Junmian Sun

What is SGE, and what does it mean for higher ed marketers? Search Generative Experience employs advanced machine learning techniques to produce organic search results and recommendations that are customized to the unique needs and preferences of each user. SGE "provides 'AI Overviews' in response to certain keyword searches in the form of interactive bubbles above traditional organic search results." Why should we care? Carnegie lays out exactly how higher ed institutions can use this tool to their advantage. #SGE #AI

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Check out my interview with Philip Kotler focused on sustainability, societal marketing, and the evolving role of businesses in fostering a more sustainable future. We explore Dr. Kotler's concepts of societal and social marketing while emphasizing the importance for businesses to prioritize sustainability to achieve profitability and positive societal impact. It's an important topic for anyone concerned with the health of our planet. Check it out today, while it's still free and not behind a paywall. Kotler Impact Media Relations #ASQ #Marketing #SocialMarketing #SocietalMarketing #Branding #Advertising #Sustainability #Consumption #CorporateSocialResponsibility #CSR #Degrowth, #Demarketing #Greenwashing #Environment #Interview #Academia

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🎨🌟 Christie’s Art+Tech Summit 2024: Bridging Creativity and Technology 🌟🎨 🙌 Hosted in our Rockefeller Center galleries, the Christie’s Art+Tech Summit is a dynamic two-day conference that brings together artists, technologists, academics, regulators, and industry leaders. Our commitment is to lead the dialogue about the role and impact of technologies in the art world. 🚀 For our eighth Art+Tech Summit, we’re diving into cutting-edge trends where technology intersects with creativity and luxury. Here are the four pillars of innovation we’ll explore: 1. AI in Real Life: Discover how artificial intelligence is transforming artistic creation, curation, and appreciation. From generative art to predictive analytics, AI is reshaping the landscape. 2. Art and its Market: Explore the fusion of traditional art markets with digital platforms, NFTs, and blockchain. How do these innovations impact artists, collectors, and investors? 3. Thoughtful Luxury: Delve into the intersection of luxury brands, craftsmanship, and sustainability. How can technology enhance the luxury experience while maintaining authenticity? 4. New Paradigms in Technology: Uncover groundbreaking approaches to immersive experiences, virtual reality, and augmented reality. What new frontiers await artists and audiences? #ArtTech #Innovation #LuxuryArt #christies #timaxArt #fashion #AI #generstiveart

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🔥 "AI isn't a trend, it's a transformation." 🔥 If you think AI is just a buzzword, you need to hear what Joanne Eriaku has to say. In her words, “AI is not a luxury; it’s a necessity for businesses who want to stay relevant." 🚀 Joanne Ayebo Oparo Eriaku, the Founder and Chief AI Officer of SOAR, is breaking down how AI is reshaping everything—from how we operate to how we make decisions. In this clip, she uncovers the truth behind the AI hype and why it's critical for small business owners to start leveraging it now. This isn’t just future talk—it’s about how AI can help you streamline processes, engage customers better, and even create new revenue streams. 💡 Ready to discover how AI can level up your business? Check out this sneak peek from our interview with Joanne, and don’t miss the full episode on YouTube or wherever you listen to podcasts! #SmallBizChat #AIforBusiness #Entrepreneurship #FutureOfWork #SmallBizOwner https://lnkd.in/gNSSRAFB

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So many marketing case studies talk about “changing the world”, but I met a dude yesterday that is literally building nuclear fission power plants. It was a good reminder to escape our silos for new ideas. Emerson Collective was nice enough to invite me, along with a group of other communications, speaking, social, fundraising and lobbying professionals and orgs to a conference called Building a Consequential Climate Company yesterday. What was genius about it is that it recognized that, within industries, we tend to listen to ourselves too much. We all end up buying the same line of thinking. But by speaking to those outside of what we do everyday, it enables us to think completely differently about what we do and how we do it. It is uncomfortable. It is difficult. But it works. In our industry right now, we could use that. The old model are breaking down because we insist on doing things the way we always have done them. We aren’t embracing new ideas. We are looking to the past more than the future. If we’re going to rebuild, we have to look at things differently. With The Quills, we’re trying to build a new model for how writing is done and how creative staffing is done. But we need that for production, media and every other corner of our industry if we are going to emerge from this period stronger than we were before. We might not “change the world”, but we’ll at least change our fortunes.

