John Hellerman
Washington, District of Columbia, United States
4K followers
500+ connections
About
Follow me at @jhellerman
"John Hellerman has carved a niche for himself as a…
Articles by John
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Nadia de la Houssaye, a partner and co-leader of the Healthcare Industry Team in the New Orleans office, was elected as a Fellow of the Foundation of…
Nadia de la Houssaye, a partner and co-leader of the Healthcare Industry Team in the New Orleans office, was elected as a Fellow of the Foundation of…
Liked by John Hellerman
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This year, Poston Communications celebrates its 20th anniversary as a communications, content, public relations and crisis agency. We would not be…
This year, Poston Communications celebrates its 20th anniversary as a communications, content, public relations and crisis agency. We would not be…
Liked by John Hellerman
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My son's involvement in hockey has been a game-changer for me in more ways than one. As another season is starting (yes hockey in August) I never…
My son's involvement in hockey has been a game-changer for me in more ways than one. As another season is starting (yes hockey in August) I never…
Liked by John Hellerman
Experience
Education
Publications
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Why Ashley Madison will no longer arouse customers
PR Week
John Hellerman comments on the Ashley Madison data breach, which threatened to expose the identities of the 37 million members who utilize this online dating service to cheat on their spouses. His comments can be found in this PRWeek article by Diana Bradley.
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Communicating Effectively To Both Genders
Marketing the Law Firm
What you say isn’t as important as what is heard.
Let us explain what we mean by way of example. The partners of a real estate boutique, nearly evenly split with 16 women and 14 men, gather for an urgent meeting called by their chairman, a respected men- tor to many of them and a pillar of the commercial real estate community. Suffice it to say, after a storied career, he knows how to close a deal. But today he’s haggard after a week of plane rides. He stands at the head of the…What you say isn’t as important as what is heard.
Let us explain what we mean by way of example. The partners of a real estate boutique, nearly evenly split with 16 women and 14 men, gather for an urgent meeting called by their chairman, a respected men- tor to many of them and a pillar of the commercial real estate community. Suffice it to say, after a storied career, he knows how to close a deal. But today he’s haggard after a week of plane rides. He stands at the head of the conference table and proceeds to explain the details of a proposed merger with a competing firm. He’s done this before over the years and, perhaps feeling somewhat entitled, he keeps his case for the merger short, laying out only the bare facts that support the union, focusing on the large salary increases the partners could expect to receive. When he’s done, he gruffly brushes off a few cursory questions and calls for an immediate vote.
He loses. And you might be able to guess why.Other authors -
A Marketing Guide for Associates at Quinn Emanuel (and all other firms)
One of the hottest topics at the legal water cooler this week was the news that litigation powerhouse Quinn Emanuel has decided to make associate bonuses for 2015 conditional on associates completing a “marketing project”...So for associates at Quinn Emanuel, or any other firm, who are looking for marketing projects to undertake in the coming year, we offer the following ideas.
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The Unspoken Key to Thought Leadership: Curating Other People's Content
Bloomberg BNA Big Law Business
If you are working hard to credential your expertise and become a thought leader in your practice area and the industries you serve, you aren’t alone—and that is a problem.
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Social Media Marketing Summit for Law Firms
Business Development Institute
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The Virtuous Cycle of Lateral Promotion
LMA Capital Ideas Newsletter
It’s ba-ack! After years in recession-inspired doldrums, the market for laterals has been gaining consistent steam in recent years. According to projections by Lateral Link, the first quarter of 2015 could see as many as 700 lateral moves, which would be the highest total in a single quarter in more than seven years. Around that time—way back in early 2008—I wrote an article in LMA Strategies on the topic of laterals, and with lateral movement as brisk now as it was back then, it’s a perfect…
It’s ba-ack! After years in recession-inspired doldrums, the market for laterals has been gaining consistent steam in recent years. According to projections by Lateral Link, the first quarter of 2015 could see as many as 700 lateral moves, which would be the highest total in a single quarter in more than seven years. Around that time—way back in early 2008—I wrote an article in LMA Strategies on the topic of laterals, and with lateral movement as brisk now as it was back then, it’s a perfect opportunity to consider what we’ve learned in recent years.
