Jon Blumenfeld

Bad #marketingops: - Undocumented processes  - Too many tools - Constant fire drills  - CMS and systems littered with hacks and work arounds - Limited resources supporting GTM motions Bada$$ #marketingops: - Clear definitions and process documentation - Lean, purposeful #martech stack  - Prioritized, quarterbacked project management - Right mix of internal/external expertise #opsenabledgrowth #demandgen #revops

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Don't miss out on the insights from our next gen GTM workshop with Reltio! Learn how they achieved remarkable results in just 60 days – a 20% increase in sales pipeline and 24% boost in pipeline velocity: https://okt.to/Gnia3L

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Curious about the buzz around #GenerativeAI? Find out how Conga experts are putting it into practice to enhance revenue generation. Gain insights into key use cases, implementation strategies, and more in their insightful blog post: https://okt.to/6xkiZf #AI #RevenueGeneration

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#MROI conversations never seem to end, especially when you've got a powerful tool like Adobe Marketo in place. Nathan Horan will be sharing his tips today on how to get successful #attribution and #marketingroi metrics from #MarketoEngage. Watch LIVE (or On Demand): https://okt.to/FDLsKm

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Marketers, ready to enhance your #LeadScoring strategy? Our latest guide is packed with insights to help you get the most out of #MarketoEngage. In our handbook, A definitive guide to lead scoring in Marketo, we cover everything you need to know about lead scoring in #Marketo. From the most effective ways to set up your model, to top tips to make it work as effectively as possible. What’s inside? 🎯Do you really need a lead scoring model? 🎯Lead scoring: the process 🎯Three ways to set up lead scoring in Marketo 🎯Top lead scoring considerations 🎯Use lead scoring to drive further action https://okt.to/pGbRWo

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Tired of buyer’s remorse in your Martech investments? Our latest ebook, Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse, is here to help. Discover practical tips to make smarter decisions, avoid common pitfalls and ensure your Martech stack delivers real value. 📥 Download Cella's ebook today to get started! bit.ly/3ZIzUa5

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🚨 TODAY‼️ Using Webhooks to Transfer Data: Increase Agility in Your Marketo Instance https://lnkd.in/d_wuG5wA Join Darshil Shah, John Grundy and me for the Marketo Deep Dive webinar TODAY and learn how to leverage webhooks to streamline data transfer within your Marketo instance. Don't miss this opportunity to: - Gain valuable insights on what webhooks are and how they work - Discover examples of how they can be powerful tools within your Marketo instance. - Ask your questions and get expert advice during the live Q&A. This session is perfect for you if: You're looking to optimize data flow within your marketing automation processes. You want to explore alternatives to traditional APIs for Marketo integrations.

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I wrote this some time ago, but the topic came up again today. It's still (and may always be) a hot button issue because the pay-to-play mindset a) devalues analyst relations as a field and b) isn't entirely inaccurate if you also spend time and energy to properly use the access that money CAN buy. If the phrase comes up in an analyst relations context, instead of reacting like someone is taking your kid's lunch money or nodding along because you don't have the energy to argue, tell them what money can buy in analyst relations: access to the analysts covering your market, redistribution of reports that support your message, and promotion of like-minded analysts that lend their credibility to yours. Money is powerful, but what most companies are willing to pay is not enough for credible research firms to kill their business model.

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There is no hiding the fact I hate #LeadScoring, it's been for too long the silver bullet of sales and marketing alignment, and I'm yet to hear a single #Marketo customer say: It's working and adding value. For me it only works if you have 1000s of leads ingressing per week and 10 sales people. But even then... I would still argue sales have time... 1000 leads / 10 reps = 100 leads 100 leads * 0.4 acceptance rate = 40 accepted leads (40% acceptance) 40 leads * 0.5h desk research = 20 hours per week Watch some more of my views on best practice Lead Scoring, and some other tips on better sales qualification here: https://okt.to/HjsFpt

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I am asked constantly about 'silver bullet' tactics or how can I improve my campaign performance. Brian Schmid outlines how to do that. The secret: basic marketing well done. See his post to learn how you can achieve the same stellar results.

