Julie Hodgson

Track buyer journeys from awareness to conversion and beyond with RevSure's Full-funnel Attribution Solution. Select the stages, events, touches, or activities of the journeys and filter them by segment, region, channel, or source. You can even trace journeys across the SDR/BDR/Sales motion and more. Learn more about RevSure's Customer Journey Analysis capability here: https://lnkd.in/g9C6RrH8 #B2Bmarketing #marketingattribution

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❌ No, the SDR role isn’t going away. ❌ While SDRs and AEs are here to stay, their roles are shifting in response to evolving buyer demographics and changing preferences. At LeadIQ, we’re helping SaaS sales and GTM teams stay ahead of the curve and learn how to thrive in today’s evolving sales landscape. Deep dive into the webinar: “The evolving role of AEs and SDRs in building sales pipeline” for tips and tricks on how to best utilize the AE and SDR relationship for Q4 and into 2025 🤝 Thank you to our webinar panelists: Jessica Nelson, Global Vice President of Sales at Stream Sam Lau, Senior Director of Global GTM Enablement at Anomali Ronald Halbert, Global SVP of Sales Development, Sales Enablement, SMB Sales at Sirion Watch now 🎥: https://lnkd.in/gx7dMRuK volving-role-of-aes-and-sdrs-in-building-sales-pipeline #sales #salestips #SDR #AE #leadiq

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🔍 Is your GTM strategy truly delivering the results you need? Join the RevOps Co-op webinar on "The 5 Biggest Mistakes Companies Make in Driving GTM Performance" and uncover the common pitfalls holding companies back from predictable, scalable growth. You'll hear insights from industry experts Rosalyn Santa Elena, Founder & Chief Revenue Operations Officer (CROO) at the RevOps Collective, and Clayton Ramnarine, CEO of Una Software, as they share how to: ✅ Optimize the entire customer journey ✅ Integrate more than just operational data for deeper insights ✅ Transform regular meetings into drivers of action Don't miss out – register now to avoid some common GTM missteps! Register Now ➡️ https://lnkd.in/gbN6bTbx #CRO #RevOps #GTM #UnaSoftware #GTMstrategy #Webinar

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RevOps 101 – Building a Team from Scratch to Drive Results. Are you a business leader or RevOps professional thinking of building a Revenue Operations (RevOps) team from the ground up? 🚀 Ryan Milligan, VP of Sales and RevOps at QuotaPath, has laid out a clear roadmap to help you get started. 👉Overcoming Cross-Functional Chaos: Struggling with operational silos and miscommunication between departments? Ryan outlines how a RevOps team can solve cross-functional issues, streamlining operations for better efficiency and collaboration. 👉Establishing Robust Reporting Systems: Confused about where to start with performance tracking? Learn how to set up consistent, actionable reporting systems that give you clear insights to drive growth. 👉 Optimizing Performance & Tackling Bottlenecks: Facing slow growth or performance challenges? Ryan’s strategy helps you identify and address key pain points, optimize your funnel, and improve overall business outcomes. Watch the full podcast for Ryan’s step-by-step guide: https://lnkd.in/gky4A4RM #RevOps #BusinessStrategy #DataReporting #RevenueGrowth #SalesOptimization

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Here’s how to win the customer retention game: Power-up your customer success managers with the unbiased signals sitting in your support tickets. 🎯Monitor top customer issues 🕹️Act on churn predictions 🎮Prevent customer escalations 👾Track negative sentiment This all leads to better renewals and retention. Join us at at Gainsight Pulse 2024 to see how it all works. Your quest for exceptional customer support begins at the SupportLogic Arcade! #GainsightPulse2024 #SupportLogicArcade

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Onboarding SDRs is critical to whether or not they succeed in the role. The 2024 State of Sales Development report shows that revenue orgs spend $6-7,000 per rep annually on tech. That does not include what you pay to recruit them, their salary, or other ancillary costs. When you calculate what this represents compared to how long they stay in the role (less than 24 months on average), you better have an incredible onboarding plan to optimize their cost-effectiveness. That's why we built out a guide for how to use automation to do just that. Check the link in the comments.

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AI IS ONLY AS GOOD AS… The data it’s trained on. Gong’s AI is trained on billions of sales interactions recorded over the past 8+ years - Making it the most ✨ Relevant ✨ Reliable ✨ And effective for sales teams. Take it from Eilon Reshef, co-founder and CPO at Gong.

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FOCUS ON THE CUSTOMER Most CSMs execute bad QBRs. The reason is simple: they’re one-sided conversations. If you want to have effective QBRs, focus on the customer: - Pain points and initiatives that failed to take off - Progress and overlooked opportunities - Revenue goals and scaling tactics You’ll uncover real challenges, add value, and accelerate growth. That’s how you take your conversations to the next level.