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6 Questions Firms Should Ask All Lateral Hires
Law360
John Hellerman quoted in Kelly Knaub's Law360 article on lateral hires.
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Crisis Experts: Malaysia Airlines Had To Respond Where News Is Breaking - On Twitter
PRWeek
John Hellerman quoted in PRWeek's piece on the recent Malaysia Airline crisis.
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Law Firms Of The Future Will Be The Lawyers Of The Past
Law360
John Hellerman's take on law firms of the future, featured in Law360's "Expert Analysis."
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5 Mistakes Law Firms Make With Laterals
Law360's Erin Coe
John Hellerman gives advice on how to leverage your lateral hires in the Law360 article, "5 Mistakes Law Firms Make With Laterals" (pub. February 14, 2014).
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Shocked and Appalled: A History of Scandal
Backstory Radio
Comments on a review of scandals in American history, and the public response and the legacies they’ve left behind, with "American History Guys" Peter, Ed, and Brian.
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Coffee Talk: How to Advocate in the Public Sphere
New York Law Journal
John Hellerman is featured in the New York Law Journal. Read his article, "Coffee Talk: How to Advocate in the Public Sphere," in the attached or at this link.
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N.Y. Mayor Names Day After Pryor Cashman Law Firm
Reuters Legal, Casey Sullivan
Reuters Legal mentioned John Hellerman in an article entitled, "N.Y. mayor names day after Pryor Cashman law firm." Read the attached for more.
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The Secret Ingredient to Lateral Success
ALA Currents
Today's ALA Currents features an article by our very own John Hellerman entitled, "The Secret Ingredient to Lateral Success."
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Behind the Headlines with...John Hellerman
Gorkana
Today, Gorkana's morning newsletter features a Q&A with our very own John Hellerman.
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Secrets of the Masters: The Business Development Guide for Lawyers
David Freeman, David Freeman Consulting Group
John Hellerman contributes to Chapter 2, "Growing networks and staying memorable."
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Free Yourself From Chambers: Top Tips for Successful Submissions
Marketing the Law Firm
John Hellerman & Pippa Greze are featured in the June issue of Marketing the Law Firm, discussing top tips for Chambers submissions. Need help with your submission? Don't hesitate to call!
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5 Ways Law Firms Screw Up Their Blogs
Erin Coe of Law360
John Hellerman gives advice on how to "social" your blog in the Law360 article, "5 Ways Law Firms Screw Up Their Blogs" (pub. May 2013).
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Star Makers
The American Lawyer
John Hellerman gives advice on lateral recruiting in The American Lawyer's Letter to the Editor.
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Thought Leadership: A Game to Share With Your Friends
The New York Law Journal
The New York Law Journal features John Hellerman in "Thought Leadership: A Game to Share With Your Friends."
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HC Social Media Strategies in Bloomberg Law
Bloomberg Law
Viveka von Rosen (HBC’s Director of Social Media Training) and John Hellerman (HBC's Partner and Co-Founder) just wrote a piece for Bloomberg Law offering some concrete tools and strategies for professionals seeking to get active on social media. We know it can be daunting, but keeping these tips in mind will make your social media engagement much less time consuming and much more productive.
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Thomson Reuters Features John Hellerman on Law Firm Mergers
Thomson Reuters
The economy may still be struggling, but at least one index is on the rise: law firm mergers. Given today’s heightened merger activity, as well as the increase in mass lateral moves, it’s important that firms understand the unique communications challenges—and opportunities—that come with large-scale movement of talent. Fortunately, this is where John Hellerman steps in.
In a new Thomson Reuters article published, John provides detailed insight for law firms to follow in order to…The economy may still be struggling, but at least one index is on the rise: law firm mergers. Given today’s heightened merger activity, as well as the increase in mass lateral moves, it’s important that firms understand the unique communications challenges—and opportunities—that come with large-scale movement of talent. Fortunately, this is where John Hellerman steps in.
In a new Thomson Reuters article published, John provides detailed insight for law firms to follow in order to achieve merger success. John explains that mergers and large lateral moves provide firms with opportunities to strengthen their reputations. Seizing that opportunity, however, requires the execution of a strategic communications plan.
