Julia Campbell

In fundraising, it is crucial not only to tell but show your donors how their contributions are making a difference within your mission and vision. You must communicate your organization’s impact to your donors regularly and effectively so they are more likely to encourage repeat donations. A donor impact letter is a key tool to accomplish this task. Check out my recent post on how and why you should build donor impact letters into your organization’s communication mix. https://lnkd.in/e_wt2iHK #fundraising #nonprofits

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#DRGTip: How to Build Donor Engagement Programs Your Gift Officers Will Love How do you build donor engagement programs that your donors and gift officers will love? DRG's Jan McGuire and Colton Withers discuss what should be included in your donor engagement plans (and what shouldn't). #DonorEngagement #GiftOfficers #NonprofitStrategy #DonorRelations

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Create Board-Donor Engagement Opportunities ... Direct involvement with donors can significantly enrich board members' understanding of donor expectations and the impact of personal engagement. Organizing opportunities for board members to participate in donor visits or to make thank-you calls can provide them with firsthand experience in donor relations. Such interactions can also highlight the importance of their role in stewardship and the cultivation of long-term donor relationships. Training in effective communication and donor engagement strategies can further enhance their ability to contribute during these interactions. Regular participation in these activities can help board members become more effective and enthusiastic fundraisers. #fundraising #nonprofits

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In today’s competitive fundraising landscape, how you communicate with your donors can make or break your campaign. Our latest article outlines 2 straightforward yet impactful strategies to improve your fundraising copy. By shifting your focus to making donors the central heroes of your story, you can enhance engagement and increase your fundraising success. Learn how these 2 tips offer valuable insights to elevate your approach. >> https://bit.ly/3Y3DpXv

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💼 What’s on the Horizon for Fundraisers in 2024? 💼 Our survey of development directors reveals key trends that will shape fundraising strategies this year. Did you know most non-profits raise most of their funds in Q3 & Q4? Are you ready? 🔍 Top Insights: - Time-Intensive Donor Cultivation: In-person solicitations are still the gold standard, but how can we make them more efficient? - CRM Struggles: Many are finding their CRMs more of a hindrance than a help—time to rethink your system? - Rising Revenue, Tight Resources: With ambitious goals but limited staff expansion, how will your team keep up? Stay ahead of the curve and adapt your strategies for success in 2024. Explore our findings to fine-tune your approach. #Fundraising2024 #NonprofitGrowth #DonorEngagement

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In the ever-shifting world of fundraising, donor-advised funds (DAFs) have become an important tool for donors to manage their giving, offering a flexible and tax-optimized way for individuals to support a range of nonprofit organizations. As nonprofit fundraisers, we’ve got to engage DAF donors and connect with them in ways that work best. Drawing insights from a recent article by Lisa Schohl in The Chronicle of Philanthropy, "9 Ways to Raise More From Donor-Advised Funds," I’ve shared some tips to optimize DAF contributions and cultivate these donor relationships in this recent blog post. https://lnkd.in/dyuxdJGE

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Philanthropy is changing. But knowing where trends are headed gives fundraisers an advantage. Read insights from BDI CEO Michael J. Tomlinson on the latest Giving USA report to help chart your course as fundraiser.

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Having just gone through the experience of sitting for my CFRE, I can't emphasize enough how valuable this webinar will be for anyone considering pursuing their certification. Join to learn more about the application process and requirements, the basics of the test itself, and connect with others in your shoes! #cfre #fundraising #afpmaryland #webinar #professionaldevelopment

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In our latest installment of the Ask Deb series, we tackle a common challenge: balancing immediate fundraising goals with long-term strategies. Understanding donor lifetime value (LTV) is crucial for making informed decisions that will positively inform strategy and build a loyal donor base. ✨ Learn how donor LTV can guide your acquisition strategies. ✨ Explore benchmarking metrics that reveal trends, particularly the benefits of sustainers. ✨ Discover how to enhance your fundraising campaigns with strategic insights. If you’re a CDP Insights user, you can easily access your lifetime value metrics! Learn more by reading the full article here: 🔗 https://lnkd.in/e7gHQ2cD #Fundraising #LifetimeValue #PublicMedia

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Nonprofits face unique challenges in securing the funding they need to support their missions and serve their communities. Fundraising is critical for advancing your mission and maximizing your impact. Discover strategies to tackle common fundraising obstacles like: 🔹 Limited Resources 🔹 Lacking Donor Engagement 🔹 Evaluating Program Effectiveness 🔹 Executing a Strategic Plan 🔹 And more! Read Handbook Now: https://hubs.la/Q02GPtYX0

