Justin Handler

Good morning from Boston! A few (paraphrased) highlights from Kyle Lacy’s MarketingProfs session that will get marketers thinking (and hopefully keep you from getting fired too): - no one cares about your campaign, design, brand, blog, etc. if the company isn’t hitting their revenue goals - if you (marketing) aren’t managing to a number, you are missing (similar to my fav “if you aim at nothing; you’ll hit it) - think in outcomes; not projects - marketing’s goal is to make sales easier - alignment is built around revenue

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Want to boost your Boston business’s visibility? Check out these local SEO tips to attract more customers and stay ahead of the competition. 💡https://lnkd.in/g7Pe_zmK Visit the link in our profile for actionable strategies and contact Hoopla Digital Marketing for expert support! 📈 #LocalSEO, #BostonBusinesses, #SEOForLocalBusiness, #DigitalMarketing, #BostonMarketing, #SEOExperts, #GrowYourBusiness, #OnlineVisibility, #GoogleSEO, #MobileSEO, #LocalSearch, #BostonMarketingTips, #SEOForBoston, #SearchEngineOptimization, #BostonSmallBusiness

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Enhance your company's operational efficiency with AutoOllama! Our latest article shows how this free tool can help you streamline your agentic workflow. Perfect for businesses looking to innovate with AutoGen or CrewAI. Create an agentic team in mere minutes! https://lnkd.in/erXAzQcz #AI #BusinessTechnology #Leadership

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42% of users in Snickerdoodle’s survey say growing a following on Farcaster is "manageable." For brands looking to build communities, this platform offers real growth potential. 👉 Download the report for tips: https://buff.ly/4d5fL1j #CommunityGrowth #Farcaster #Web3

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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Explore Dez Joslin's insights on leveraging a unified brand to meet strategic goals and align with your company's identity. #DesignIntelligenceaec #CompanyIdentity #BrandStrategy Enarche https://ow.ly/2X8h50U8jly

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Why is it such an impossible feat to get your A/E firm on the same page about the impact you're trying to make? We’ve all experienced the “It’s lonely at the top” sentiment at some point in our careers. Your vision and strategic plan are the first step in garnering buy-in, but is that enough? An equally important yet overlooked tool firms MUST leverage is brand strategy. Learn why and how with our CEO/Managing Director Dez Joslin in the newest DesignIntelligence Quarterly article: https://lnkd.in/eSJyF7TX #ArchitectureFirm #EngineeringFirm #InteriorDesignFirm #BrandStrategy #BrandIdentity

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My new article gives benchmarks for the average customer acquisition cost for lawn care companies by contract size, marketing strategy, and marketing channel. https://lnkd.in/ef2X5UQ6

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Launching a redesigned package for a well-known product is no small feat. From understanding your audience to nailing the rollout strategy, there are many critical steps to consider. This Forbes article featuring Christine Wetzler and her Agency Council colleagues breaks it down: https://buff.ly/3AHxjn4

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A small taste from the recent webinar I did with Matt Egol of Journey Spark Consulting, Innovate Better BtoB Experiences by Prioritizing Your Bold Bets. We covered much ground in 40 minutes, ranging from different ways of using Customer insights, to creating emotionally engaging experiences through the Experience Collage (TM) canvas, to a test & learn playbook for scaling experiences and driving desired cultural behaviors. In this reel, the focus is on the different types of insights and how they can be advantaged for an impactful BtoB Customer Experience The full webinar will be uploaded shortly To discuss the topics and recommendations further, please reach-out to Matt or myself #CustomerExperience #BtoBMarketing #VoiceoftheCustomer #Analytics #CustomerInsights #BtoBCX

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Check out this must-see opening keynote, "Crafting Organizational Design for Accelerated Digital Transformation," at the 2024 CommerceNext Growth Show in NYC on June 11-13!⭐🎉 Register now: https://hubs.ly/Q02tPQ3n0 Speakers: - Rick Lockton, SVP, Tractor Supply Company - Moderated by: Sucharita Kodali, VP & Principal Analyst, Forrester Don’t miss execs from Tractor Supply and Forrester unraveling the secrets behind growing a traditional brick-and-mortar retailer into a powerhouse generating $1 billion in e-commerce sales, and that too, at an accelerated pace. Discover how strategic organizational design and the cultivation of high-performance teams were instrumental in achieving this remarkable feat. Gain valuable insights into the methodologies and structures that drove this transformation, and learn how to implement similar strategies within your organization. #CN2024 #DigitalMarketing #ecommerce

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"The study suggests treating some ad costs as investments in brand assets, not just expenses." Hit the nail on the head. Great insight Scarlett. 👍 Many businesses treat their entire marketing budget as an "expense" and not an "investment". Some businesses only place value in actual sales from their ads instead of including the brand/community building into the ROI. As a brand identity agency, we strongly encourage our clients to include brand/community building as part of their overall marketing plan. #unh #brandstrategy #advertising #marketingbudget #marketingreasearch #cpg #cpgfounders #adcampaign UNH Peter T. Paul College of Business and Economics Aaron Sanborn

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Here is some of the work we do at SoHo Creative Studio with the team from Ascendle. Showing up on camera and sharing your message shouldn’t feel intimidating or complicated. That’s why our promise is simple: We founded SoHo Creative to make it as effortless as possible for anyone, anywhere to step in front of a camera and share their expertise and value.  Putting yourself out there can feel vulnerable, and as someone who’s spent over a decade on both sides of the camera, I can tell you that everyone feels some anxiety—no matter their level of expertise or confidence. But after guiding hundreds of people through this experience, I’ve learned that stepping out of your comfort zone and into a camera frame unlocks new possibilities— to build trust, strengthen connections, and open doors to growth that might otherwise have stayed closed. Forbes Insights reports that 82% of consumers trust companies whose leaders are active and transparent on social media. By strengthening your presence, you’re giving clients and team members a compelling reason to say “yes” to you. We designed our service to remove the technical and creative friction that can come with this medium. With real-time coaching, you’ll be supported through every moment, so you can feel confident and deliver your message with clarity. And we do it all remotely—whether you’re in New York or New Zealand, SoHo Creative makes it easy to connect and create from the comfort of your home or office. If showing up authentically speaks to you, and you’d like to explore new opportunities, we’d love to start a conversation. Drop me a DM for our scheduling link.

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