About
I'm an award-winning CEO, President / COO, Board Advisor and successful Saas and digital…
Services
Experience
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JoeBurton.biz
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Education
Publications
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Resolving the Build Versus Buy Dilemma in Digital Health
I created this white paper as a contribution to the 2023 J.P. Morgan Healthcare Conference. This covers the most costly mistakes for large healthcare companies and a 10-step framework to help build vs. buy decisions.
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Creating Mindful Leaders: How to Power Down, Power Up, and Power Forward
Wiley
Unleash your inner mindful leader
Mindfulness, emotional intelligence and resilience are the “must have skills” for modern leaders—yet many professionals are too stressed to know where to start. Creating Mindful Leaders provides deep insights and easy practices based in neuroscience, brain training and positive psychology to help professionals thrive in the “age of disruption.”
Written by a global COO turned successful tech entrepreneur, the book provides a roadmap to greater…Unleash your inner mindful leader
Mindfulness, emotional intelligence and resilience are the “must have skills” for modern leaders—yet many professionals are too stressed to know where to start. Creating Mindful Leaders provides deep insights and easy practices based in neuroscience, brain training and positive psychology to help professionals thrive in the “age of disruption.”
Written by a global COO turned successful tech entrepreneur, the book provides a roadmap to greater health, happiness and performance. It speaks to every professional wanting to reduce stress, achieve greater success and enjoy life more.
- Offers immediately actionable techniques for professionals at all skill levels
- Provides relatable, real-world advice
- Helps build resilience while changing your relationship to stress
- Shares a roadmap for sustainable performance in the face of ongoing change
Creating Mindful Leaders provides an informed, humorous and expert peak into the sources of stress caused by the modern pace of living and offers practical, actionable tools and techniques as the antidote to manage stress, increase resilience, and improve your wellbeing, performance, relationships, sleep and physical health. -
The Crucible's Gift (with a foreword by Joe Burton)
What is your defining moment? How did you construct meaning from adversity? Were you able take the positives to springboard your life or let the negatives hold you back? These are life’s moments of truth when a fork in your path is in front of you. Take the one fork, and you start down a path of potential self-destruction, self-sabotage and self-loathing. Take the other fork, and you start down a path of self-awareness, self-compassion, and self-determination. In this blog I discuss the three…
What is your defining moment? How did you construct meaning from adversity? Were you able take the positives to springboard your life or let the negatives hold you back? These are life’s moments of truth when a fork in your path is in front of you. Take the one fork, and you start down a path of potential self-destruction, self-sabotage and self-loathing. Take the other fork, and you start down a path of self-awareness, self-compassion, and self-determination. In this blog I discuss the three main types of a crucible.
To exploring the concept of the crucible, let’s turn first to the work of Dr. Warren Bennis, author of the highly acclaimed On Becoming a Leader. In the book, Bennis describes a crucible as a discernible experience in which individuals move through one or more events which develop and/or evolve the individual’s sense of identity. Or, as I like to say, your world got rocked, and you took a moment to take stock of your life, resulting in a fundamental shift in your core identity.
In my forthcoming book, The Crucible’s Gift, I propose that crucibles fall into three buckets.Other authorsSee publication -
The Value of the Power Middle in Social Marketing
SocialChorus White Paper
This white paper provides an in-depth look at Power Middle social publishers and the engagement rates they can generate compared to paid advertising and Facebook pages. My research is based on our 2012 performance database.
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Understanding the Economics of Digital Compared to Traditional Advertising and Media Services
American Association of Advertising Agencies
This white paper provided an in-depth look at digital advertising and media services as compared to traditional.
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