Jeremy Morgante

Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising

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🌟 How to Manage This Messy Moment in Digital Advertising 🌟 In a recent article, Christopher Ebmeyer, SVP of Media at 160over90, dives deep into the evolving landscape of digital advertising. His insights underscore the importance of innovation and cultural relevance in media strategies. At 160over90, we live and breathe culture, and our mission is to forge stronger human connections through compelling brand storytelling and impactful campaigns. Chris’s perspective on digital advertising aligns perfectly with our vision of creating shared moments where people feel something real. Let’s continue to push the boundaries of what’s possible in digital advertising, turning followers into fanatics and creating experiences that resonate deeply. 🚀💡 #DigitalAdvertising #CulturalMarketing #Innovation #160over90 #MediaStrategy #Branding

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The only true way to reduce ratings 'bounce' is by increasing the sample size, and that is not part of these proposed changes.

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With less than three weeks until the US Presidential Election, and polls suggesting a virtual 50-50 split, digital advertising has become one of the most critical tools for both the Harris and Trump campaigns. Our latest Digital Advertising Report: US Presidential Election 2024 offers a comprehensive analysis of digital ad spend, creative strategies, website engagement data, and audience insights through each event of this historic election cycle. Want to cast your vote early? Ｑ: Of people exposed to political ads in Q3 2024, what app category ranked 1st in Total Share of Time Spent for that audience? 📸 Photo & Video category 📺 Entertainment category 🛍️ Shopping category 📲 Social Networking category 🧩 Games/Puzzle category The data doesn’t lie. VOTE the emoji in the comments below, and don’t forget to download the full report here: https://ow.ly/Ebs830sHAOf #PoliticalAdvertising #DigitalAdvertisingInsights #USPresidentialElection #Election2024

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"But with the Roku Exchange, programmatic buyers can access the same data as direct buyers, he said, such as the length of ad breaks and when those breaks happen within a particular stream. Programmatic buyers also get more metadata about networks and channels, including genre." Transparency and buyer choice is the wave of the future and love seeing others follow the example of podcasts. This will only help investment in the channels that marketers want to lean into more. #SiriusXMMedia #Podcasts #Transparency #ProgrammaticPodcasts

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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One of the most common questions I get from podcasters is about programmatic ads. Here is a great overview from our team at True Native Media, Podcast Advertising Specialist.

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The lines between linear and streaming TV have blurred, but ad sales haven’t caught up. It’s time to change that. As a recent article from TVREV wisely points out, consumers don’t differentiate between linear and streaming. They see “TV.” The industry ought to follow suit. A standardized solution that categorizes content rather than channel will help to deliver a more consistent, streamlined experience for advertisers, agencies, publishers AND consumers. A more uniform delivery ecosystem, like the one we provide at XR, opens the door for a common framework of ad identification such as AD-ID, LLC, which can mitigate critical pain points like cross screen measurement and ad collision. Read more: https://bit.ly/4cXwap6 XR Extreme Reach #AdID #Linear #Streaming #Measurement #Advertising

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What do IAB and Path to Purchase Institute have In-Store for Cannes? Comment below if you want to join Jessie Bove Dowd and I for exclusive access to retail media experiences and workshops at Cannes.

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***Attention all independent media agencies***   Do you currently pass linear TV buys to other agencies, missing out on incremental revenue? Are the resources needed to do linear TV buys insurmountable (manpower, time, Nielsen, data & measurement partners, etc.)?   Continuum can help via a TV buying partnership including execution, campaign management, attribution, and invoicing. Our proprietary DSP-like technology for TV surfaces vast amounts of linear inventory, in the right environment, at the most efficient rate. We run hundreds of millions of dollars through the tech annually, allowing you to take advantage of this clout at no cost.   Message me to learn more! #independent agencies #media agencies #linear TV

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Great Article Evan!! Great to highlight the power of Spectrum Reach!!!!

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[HUGE PODCAST NEWS!] Podcast consumption data from AnalyticsIQ suggests that YouTube is the most popular place for podcast listening, with 59% of people saying they’d listened to a podcast on it in the past three months....Apple Podcast ranks #3 behind #2 Spotify! https://lnkd.in/edXWgRmC #podcast #podcastDATA #YouTube #spotify #ApplePodcasts

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From my perspective, it seems as though adjusting media types does little to combat Ad fraud. Instead, what makes this problem so prevalent is the lack of accountability in the programmatic supply chain. Firms leaning into advertising without any sort of accountability measures are met with an impossible Catch-22 wherein spending more leads to less impact and spending less delivers the same. #AdTech #Innovation #AdFraud

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Please - whatever you do. Don’t put the “manosphere” in your next marketing deck. I know you want to. It’s a new, shiny label right there for the taking. Because that’s what we do as an industry. Rather than understand something, we simply label it, and by labeling it, we pretend to understand it. I’ve seen this manosphere word in about 4-5 articles since the election, including what brands should do about it. Nonsense. Enough. It reminds me of a few weeks ago when in the Wall Street Journal, I read an article about another dreaded term - “chaos marketing.” It sounds interesting. It sounds fun. It sounds extreme. “Chaos marketing.” The examples in the article were fantastic. Sunscreen from a whipped cream can. A tampon brand using ice cream packaging to stand out. This wasn’t chaos, this was clever. Incredibly creative and different ways to capture attention. But by using the word chaos, we reduce the tactics to unintelligent. It’s insulting and demeaning. It makes them appear like random thoughts of surprise, unserious marketing efforts that have no calculation associated with them. Why would a CFO want to fund chaos? Or let’s take it back even further. John Hagerty and Orlando Wood on the Uncensored CMO podcast a few months ago rightfully lambasted the word “consumer.” They were right - it’s a terrible word. It assumes that all your customers want to do is consume - consume media, consume creative, consume your product. That we are all just hungry seekers for content, leeching from one thing to the next. Maybe we’re just people, and the nuances within those people can create exciting opportunities to build product and promotions where those people are? And now we have the manosphere. Sure to be in every strategists 2025 predictions deck. “Aha, this is what the rise of the manosphere means for your brand!” Rather than label, investigate. Understand. Explore. It’s not the manosphere, it’s what young men interact with, talk and think about. It’s why they’re thinking what they’re thinking. It’s not some blunt term that simply means, go partner with Theo Vonn. By labeling trends or phenomenon we keep them at arms length. We don’t need to understand them completely, because we know the label, and that’s enough in a world that prioritizes speed over depth. And we sound even more cringey and detached from offering up any sort of powerful marketing strategies to influence customers. So please, I beg you. No “what the manosphere means for you” predictions for 2025. Do that only if you have already dug beneath the surface.

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🎙️ This week on The Big Story: Josh Walsh of BranchLab discusses why a ban on TV drug ads under the Trump administration is unlikely, despite rising scrutiny. Plus, we dive into Forrester’s new SSP wave report. 🎧 Tune in for the full breakdown!

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The challenges of media buying in an election year are among the Top Five Media Trends from our new Advertising Trends report. Are you ready?

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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Out of home is measurable! With the right planning, we can tell you everything from how much an OOH campaign improved brand metrics to how many people saw the ad and visited the business.

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