Jim Casella

Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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Leveraging its always-on social listening market intelligence platform, Endeavor Business Intelligence recently released a Topic Scorecard capturing perceptions of the BEAD high-speed internet program. The big takeaway: There’s still a lot of room to shape opinions and stake leadership claims. And potential bonus opportunities appear to be out there once more money starts to move. Hope you’ll take a look below. #internet #infrastructure #BEAD #highspeedinternet

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In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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Mapping out your 2025 conference schedule? This is the time of year for many to start thinking about the spring conference calendar. Check out Prosek's primer on leveraging digital and networking strategies to maximize your engagements: https://lnkd.in/eS6dKigs

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As eloquently put by Eleanor Hawkins in Axios Communicators, there's a recalibration happening as executives navigate how and when to address socio-political issues in the era of Trump 2.0. For corporate communicators, decisions about if, and how, to respond are going to be taking up a lot more of our time over the next four years, if past experience is any indication. Check out the full article at https://lnkd.in/eZCnfVNQ

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Are your PR metrics giving you a false sense of success? 🤔 Millions of impressions, endless mentions, and sky-high AVE... but what’s the real impact? As we wrap up AMEC Measurement and Evaluation Global Measurement Month, it’s the perfect time to rethink outdated metrics and focus on what truly matters in modern PR. I explored together with my colleague Syanditya Utama why traditional measurements like AVE might be holding us back and learn how to track metrics that drive meaningful engagement, shift perceptions, and deliver real business outcomes. 🔗 Read the full article: https://lnkd.in/gzRCyZwm #amecmm #measurement #pr #communication #measurewhatmatters

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Join us for our exclusive webinar, "Press Release Masterclass: Optimizing Financial Services Releases," on May 29! 🚀 Learn how to make your financial news stand out, craft engaging releases and promote creative content for your brand. Elevate your communication game with practical tips and techniques in just 30 minutes. Don't miss this chance to gain a competitive edge in the industry! 💡📈 Sign up now to secure your spot! #FinancialServices #Masterclass #PressReleaseSuccess

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The RFP process is a critical component of PR procurement, but you must execute it thoughtfully to ensure the best outcomes. I encourage you to collaborate closely with your #PR partners to refine your RFP process. By focusing on clear communication, balanced evaluation and a spirit of collaboration, you can transform the #RFP process into a powerful tool for driving success.

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Asia Pacific is often seen as a single entity, yet it’s incredibly diverse—especially in terms of communication measurement maturity. While Indonesia and Australia may have different levels of adoption in measuring communication outcome and impact, we face common challenges in scaling up and advancing our measurement to the next level, both internally within organizations and externally with our stakeholders. I am delighted to share our experiences and insights from Maverick Indonesia on building best practices over the years with the Medianet team in Sydney last week. AMEC Measurement and Evaluation #measurementbestpractice #communicationimpact #PRmeasurement #communicationmeasurement #knowledgeshare

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The main expectation for comms and marketing leaders in 2025 is that they master the art of doing more with less as they work at connecting with consumers, a new SourceCode Communications study says https://odwpr.us/4eyO01K

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This article from Columbia Journalism Review is fascinating, and an argument for the importance of a reputation management communication plan. There are volumes authored by PR pros advising against ignoring reporters inquiries, yet this article documents how frequently it happens. Throughout my career, I can count on one hand the number of times I have made a calculated decision not to respond to a media request, and 99.9% of the time it was after multiple engagements with a reporter who repeatedly misrepresented or distorted information (even if not intentionally). I suspect, more often than not, reporters get ghosted because the brand is caught off guard. They haven't planned how they will respond in a reputation crisis. Or haven't socialized the planned response with stakeholders. If the PR team is haggling with executives and lawyers on what to say or how to say it when the reporters' questions start rolling in, the opportunity to frame the narrative is quickly lost. Thanks for sharing the article Jennifer Johnson Avril! https://lnkd.in/gYmTA9CW

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Rethinking the RFP Process for PR Procurement In the world of public relations, the Request for Proposal (RFP) process is meant to foster fairness and transparency. However, many RFPs end up hindering creativity and collaboration. Read my full article here: https://lnkd.in/gh6E-qUz #PR #Procurement #RFP #PublicRelations #Collaboration #Innovation

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Integrating AI-driven tools requires publishers to navigate privacy laws, intellectual property issues, and bias prevention strategies. “Publishers should start by examining state AI laws in the U.S.—particularly in Colorado, Utah, and California—to see if these laws apply to them directly,” advises Myriah Jaworski Esq., CIPP/E, CIPP/US, a Data Privacy attorney at Clark Hill Law. https://lnkd.in/getBQknB For instance, California’s Privacy Protection Agency is developing rules focused on automated decision-making tools, including AI for ad targeting, which will directly impact publishers. These regulations may require publishers to offer consumer disclosures about how AI tools are used and may even involve transparency measures like AI watermarking or access to AI detection tools. To address AI-related bias, publishers must regularly test and monitor algorithms to prevent discriminatory outcomes. “Businesses should consider conducting bias assessments for their AI tools, similar to processes outlined by New York Local Law 144,” Jaworski notes. This involves assessing for fairness pre-deployment, annually, or whenever publishers make major modifications to ensure compliance and maintain ethical standards. Transparency and accountability are essential. Jaworski explains, “Clear disclosures, whether standalone or embedded in privacy policies, are key.” IP considerations are also crucial, especially in AI-generated content. For copyright protection, publishers must ensure substantial human involvement in AI-assisted creations. “IP standards are still being clarified, but publishers should work closely with counsel to navigate these emerging issues,” she emphasizes. Incorporating AI technologies allows publishers to engage audiences in new ways, streamline ad operations, and develop tailored content. As they maneuver complex regulatory and ethical considerations, publishers are finding the balance between AI-driven efficiencies and the creativity and depth that define quality journalism. Through strategic partnerships, robust AI tools, and adherence to privacy and bias regulations, publishers are enhancing audience experiences and setting new standards for responsible AI use in media.

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CEOs may not pen media responses themselves, which is understandable as they have time constraints. When left to the corp comm or PR team, and there is someone lazy out there (which is the case rarely), generic and AI-generated responses can be a turnoff to journalists. It's important for PR agencies and corp comm teams to ensure that responses are not AI-generated. A little extra effort goes a long way in building credibility. #PRtips #mediarelations #corporatecommunications Btw, I asked LinkedIn to rewrite my post with AI. It made it shorter and added a few hashtags. I made a few changes though :P

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A useful handbook for quick reference and a reminder to all journalists covering the #US elections to ensure information integrity. This is worth a look. As in absorb this before #election day #journalists #newsroom #misinformation #disinformation https://lnkd.in/g4heDxVP

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Case studies, white papers, research reports, Webinars, and blogs are often banished to a lonely page on the corporate Web site. They wallow in a forgotten existence, no longer delivering value to the company. But, it doesn't have to be that way. How content syndication allows #marketers to elevate the impact and ROI of assets already in the portfolio. https://lnkd.in/eR_TB6sd #ContentMarketing #ContentSyndication #B2BMarketing #PublicSectorMarketing  

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