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Looking to double your Adobe Marketo output? In our upcoming webinar, discover how HashiCorp doubled their output and reduced campaign SLAs by 50%. Marketing experts Danielle Hollywood, Senior Marketing Operations Manager at HashiCorp, and David Desrosiers, SVP of Marketing Technology at MERGE, will share strategies to boost campaign volume, velocity, and output while maintaining standard SLAs and optimizing team collaboration. Here's the link to register! https://okt.to/7c1Z4w #marketingops #marketingautomation #adobemarketo

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I've been wanting to bring Tealium to our webinars for a while now & delighted we have such an experienced specialist like Steve Overton join our panel! Only 2 weeks to go! Thank you, to those of you, who have shared your questions already - please keep them coming - it's going to be a great webinar! #cdp #martech #customerdataplatform #customerdata #data #realtimedata #realtimemarketing #realtime #personalization #digitalmarketing #firstpartydata #cmo #cdo #1stpartydata #vendorselection #datastrategy #rfp #segmentation #crm #crmstrategy #crmsoftware #cto

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At the enterprise level, ensuring your SEO efforts align with your broader marketing initiatives requires consistent, clear communication where every team member understands their role in the strategy’s success. 

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Today's ForgeX Account-Based Innovation Tour was full of #ABM insights and networking for #b2bmarketing leaders. ✨ Highlights... ✨ ➡️ The State of Account-Based GTM Davis Potter Matt Steffen shared insights around the current climate of Account-Based GTM from ForgeX research and benchmarking. Love the new ABM deployment models; Enterprise and Growth! ➡️ Peer Insights - The Secrets Behind Leading ABM Programs Jessie Wu Tom Keefe Jessica Kao Allison Asplund shared incredible takeaways for driving internal buy-in of your ABM strategy, fragmented GTM silos won't work to grow revenue, best practices to navigate difficult stakeholders, "paint the art of what's possible" to drive change, and the golden metric is "revenue efficiency". ➡️ Highlights & Hurdles Jessie Wu Thank you for orchestrating our group discussion to dive into our top account-based #GTM challenges, what a great #b2b #marketing therapy session! ➡️ Overcoming Account-Based GTM’s Challenges Ashton Wright Désirée Daniels, MBA Akriti Gupta Mitch Speers Hosted an honest conversation that will help drive GTM ABM alignment and scale. My biggest takeaway as a nimble marketing team is to remember that "Enterprise ABM is a luxury." Thank you ForgeX team for the amazing day and Autodesk for hosting the event. #accountbasedmarketing #marketingstrategy #b2bmarketingstrategy #revenuemarketers #b2bmarketers

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Are you making Martech decisions? If so, don’t miss out on Cella's latest ebook, "Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse." Packed with actionable insights, this guide will help you sidestep common pitfalls and ensure your Martech investments deliver real value. https://bit.ly/4dNKQrh #Martech #Ebook #Cella #RandstadDigital

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One of my top articles on the *new* Audiencers' Collections shares benchmarks and best practices for unsubscription journeys Some of the key points to takeaway: > Don't hide the “Cancel” button – the publishers benchmarked here all included this button in the subscriber account page, often in a “Manage subscription” tab > Make use of this moment to provide alternative options to cancelling, such as changing to a different subscription offer or pausing for a month > Encourage your reader to reconsider and question whether they want to lose out on these benefits. This can be within the on-site journey but also in the grace period > Confirm cancellation on- and off-site, still allowing readers to reactivate their subscription in a few clicks if they change their mind > Importantly, create a dedicated paywall / acquisition strategy for ex-subscribers A must-read on The Audiencers: https://lnkd.in/e5bPdvjT

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Optimize and Tell Your Technology Story: Crafting a narrative around your MarTech stack isn't just a safeguard against budget cuts; it's a strategic move. By optimizing and effectively communicating, you set the stage for future stability and success. 💪 Challenge the Status Quo. Embrace Change. #MasterYourMarTech #MarketingStrategy #BusinessGrowth #TechOptimization

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Merkle leverages Snowflake for privacy and impactful marketing. Watch the video with experts John Gajewski and Morten Lileng to learn how: https://bit.ly/3Vnjely

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