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"Marketing is equal parts art and science. While data-driven insights are invaluable - the breakthrough, the spark - comes from the art."    How much should data impact marketing? 🤔    Join me and Amy Lewis on the next episode of Tech Beyond the Hype as we dive into: - The transformation of corporate marketing in the digital era  - Balancing data and creativity for impactful campaigns  - Strategies to boost customer loyalty 🚀 Episode drops TOMORROW! Don't miss out – subscribe now and get notified as soon as it's live:  https://lnkd.in/ekhWYJKJ #marketingdata #futureofbusiness #emergingtech #MarketingInnovation #ProductMarketing #TeamBuilding #CustomerEngagement   GitHub

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Sure, generative AI can help you cut corners. But it can't put you ahead in your industry. Generative AI is backward-looking; it can only regurgitate information that's already been published. If you want to stand out as a forward-thinking leader or brand, you need to produce original content. That can come from: 🔵 Original research (surveys, studies, data points, etc.) 🔵 Interviews with SMEs at your company 🔵 Combining secondary research with your unique insights The world needs your unique perspective, not more AI-generated content. Need help getting your thoughts into written words? Let's talk. Book a call in my bio. #content #generativeAI #peoplefirstcontent

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Moving forward.

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The inside of the Boston Convention and Exhibition Center turned burnt orange — HubSpot's signature color — for the first day of INBOUND, the Cambridge-based marketing software firm's annual conference dedicated to the latest trends in marketing and sales. The event opened with three separate keynote speeches, from CEO Yamini Rangan; Andrew Pitre, vice president of product; and CTO Dharmesh Shah. All three presented a vision for AI-based products that they believe will accelerate customers' growth without compromising human jobs. I wrote about how Hubspot is translating its vision of AI into products. What I didn't include is that Shah is working on a dad jokes generator, building on a database of 2,000. #Boston #tech #news #massachusetts #hubspot #marketing #sales #AI

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Interesting piece on the importance of thoughtful integration of #AI in #peerreview: https://lnkd.in/ej7SFQdE

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On Wednesday, I participated in a panel discussing the impact and future of AI in marketing. I wanted to follow up on a couple points and provide the resources I referenced. But first, a big thank you to AMA New York for hosting the All Stars event, which recognized some incredible marketing leaders doing essential and inspirational work. The future of marketing is in good hands! the couple points... * How we work, the way we sell, and the products we offer will be completely disrupted by AI. * Effectively leading multifunctional teams through this disruption requires technical skill training for every role at every level in the organization. Why? As earlier panelists highlighted, smart marketing leaders are getting "stretchy" and leaning into growth, product, and innovation roles. For marketers to effectively scale themselves and their expertise, they must learn the "new math." Yes, new math can be challenging, and yes, your kids will eventually use a calculator for it. But understanding how they arrive at an answer is fundamental to developing creative problem-solving skills and fostering creativity. I encourage all marketers to step outside their comfort zones and get some technical skills training. I'm not saying you need to become a data scientist or Python developer, but as leaders with deep experience in inspiring, engaging, and converting clients and customers, understanding data science—the foundation of machine learning and artificial intelligence—will fuel your creativity and problem-solving abilities. You'll gain a different perspective and a deeper appreciation for what it takes to realize the value of AI at scale, all while proceeding in a secure and responsible manner. I'll put the resources in the comments! #marketingai #ai Thank you Nathalie Heywood Smith (she/her/us) for capturing this shot!

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🌟 Updated Manuscript 🌟 Just in time for the AI at Wharton conference later this week, we've revised our research on using #genAI to produce visual marketing content. Key takeaways: Does it work? ☑ We now show how generative #AI can produce ads for multiple brands and in different categories. What about actual behavior? ☑ On top of survey responses, we now provide evidence from a field experiment. And that's not to say anything of reducing costs. Anything else? We demonstrate how it can be used to support customer targeting 🎯

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🎯 I am thrilled to be moderating 'Beyond Buzzwords' at #CreativeTechNY this Thursday! We're cutting through the hype to deliver real, actionable insights on building effective creative tech stacks. Join me and an amazing panel of industry leaders including: Ali McLeod Scott Lux Juliana Vail Dan Oros as we tackle the challenges that matter: - Smart tech selection that actually serves your team 💡 - Avoiding costly tech mistakes 🚫 - Proving ROI to stakeholders 📈 - Balancing innovation with practicality 🎨 Ready to transform your creative tech strategy? See you there! 🚀 #CreativeTech #DigitalTransformation #Innovation #creativeoperations

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AI will touch everything...