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I appreciate the creativity of the Hartford Foundation for Public Giving as the sector continues to rethink capacity building. Some years ago, while planning a conference for the Alliance for Nonprofit Management, I had the opportunity to connect with the Hartford Foundation and I found their commitment to capacity building impressive. As I've written about several times in the past five years or so, including a #trends2023 article I wrote with Trish Abalo, capacity building is a process...a long one at that! Too often we confuse capacity building with technical assistance. They are not the same thing! Technical assistance is focused on solving a problem or learning a new skill. Yes, it's necessary for funders to support technical assistance (TA) needs of their grantee partners, AND it's important to go beyond TA. Technical assistance is part of capacity building, the two must go hand-in-hand. This is what Hartford's Social Enterprise Accelerator program does. The foundation invested in organizations learning new skills for building fee-based revenue (TA), and the 30-month program (yes, two and a half years!) guides organization through business planning, implementation, and first year growth. The resources are available for success! As we consider the example of Hartford, and others, there are some key lessons for us to rethink capacity building... 💡 Long-term investments are crucial 💡 Centering racial equity is a must 💡 Unrestricted, multi-year grants ARE capacity building 💡 Asset-based approaches are more effective 💡 Culture matters (a LOT!) 💡 Systems thinking is critical (and yes, it's connected to racial equity!) 💡 Centering care and rest builds capacity for the long-term 💡 Unrestricted, multi-year grants are capacity building (in case you didn't hear it in the back!) What else is needed for effective capacity building? Would love to hear your ideas in the comments! #capacitybuilding #nonprofitleadership #equitymatters

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Everyone wants to be on a winning team—and the team effort of Giving Day, where donors contribute to a collective impact beyond a single gift, is no exception! This one day can generate a lot of excitement around your organization, and provide momentum for successful fundraising now, and in the future. So, we’ve put together a winning game plan to ensure you are prepared to harness that passion and spirit all day long. ✅ Partner early, and often, with your team. Planning should start 4-6 months in advance. You will want to involve key partners in your organization, including donor relations, annual giving, gift processing, records/data, and for education institutions, alumni engagement. Consider having several planning meetings and even a mock Giving Day so everyone feels confident in their roles. ✅ Pre-build and draft as many communication and recognition materials as possible before the actual day. This should include social media posts, video content, day-of video scripts, email gift confirmations, post-giving day updates, various donor touches, and acknowledgment templates. Utilize these communications to bring your Giving Day to life with spirited videos and photos. Messages and imagery of the home team (your organization) and your beneficiaries allows donors to feel connected. ✅ Solicit your board members and major gift donors for challenge gifts. Challenge Gifts generate competition between donors at all levels, and are a wonderful way to engage some of your top donors and volunteers. Make sure you appropriately plan for custom stewardship for these donors throughout the process, including keeping them informed with the progress of their challenge throughout the actual day. ✅ Think about opportunities for participation beyond the gift. Create buzz by inviting people to engage with your organization as Giving Day ambassadors. These team players can extend your reach and generate additional enthusiasm around the day, even for those who cannot give monetarily. Consider creating a volunteer toolkit with tips, social media posts, templates, and GIFs they can leverage with their personal networks via social media, email, and text messages throughout the day. ✅ Strategically plan for priority donor segments. Donors feel more connected to your organization when they are seen and heard. Determine the most important behavior-based donor segments to prioritize and personalize to achieve your Giving Day goals. Consider variable communication for the following groups: First-time donors Donors who made their first gift on Giving Day last year Faculty and/or staff donors Student donors Milestone donors VIP donors Would you like some extra help with the Xs and Os pulling all of this together? Check out our Giving Day Stewardship in a Box. This great tool provides you with a playbook, complete with sample text and suggested timelines, for connecting Giving Day donors with their generosity. https://lnkd.in/emsRtEeM

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How loyal are your nonprofit donors? 🤔👀 The answer is in five core indicators that tell you whether your donor file is in top shape or could use some extra care. Read the vital metrics for assessing the health of your fundraising program: https://brnw.ch/21wMEly

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Maximize your fundraising with proven strategies from the Gravyty Donor Engagement Benchmark Report. Did you know that in 2024, fundraisers will invest in ‘improving donor engagement’ and ‘enhancing pipeline development and qualification’ to achieve goals? ADage is here to help your community understand what works in donor retention and engagement to fuel your nonprofit's mission. #EngageToInspire #NonprofitSuccess

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Allocate a portion of each board meeting specifically to discuss fundraising strategies and updates. This keeps fundraising a continual focus and allows for regular monitoring of progress against goals. It also provides a forum for board members to share ideas, address challenges, and refine approaches. Including fundraising as a standing agenda item ensures it remains a priority and not an afterthought. This practice helps sustain momentum and fosters a collaborative approach to meeting fundraising targets. This tip comes from this month’s FREE webinar 💻 , “How to Get Your Board to Fundraise.” You can register for FREE via the link in my bio. 🆓 #fundraising #nonprofits

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