Jeremy Utley

Jeremy Utley Jeremy Utley is an influencer

Stanford Adjunct Professor | Keynote Speaker | Co-Host of "Beyond the Prompt" a Top 1% Podcast | Co-Author of "Ideaflow: The Only Business Metric That Matters" | Venture Investor

San Francisco Bay Area
15K followers 500+ connections

About

Jeremy Utley is one of the world's leading experts in innovation. He's a General Partner at freespin capital and co-author of "Ideaflow: The Only Business Metric That Matters," which Thinkers50 awarded a top honor for innovation.

For over 12 years, he served as the Director of Executive Education at Stanford's renowned Hasso Plattner Institute of Design (aka "the d.school"), where his courses were experienced by nearly a million students of innovation worldwide. He advises corporate leaders on how to imbed the methods and mindsets of design thinking into their organizations, and works with professionals to cultivate a robust personal creative practice.

As host of "Paint & Pipette: The Art & Science of Innovation" (formerly co-host of "Stanford's Masters of Creativity"), Jeremy shines the spotlight on exemplars of creative practice across disciplinary boundaries, from founders and entrepreneurs like Ed Catmull (Pixar), Uri Levine (Waze), Randy Hetrick (TRX) to authors like Kim Scott (Radical Candor), Seth Godin (Song of Signficance), Daniel Pink (Drive, To Sell Is Human) to corporate innovation leaders like Astro Teller (Google X), Ron Johnson (Apple) to academic gurus like Amy Edmondson and Linda Hill (Harvard Business School).

A self-proclaimed “recovering MBA, spreadsheet junkie, and management consultant,” he now studies innovation in large enterprises and startups. He advises CEOs and senior leadership teams in the United States, Europe, and Asia on growth and innovation strategy, and has led scores of capacity-building initiatives worldwide.

He's a prolific blogger and podcaster, and is co-author (alongside Perry Klebahn) of “Ideaflow: The Only Business Metric That Matters,” published by Penguin Portfolio Oct 25th, 2022, which was named a Top 10 Innovation Work by Thinkers50 in 2023.

Activity

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Experience

  • Beyond the Prompt AI Graphic

    Co Host

    Beyond the Prompt AI

    - Present 1 year 2 months

    SF / Copenhagen

    Co-host of Beyond the Prompt, a podcast exploring the business value of Generative AI with leading experts. Bi-weekly podcast featuring in-depth interviews with technologists, thought leaders, and business executives to discuss practical applications.

  • freespin capital Graphic

    General Partner

    freespin capital

    - Present 2 years

    Mountain View, California, United States

    At freespin capital, we partner with entrepreneurs to build SaaSback startups. With the SaasBack model, entrepreneurs acquire IP developed by a big company to solve an internal need, license it back to them as customer zero of a new startup, and build from there

  • Hasso Plattner Institute of Design at Stanford ( d.school )

    Hasso Plattner Institute of Design at Stanford ( d.school )

    14 years 5 months

    • Hasso Plattner Institute of Design at Stanford ( d.school ) Graphic

      Adjunct Professor

      Hasso Plattner Institute of Design at Stanford ( d.school )

      - Present 2 years

    • Hasso Plattner Institute of Design at Stanford Graphic

      Director of Executive Education

      Hasso Plattner Institute of Design at Stanford

      - 12 years 7 months

      Responsible for strategic direction of primary revenue engine; Managed, coached, and taught design thinking programs at Stanford, as well as in Asia, Europe, South America; Advised Innovation strategies of multinational organizations in Finance, Hospitality, Healthcare, Technology, and Consumer Product industries; Responsible for curriculum design, partner development, and teaching of "d.leadership," a graduate course which teaches Stanford students how to lead design teams in an organizational…

      Responsible for strategic direction of primary revenue engine; Managed, coached, and taught design thinking programs at Stanford, as well as in Asia, Europe, South America; Advised Innovation strategies of multinational organizations in Finance, Hospitality, Healthcare, Technology, and Consumer Product industries; Responsible for curriculum design, partner development, and teaching of "d.leadership," a graduate course which teaches Stanford students how to lead design teams in an organizational context; Launched the "Virtual Crash Course in Design Thinking," the d.school's first distance learning experience

  • Penguin Publishing Group Graphic

    Author

    Penguin Publishing Group

    - Present 4 years 2 months

  • Design Fellow

    Hasso Plattner Institute of Design at Stanford

    - 1 year 1 month

    Taught d.school's flagship course, Design Thinking Bootcamp

  • D.light Design -- Executive Headquarters in India Graphic

    Strategic Business Development

    D.light Design -- Executive Headquarters in India

    - 4 months

    Reported directly to CEO, Drafted Series A pitch deck, Partner development across 3 continents, HR / culture codification and development