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#Speaker #Announcement #AdTech #Economic #Forum returns to the fabulous New York Times Center on March 19.  It's the best place to be if you're interested or vested in #adtech. Last April at our inaugural forum we brought 34 of the brightest minds to the stage to deliver #enlightenment 💡  #enlightenment is our primary unit of production. We produce it with four raw materials: #Content at the intersection of adtech, economics, and finance. #Conversation in the raw with zero no trade-press listening in. #Connecting with friends new and old. #Collaboration that turns into #deal making. If there is one thing that makes curating #ATEF worth all the effort it's hearing from so many people about the deals they got done by being there. When we produce #enlightenment, our guests get #deals done. Today we are announcing 12 #returning speakers and one #new speaker with several more speaker announcements happening over the coming weeks: Sir Martin Sorrell Brian Wieser, CFA Sanja Partalo Rishad Tobaccowala Joe Marchese Laura Martin, CFA, CMT Shweta Khajuria, CFA Eric Franchi Reed Rayman Brian O'Kelley Stephen Master Bob Lord and... Daniel Salmon #ATEF #NYC is invite-only or apply to attend. Are you in? https://lnkd.in/ewR6wpV3 If you're interested in #sponsoring ATEF NYC, reach out to me or Rob Beeler. We've curated a handful of creative sponsorships and we go "logo lite" at #ATEF so get involved soon and lock it in.

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We often say that the term "brand" represents "a promise made and a promise kept." What we mean is, a great brand embodies the commitment it makes to its audiences—the expectations it sets, and most importantly, how it fulfills those expectations consistently over time. I know it sounds abstract! And I admit, when I first started working with clients after a decade and a half of being a journalist, it felt a little abstract to me too. That is until I started digging into this work, and seeing the challenges from the client's perspective. The more I could help them articulate their values to the world, the more I saw how that helps them connect with audiences and drive business success. What better way to make those connections than #storytelling! That's what I love about the work I get to do: together with brilliant people like my friend Karine Bailly, we help brands turn this abstract concept into everything from storytelling campaigns that pack a punch to editorial strategies that stand the test of time. As Karine writes in her latest essay for Long Dash, "When editorial content reflects a firm's brand and strategic goals—framed in a way that is useful for audiences—that very content becomes a powerful tool for informing, engaging, and credibly differentiating the firm." No brand can afford to be passive when it comes to shaping its own narrative. Why would you want to? Why not share your point of view, or your vision for the world you're trying to create? Why not stand out and be useful to your audience? You'll be setting yourself up for long-term success by building trust, credibility, and lasting relationships with the people who matter most to your brand. #BrandStorytelling #EditorialStrategy https://lnkd.in/gqYae2Rd

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Years ago as I set out on this journey, I targeted the 2024 ANA Marketing Technology for Marketers Conference, May 20–22, in Orlando, Fla., as the launch site for @mktg.ai. While we are still finalizing the dev of our initial productm I am excited to hear senior-level marketers and industry experts share how they're using AI and complex personalization to redefine the marketing experiences. #ANAMarketingTech #TechStackMastery #DataDriven #AI #Marketing Register here. https://lnkd.in/e3pwAUBk . Association of National Advertisers

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Excited to share that we at Collage Group are partnering with Publicis Media for our annual flagship event, Collage's 2024 Cultural Fluency Summit, taking place in New York City October 9th. We can't wait to bring together Collage members–marketing and insights leaders at the world's leading brands–for learning, networking and fun. America’s cultural transformation continues with diverse consumers representing an increasing share of U.S. growth consumers, #GenZ challenging the status quo, and the country sustaining more fragmentation and polarization than ever. Cultural fluency continues to be the most important tool to help brands navigate the complexity of the American consumer landscape. The Collage team is excited to share the latest research on the evolution of the American consumer and advertising best practices in New York City. I can't wait to moderate a CMO panel and hear their thoughts on navigating these tricky waters to attain brand and revenue growth! https://lnkd.in/eAX236mt #marketing #mrx #culture #marketresearch #businessimpact

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