John’s article lays out a detailed blueprint for such communications plans. It has two phases – the initial announcement process and the long-term public relations plan – and requires a focus on both internal and external audiences for an effective transition to occur.
According to John, the primary focus of the first phase is to identify representative spokespeople and develop key message points for media outreach efforts. John emphasizes that internal communication is crucial during this initial announcement phase, as internal constituencies must buy in to any merger or lateral move before the announcement is publicized. During the second phase, the firm should identify key partners and practice areas to promote, and develop specific strategies for those groups to follow over the following six to nine months.
Mergers and large lateral moves are vitally important to firms’ future success, and present significant challenges in light of the multiple layers of communication involved. We recommend John’s article for any firms or lateral groups that want to make the most of their big moves. -
Networking on LinkedIn without Advertising or Marketing
WebmasterRadio.FM
Representing on LinkedIn without Advertising or Marketing as Mike and Lori speak with Viveka von Rosen and John Hellerman of Hellerman Baretz Communications, about how they help real estate professionals, finance professionals and others that have to be cautious on how they present themselves on LinkedIn.
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The Perpetual Forward Thinker
Gordon J. Bernhardt of Bernhardt Wealth Management
A feature written on John Hellerman, "The Perpetual Forward Thinker."
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Blogging for a City
Bloomberg Law Firm Management
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PR 2.0: Strategies for Business Development
John Hellerman's presentation from the 2010 AAM Summit in Washington, DC.
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Getting Serious About PR: Strategies for Business Development in a Down Economy
Presented by John Hellerman to the Legal Marketing Association Capital Chapter on January 15, 2009 in Washington, DC.
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Winning in the Court of Public Opinion
The Pennsylvania Lawyer Magazine
John Hellerman quoted in a piece by Steven A. Meyerowitz.
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Agency Executive of the Year
PR News All Star Issue
John Hellerman featured as the Agency Executive of the Year.
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Seven Tips for Getting More Bang for Your PR Buck
Strategies: The Journal of Legal Marketing
A piece wrriten by John Hellerman and Maggie Schmerin.
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Understanding Strategic Communications
Presented by John Hellerman at the Southeast Legal Marketing Association Conference on September 19, 2008 in New Orleans, LA.
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"Lateral" Should Mean Up, Not Sideways
Strategies: The Journal of Legal Marketing
John Hellerman's advice on how to rebrand new lateral partners to win clients, attract more talent and keep a seat at the executive table.
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Getting Blogs on Your Side
Strategies: The Journal of Legal Marketing by John Hellerman with Maggie Schmerin
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Law Firm Recruiting: Marketing Plans for Laterals
The National Law Journal
John Hellerman and Gary Klein's advice on how to attract lateral partners.
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You've Landed a New Lateral - Now What?
Presented by John Hellerman at Elevate08, the 22nd Annual Legal Marketing Association Conference on March 12th-15th in Los Angeles, CA.
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Attorney Branding
Presented by John Hellerman to the Philadelphia LMA on January 16, 2007 in Philadelphia, PA.
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Forget Your Firm; Market Your Partners!
Law Journal Newsletters
John Hellerman's advice on how to get the biggest return on investment from your marketing dollars. Market your products - your lawyers!
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Speak to be Heard: Getting Your Partners on the Speaking Circuit
Presented by John Hellerman to the Bay Area Legal Marketing Chapter on May 26, 2004.
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This summer has been transformative, both personally and professionally. After an inspiring trip to Portugal with three generations of my family, I…
This summer has been transformative, both personally and professionally. After an inspiring trip to Portugal with three generations of my family, I…
Liked by John Hellerman
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When it’s a quiet Friday in the office and you get to unpack a box that’s been under your desk for five years. The American Lawyer truly is the…
When it’s a quiet Friday in the office and you get to unpack a box that’s been under your desk for five years. The American Lawyer truly is the…
Liked by John Hellerman
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Oh, what a retreat! A standing ovation to Meg Victor and our entire events team, the rest of the Polsinelli professional staff that helped make this…
Oh, what a retreat! A standing ovation to Meg Victor and our entire events team, the rest of the Polsinelli professional staff that helped make this…
Liked by John Hellerman
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