost imputation model, built on 4.4 billion healthcare claims, are so valuable. Learn more: https://lnkd.in/dGTUXFs3 #fda #pharmaceuticalindustry #pharmaceuticals #lifesciences

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The upcoming episode of the Health Marketing Collective will discuss a crucial yet complex topic impacting everything from consumer behavior to health outcomes: the state of trust in healthcare. We’ll be joined by Paul Ratzky, EVP of Health Technology at Edelman, who brings insights from Edelman's 2024 Trust Barometer report. 📊 A sneak peek: 💡 Trust in major institutions–including healthcare–is declining 💬 Patients increasingly value personalized advice from their own doctors over global experts 🤖 Innovation like AI brings excitement but also skepticism Tune in Wednesday for actionable insights on how healthcare organizations can rebuild trust through transparency, science-backed content, and genuine connections with audiences. https://lnkd.in/gneUwqUS #healthmarketing #healthcaremarketing #healthcarepodcast #healthmarketingpodcast #healthmarketingcollective #podcast #newpodcast #trustbarometer #healthsystems #healthcaretrends

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Explore the evolving role of Medical Science Liaisons (MSLs) in driving measurable impact! Discover how MSLs are shaping healthcare by quantifying their value and influence on strategic outcomes. Download our white paper and dive into the insights: https://lnkd.in/eTNwUuCv #MSL #HealthcareImpact #MedicalScienceLiaison #DataDrivenInsights

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As media viewership becomes more fragmented, smart healthcare organizations are looking to embed themselves into the stories that matter to their patients... Learn about this new healthcare marketing frontier: https://lnkd.in/gqrWnupg Playbook for Health #SwaayHealth #hcmktg

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Here are our EVP of Health & Business Development's final thoughts on the Sage Growth Partners survey of more than 100 C-Suite executives about "Health System Leader Perceptions and Priorities." #health #healthcare #digitalhealth #virtualcare #patientcare #telehealth #telemedicine

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🚀 Elevating Patient Education in Healthcare Payers: Insights from Cathy Moffitt 🚀 As the healthcare landscape evolves, payer organizations must continue innovating to meet the diverse needs of their members. As Cathy Moffit points out in this piece, technology-enabled patient education is an important part of these efforts. For example, payers can use data analytics to identify the optimal moments to engage members with relevant educational content, ensuring that the information resonates when it’s most needed. This timely approach enhances member receptivity and effectiveness. Additionally, data can provide a lens into important demographic information that will help payers create content that is accessible and culturally relevant. Incorporating translator services and culturally sensitive training helps bridge gaps and improve engagement while updating provider directories to reflect diverse backgrounds supports better member connections. Learn more about the power of data and technology below: #HealthPayer #PatientEducation #DigitalTransformation #HealthTech #DataAnalytics #SimplifyingCare

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Calling all #healthcare and #financialservices leaders: Did you know that Nuance Communications is sunsetting #onprem in 2025? If you’re wondering how to protect your data, know that it’s still possible to stay on-premise—and maintain the highest #voiceautomation accuracy. Read our guide to finding the right on-prem Nuance replacement here ➡️ https://brev.is/a2zRp

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Check out my recent conversation with Amanda Powers Han of Greater Than One (also a member of the PE EAB!) about improving DE&I in healthcare marketing to reach diverse audiences on a deeper level. Listen below!

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How are payers responding to the growth of competitive therapies in oncology? In this blog, MMIT’s Jory Fleischauer, Pharm.D. takes a look at the data on payer management approaches. Read now: https://ow.ly/gX1t50RlxVc #OncologyTherapies #CancerCare #PayerManagement #Oncology

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What factors are important to consider when developing a marketing strategy to engage physicians? Drawn from our latest global physician research, this exclusive whitepaper illustrates trends in HCP behavior since 2019, and highlights opportunities to engage physicians in today's market. ➡️➡️https://lnkd.in/etH9pPwQ With responses from 1300+ physicians around the world, if you've ever wondered... 🤔 ✅ why physicians choose sources of information, ✅ where they go for the latest medical developments, ✅ why video content is getting more popular, ✅ how you can engage your audience online, ...this report answers those questions and much more. Don't miss it! http://spkl.io/60424h3cq #healthcaremarketing #physicianmarketing #HCPmarketing #mediaplanning #pharmaadvertising #medicaladvertising #healthcaremarketresearch

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Check out our latest Gartner research mention! In "How Clinical Data Integration Improves U.S. Healthcare Payer Interoperability", Gartner outlines how healthcare payer CIOs and executives routinely underestimate the complexities of clinical data integration initiatives, leading to subpar business outcomes. One of the ways payers can benefit is by working with proven clinical data acquisition solutions. How Clinical Data Integration Improves U.S. Healthcare Payer Interoperability | April 2024 - ID G00813540 | Healthcare and Life Sciences Research Team Gartner subscribers may access the full document by clicking on the link below. https://lnkd.in/e6ktnzEF #Gartner #payer #healthcare #clinicaldata #healthIT #healthtech #riskadjustment

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Technology's value in healthcare shines when patients and professionals harness it effectively. That's why digital health literacy is key. Learn more in this Tenovi piece: https://zurl.co/bGJv #DigitalHealth #Telehealth #RemotePatientMonitoring #IoT #HealthTech

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🚀 September Preview for Mastering Managed Care™ 🚀 Click to #FollowUs for a series of insightful and entertaining articles, only on Mastering Managed Care™ | Expert Insights on Healthcare Contracting, Payer Relations & Revenue Cycle. Here’s a sneak peek at what’s coming: 09/04 - The Impact of #PriorAuthorizations on Patient Care ☎ 09/11 - The Rising Debate About #MedicareAdvantageDenials 🗣 09/18 - The Economics of the #NoSurprisesAct 💸 09/25 - #BestPractices for Contracting Negotiation Status Reports 📄 #HealthcareFinance #ManagedCare #PriorAuthorizations #MedicareAdvantage #NoSurprisesAct #ContractNegotiation #SubscribeToday #FollowToday

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AI has the potential to be revolutionary for public health departments, but, as with any new technology, a careful and measured approach is needed to ensure success. Learn more in our on-demand webinar, featuring public health experts at the cutting edge of deploying AI to advance public health. https://okt.to/sB360H

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