Julia Golub

Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

1

More on our merger! MindgruveMacarta

14

New Insights on Gen Alpha to help brands prepare.

2

Brands that lead with Consumers win! For years, we've heard that building strong brands means understanding the hearts and minds of consumers. In today's world, the power of emotions and how consumers perceive the brands that shape their lives are becoming even clearer today. How is your brand showing up in people's lives? Join us at TMRE, where one of the industry's leading experts Jennifer Adams will share her insights on how to uncover the emotions that truly resonate and drive success for brands #branding #facetofacemrx #insights #mrx #consumerinsights #qualitative

9

I love the concept of Multicultural Marketing IQ—it’s a powerful reminder of the importance of truly understanding the audiences we aim to reach. 💡✨ As Forbes highlights, CMOs and marketing leaders need to step beyond the boardroom and immerse themselves in the communities they serve. Attending local events and experiencing cultural nuances firsthand offers valuable insights that data alone can’t provide. 🌟 Shoutout to Daneyni Sanguinetti-Ureña for driving inclusive strategies and elevating the conversation around multicultural marketing! 🙌 📖 Read more: https://lnkd.in/esvXhqxz #MulticulturalMarketing #InclusiveStrategy #MarketingLeadership #CulturalInsights

10

Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

6

Want to turn your customer data into a superpower? Unlock hyper-personalized content and spot new trends with LiveRamp's First-Party Data Playbook. See how brands like Eli Lilly and Company and Delta Air Lines are transforming their marketing game!

2

Exciting News: Nielsen and TikTok team up to enhance cross-media measurement! Compare TikTok's unique contribution to your campaign's reach with Nielsen ONE. Ready to elevate your campaign insights? Reach out via DM and read more about the integration here: https://bit.ly/4fbWkVG #nielsen #TV #streaming #socialmedia #crossplatform #advertising #marketing

5

1 Comment

Are you ready for today's signal-less digital landscape? Download the “Advertiser Action Plan: How to Navigate the Post-Cookie Era” eBook to: ✅ Understand how cookie deprecation will transform digital advertising ✅ Learn how to adapt your advertising strategies to build customer trust and loyalty ✅ Find out key steps to ease your transition to a cookieless world Grab your copy now: https://lnkd.in/gTfF7un8

1

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

2

Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

6

CMO’s, ask your chief media officer or head of global media if your agency takes a principal role in any of the media that is purchased on your behalf and if so, what percentage of your total media investments it represents. If they don’t readily know the answers to these questions you need to initiate an audit process. As my first boss in media taught me MANY years ago: “Don’t expect what you don’t inspect!” “Client-side members bear some of that responsibility because they keep squeezing compensation. They ask for extended payment terms. And they ask their agencies to buy cheaper. That trifecta of factors has contributed to the rise in principal media.” Bill Duggan, group executive vice president at the Association of National Advertisers And, to be clear, there are certain use cases where agency as principal makes sense, particularly for smaller advertisers who need to achieve their growth goals within a constrained budget. I personally don’t think agency as principal is appropriate for marketers who invest $100MM and up in advertising, however. #transparency #accountability #fiduciary Patience Haggin The Wall Street Journal

68

6 Comments

Much like the seltzer craze - maybe the big beverage companies should jump on and ride the wave? From NA to nootropics, and cbd to just some plain ol' mocktails (Have you tried them?!?! You might be surprised!) What would a more sober America look like? Combining the supplement market, health & beauty, and drink market.....sounds like a $$ maker!! #healthieramerica #healthierworld #mocktails #NonAlcoholicBeveragesAdSpend #GuidelineData

10

2 Comments

Thrilled to have represented Vintage Faire Mall in a live segment on Good Day Sacramento in my prior role as a Senior Manager of Marketing. Now, as a brand strategist, I have the opportunity to discuss the powerful synergy between marketing and live TV with my clients.🚀 In today's fast-paced digital world, where personalized connections are key, leveraging live TV presents an incredible opportunity to engage with your target audience both dynamically and authentically. 💼 Live television amplifies brand visibility, fosters trust, and drives meaningful interactions with viewers through a more personal connection. In this case, with the host and I as their guide, I was able to provide an experience we were offering for a holiday activation. 📈 Here are a few key takeaways: 1️⃣ Real-Time Engagement: Live TV allows for instant interaction with the audience, fostering genuine connections and feedback. 2️⃣ Authenticity: Nothing beats the authenticity of live content. It humanizes brands, making them more relatable and trustworthy. 3️⃣ Targeted Reach: By strategically aligning marketing messages with live programming, we can reach our target audience at the right time and in the right context. 4️⃣ Memorable Impact: Live TV leaves a lasting impression. It's an opportunity to tell compelling stories and leave your audience wanting more. Not to mention, provide shareable content to the platforms that you control. 5️⃣ Call To Action: Provide an actionable next step for your potential customer. For instance, "Make Your Reservation" and pre-plan your visit. Let's continue to push boundaries and redefine the future of marketing together! 💪 #Marketing #LiveTV #Innovation #brandstrategist #adagency

9

Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/gWJSi8ks

6

I thought this ADWEEK article on the "fractional approach" for agencies was very interesting and hit on so many pain points (for both agencies and clients). The PR/communications landscape has changed so drastically in the last 20 years including more agencies and lower budgets all around. There is so much value in building strong, ongoing relationships with agency partners who understand your business and utilizing a fractional approach is one way to get that. Worth a read!

12

1 Comment

With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

3

1 Comment

Balancing scale, data, reach and measurement are key to combat fragmentation. Michael Kuntz and Jackie L. Perez provide insights in this episode with FreeWheel: https://lnkd.in/e-FcHmKj

1