  • The Boston Consulting Group Graphic

    Associate

    The Boston Consulting Group

    - 1 year 10 months

    Market analysis, in-context ethnographic research, branding strategy, turnaround strategy

Education

Skills

Publications

  • Five Ways to Boost Creativity on Your Team

    Harvard Business Review

    Creativity is vital for innovation, but many organizational leaders don’t know how to tap it among their employees. Instead, they shower them with meetings and whiteboard sessions that go nowhere. Instead, the authors recommend finding new ways to give your employees the time and space they need to generate new ideas. Their five strategies include generating lots of ideas (including bad ones), creating a space for failure, blocking off unscheduled calendar time, focusing on problem-finding, and…

    Creativity is vital for innovation, but many organizational leaders don’t know how to tap it among their employees. Instead, they shower them with meetings and whiteboard sessions that go nowhere. Instead, the authors recommend finding new ways to give your employees the time and space they need to generate new ideas. Their five strategies include generating lots of ideas (including bad ones), creating a space for failure, blocking off unscheduled calendar time, focusing on problem-finding, and delaying decisions.

    See publication
  • This is the only business metric that matters

    Fast Company

    For all the hype that innovation gets, the secrets of breaking through remain shrouded in mystery. Methods beat muses, and methods can be learned.

    See publication
  • Building An Innovation Pipeline

    Stanford Social Innovation Review

    “Is this idea any good?” We get this question hundreds of times a year from students at Stanford. In what has become something of a pilgrimage at the university, aspiring entrepreneurs make their way to LaunchPad Office Hours to see if they have what it takes to build a new company, wondering whether their idea is good enough. But it’s not just start-up founders who wonder about the merits of their ideas. It’s a question that plagues individual contributors, managers, and executives in…

    “Is this idea any good?” We get this question hundreds of times a year from students at Stanford. In what has become something of a pilgrimage at the university, aspiring entrepreneurs make their way to LaunchPad Office Hours to see if they have what it takes to build a new company, wondering whether their idea is good enough. But it’s not just start-up founders who wonder about the merits of their ideas. It’s a question that plagues individual contributors, managers, and executives in commercial settings, too.

    See publication
  • This Book Can Teach You How to Generate Ideas

    Inc Magazine

    After a dozen years at the helm of Stanford's Design Thinking executive programs, we've learned innovation has more to do with discipline than luck.

    See publication
  • Two Stanford Professors Explain How to Produce Hundreds of World-Changing Ideas In 1 Hour

    Entrepreneur Magazine

    Cramming everyone into a conference room to "spitball" is a disaster. But with some structure and a system, literally thousands of ideas are within reach.

    See publication
  • How we helped reboot a legendary Silicon Valley startup

    Fast Company

    Fairchild Semiconductor put the silicon in Silicon Valley. But by the 21st century, it needed to reimagine itself. Tools we've pioneered while corporate advisors and instructors at Stanford's d.school, like “Wonder Wanders” and “Analogous Explorations,” made the difference.

    See publication
  • Ideaflow: The Only Business Metric That Matters

    Portfolio (Penguin)

    “Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others—and in yourself.” — Scott Galloway, bestselling author of The Four and Post Corona

    Ideaflow: the number of ideas you or your team can generate in a set amount of time

    We all want great ideas, but few actually understand how they’re born. Innovation doesn’t come from a sprint or a hackathon–it’s a result of maximizing ideaflow.

    Jeremy Utley and Perry…

    “Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others—and in yourself.” — Scott Galloway, bestselling author of The Four and Post Corona

    Ideaflow: the number of ideas you or your team can generate in a set amount of time

    We all want great ideas, but few actually understand how they’re born. Innovation doesn’t come from a sprint or a hackathon–it’s a result of maximizing ideaflow.

    Jeremy Utley and Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”) offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they’ll teach you how to:

    • Overcome dangerous thinking traps
    • Find inspiration in unexpected places
    • Trick your own brain to be more creative
    • Design and deploy affordable experiments
    • Fill your innovation pipeline
    • Unleash your own creative potential, as well as the potential of others

    Perhaps you have experienced low ideaflow. Have you been in that quiet conference room, with a half-filled whiteboard, and an unmet business target?. With the proven system in this book, entrepreneurs, managers, and leaders will learn how to tap into surprising and valuable ideas on demand and fill the creative pipeline with breakthrough ideas.

    See publication

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