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Siloed teams often lead to fragmented processes and inconsistent customer experiences. RevOps breaks down these barriers, aligning sales, marketing, and operations to drive revenue growth. Here’s how to build your GTM dream team: 👉 Cross-Functional Collaboration: Appoint a project leader and key reps from each department to unify goals and strategies. 👉 Optimise Processes: Map out workflows, automate routine tasks, and focus on efficiency. 👉 Integrate Technology: Choose tools that work seamlessly together to ensure data flows smoothly across systems. 👉 Regular Check-Ins: Set up frequent meetings to review progress, tackle challenges, and adjust strategies. Partnering with an experienced agency can give you the edge in implementing and optimising your RevOps approach, ensuring your team is set up for success. Ready to take your strategy to the next level? Read our latest blog 👇 #RevOps #GTM #SalesStrategy #RevenueGrowth #BusinessTransformation https://hubs.ly/Q02LHqx10

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Unlock the power of revenue intelligence with Chorus by ZoomInfo. 🔓 From identifying risk factors to tracking essential communications, Chorus helps you stay on top of every opportunity and prioritize your accounts. Watch as Solutions Consultant Anthony Cruz shows how to gain key insights into your deals and optimize your sales strategy with Chorus. ⬇️

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New episode 🎙🔥 Tune in to episode GTM 92 of The GTM Podcast to get insight directly from Eric Gilpin on: -The difference between an enterprise strategy and a sales strategy.  -Upwork's challenge of the status quo in hiring contract talent.  -How Eric chooses the right companies to work for. -Challenges Upwork faced in breaking into the enterprise.  -Leadership lessons from managing a 400+ person team. -Advice for improving enterprise win rates. -Examples of deals, such as a $100M+ deal. + more Available wherever you get your podcasts, including Apple & Spotify links in the comments👇

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🛡️ Make the CS team your CFO’s secret weapon for growth 🏃 Chase LTV instead of short-term sales metrics 💡 Bring insights from CS into the C-suite ⬆ Three of Edward Chiu's Hot Takes on how leading companies are flipping their GTM strategy in order to protect and grow revenue from their customer base. 🔥 As co-CEO of Totango + Catalyst Software, Edward is privy to some of the toughest, spiciest and most challenging conversations as top business leaders take on the battle to accelerate growth in a challenging environment. ⚡ Read his latest insights and learn what he’s telling these CXOs on how to create a strategy for durable growth and profitability ⬇ Forbes #customersuccess #sales #GTM #revenue #CEO

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When it comes to managing sales reps - The rules you set, dictate the games they play. For example, if you are measuring an SDR’s performance purely based on total meetings booked, with zero ramifications if those prospects are unqualified… ..then you’re unintentionally incentivizing that SDR to “throw meetings over the fence”, qualified or not, in order to hit the metric that you set for them. This is not to completely fault the reps for gaming the system. Rather, this should be a wake-up call to sales leaders, that we need to be smarter about how we set our metrics & keep our reps accountable. #b2bsales #prospecting #qualification

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Prospecting just got FASTER 🚀 With the new ZoomInfo and Clari Groove integration, you can add leads from ZoomInfo directly into Groove Flows. NO exporting, NO importing, NO manual steps. Now, your team can engage high-potential prospects instantly with accurate, Salesforce-synced data. Want to learn more? Check out our blog to explore real-world use cases and see how this integration transforms prospecting for revenue teams: https://bit.ly/3YvmFri

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🚨 Are your sales pipeline metrics leading you down a path of false confidence? 🚨 It’s time for a reality check. Too many sales teams are riding high on "impressive" metrics that tell them everything's great—until the deal falls apart. 📉 ✅ Impressive leads. ✅ Strong opportunities. ✅ Solid close rates. But here’s the truth: no one talks about it. Those metrics might be smoke and mirrors. 🚬✨ When you zoom in, the pipeline might need to be stronger. Are your metrics: ✅ Hiding a lack of REAL buyer engagement? ✅ Masking high deal drop-offs late in the process? ✅ Making you feel good while ignoring the leaks at critical stages? Your data should expose weaknesses, not cover them up. It’s time to break free from false confidence and re-evaluate the metrics that drive sustainable growth. 💡 🔥 Stop trusting every number you see. Ask yourself—are your metrics a shield from the truth? 🔥 https://lnkd.in/dGsA3P_W #SalesStrategy #SalesMetrics #B2BSales #GrowthHacks #SalesLeadership #PipelineOptimization #LeadGeneration #RevenueGrowth

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Introducing Madison Logic’s new integration with Gong 🚀 In today's competitive landscape, marketing and sales teams face challenges such as larger buying committees, tighter budgets, and longer sales cycles. Our partnership connects Madison Logic insights with Gong’s revenue intelligence, giving sellers deeper visibility into account journeys and engagement. This collaboration empowers revenue teams to drive more impactful conversations and close deals faster. Discover how this integration can benefit your team: https://lnkd.in/gURtuKMn #MadisonLogic #Gong #Marketing #Sales #Integration #PersonalizedExperiences #ConvertAccountsFaster

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Big news from Gong! 🍾🥳 It’s inspiring to see how these innovations are giving teams better ways to manage their pipelines, forecast, and coach—all while staying focused on what matters most. Can’t wait to hear from industry leaders about how they’re using these tools to transform their businesses! 🚀

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High Five to Chapter Five. Our founders live the words: #founders #author #success #cadence #talent #performance #leadership Our founders are available for "book club" leadership discussions for QBRs or Strategy sessions on this important topic for #growth, #talent, and #customersuccess. Bart Fanelli Kerri Barton #businessbooks #bookclub "The Success Cadence."

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