Jennifer Causey CMC® MBA

Over time provided marketing consulting and advice to growing company. Projects include social media training and coaching, marketing brainstorming with key personnel, creating marketing plan, creating a new attention-getting ad campaign to sell training products for corporations. The campaign netted the company a ten-fold return on their marketing investment from new sales alone.

Provided outsource marketing research, marketing ideation, and project management for an ad agency of a division of a large financial services technology company. Researched & analyzed online lead generation opportunities to generate leads for distribution channel. Provided online marketing solutions to facilitate distribution channel partner access to marketing materials. Researched innovative communication methods to ensure the client stays top of mind with distributors. Created marketing… Show more

Provided outsource marketing research, marketing ideation, and project management for an ad agency of a division of a large financial services technology company. Researched & analyzed online lead generation opportunities to generate leads for distribution channel. Provided online marketing solutions to facilitate distribution channel partner access to marketing materials. Researched innovative communication methods to ensure the client stays top of mind with distributors. Created marketing plan template for use by distributors and channel partners. Created and maintained account project status reports in Excel. Show less

Provided marketing execution and strategy for growing IT Services / Managed Service Provider (MSP), including email marketing, direct mail, eNewsletters, press releases, case studies, database management, website SEO and content creation, marketing analysis and results reporting. Documented, systematized and expanded marketing activities so that the business can bring on productive internal marketing staff for future growth.

Interim CMO / outsource marketing director, responsible for marketing planning, execution, results tracking for manufacturer in Westlake Village, California. Initiated update and search engine optimization of company web site, Google ad campaigns, customer segmentation analysis, integrated marketing programs. Provided media planning, ad campaigns, trade show planning and management, customer promotions, consulted on messaging for company's ongoing radio show.

Hired as outsource CMO to provide marketing analysis, planning, execution and project management and results tracking for chemical company in greater Los Angeles. Worked on new marketing strategy to generate more revenue faster for this turnaround situation. Created new brands, new web sites, and new marketing materials including whitepapers, sales presentations, news broadcast for two new product lines. New product launch resulted in $2 million sale within six months.

Provided research and analysis for an IT Consulting Services Company and Managed Service Provider (MSP) for its new cybersecurity technology invention. Conducted competitive and industry research, created buyer personas, wrote Go-To-Market (GTM) plan, coordinated and executed re-branding, online marketing and collateral development, as well as product launch activities.

For this spin-off of a larger chemical company, researched and analyzed new company’s industry, competition, and marketing opportunities. Delivered a practical marketing plan that detailed appropriate marketing tactics with how-to information, expected costs, measures and expected results for each marketing tactic.

Provided analysis and recommendations for website update and improved social media presence for startup software company serving consultants to non-profits. Worked with client to set up lead qualification and scoring system and generated qualified leads through social media engagement and regular updates on social media platforms.

Conducted thorough market research to validate entrepreneur's idea for luxury adventure touring company. Compiled extensive competitive analysis and market profile. Even though we presented findings on September 12, 2001, one day after 9/11, the company was able to create a robust business plan for investors and, with our competitive analysis, went on to form strategic alliances with existing adventure companies that allowed it to launch despite the downturn in tourism.

Provided management and marketing consulting to coordinate new system for accounting, sales & marketing, IT with focus on business process re-engineering, systems analysis, reporting and tracking of complex coupon and discount programs.

Evaluated marketing strategy and created a new marketing plan including direct mail, articles, press releases, and trade shows. The manufacturer of reverse osmosis pool cleaners regained its market share and significantly increased revenues.

Hired as outsource marketing resource to increase qualified lead generation from technology and manufacturing companies for technology institute's Industrial Relations Center. Analyzed mailing list sources, implemented new online marketing programs, assisted in strategic planning for web site update and search engine optimization, worked with marketing staff to re-brand the department and create new marketing materials, analyzed and provided plan for improvement of marketing Return On… Show more

Hired as outsource marketing resource to increase qualified lead generation from technology and manufacturing companies for technology institute's Industrial Relations Center. Analyzed mailing list sources, implemented new online marketing programs, assisted in strategic planning for web site update and search engine optimization, worked with marketing staff to re-brand the department and create new marketing materials, analyzed and provided plan for improvement of marketing Return On Investment (ROI) tracking system. Show less

Providing ongoing marketing consulting to author of a business book and managing website creation project.

Created branding campaign for a start-up software company. Included strategic planning, analysis of market research, creation of collateral materials, creation of ad campaign. Delivered project on time and within budget.

Created new brand, marketing brochures, advertising, exhibit booth, website for medical lab. Website search engine optimization SEO resulted in increase in traffic from 80 technical hits to thousands of visitors per month, many converted to patients for the medical practice and lab.

Worked as a subcontractor on a government contract to provide a strategic marketing plan for the originator of a software system that facilitates information processing of critical data for certain government agencies and other entities. The goal of the project was to increase adoption of the software and increase revenue to the organization that created it. Analyzed six market segments and provided marketing strategy and tactics to fit the organization's resources and achieve their objectives.… Show more

Worked as a subcontractor on a government contract to provide a strategic marketing plan for the originator of a software system that facilitates information processing of critical data for certain government agencies and other entities. The goal of the project was to increase adoption of the software and increase revenue to the organization that created it. Analyzed six market segments and provided marketing strategy and tactics to fit the organization's resources and achieve their objectives. Wrote and produced a 30+ page marketing plan that included SWOT analyses, market segmentation analysis, value propositions, and strategic and tactical recommendations. Delivered the marketing on time and within budget. Show less

Researched and analyzed competition and industry opportunity for a consulting affiliate for a large software company. Delivered a practical marketing plan that the consulting firm was able to implement successfully with existing resources.

Worked closely with annual conference team and board to provide outsource marketing and social media strategy and execution for the 5th Annual Information Security Summit in Los Angeles. In a short period of time, built a solid online marketing and social media foundation that can be leveraged for future organization and event marketing and galvanized a variety of stakeholders to spread the word and engage in conversation about the 2013 conference via social and other media. My work helped… Show more

Worked closely with annual conference team and board to provide outsource marketing and social media strategy and execution for the 5th Annual Information Security Summit in Los Angeles. In a short period of time, built a solid online marketing and social media foundation that can be leveraged for future organization and event marketing and galvanized a variety of stakeholders to spread the word and engage in conversation about the 2013 conference via social and other media. My work helped drive an increase in attendance of over 50% from the previous year, from 500 to almost 800 attendees.

Activities included brainstorming on strategies and tactics, writing compelling web content and social media messaging, creating a LinkedIn company page and Twitter event hashtag, posting messages on LinkedIn and Twitter for the organization and providing training and additional messages to be shared by stakeholders (board members, speakers, exhibitors and others). On behalf of the organization, contacted targeted media in the information security industry via email and phone calls and connected with them on social media. Show less

Outsource social media management with responsibility for setting up and maintaining social media profiles, content and messaging, including blogging, Facebook, LinkedIn, Twitter, e-Newsletter, videos and eBooks.

Providing outsource social media marketing services, including set up and optimization of social media profiles, training, and regular updates, primarily on LinkedIn. Consulting with firm on website SEO and content marketing.

Provided new product marketing research, facilitated sales and marketing planning and implemented new marketing collateral for a $10 million distributor and fabricator of insulation materials..

Analyzed existing website, created strategic plan for online marketing and detailed website update plan. Photographed company products, designed & programmed new site. Optimized website for search engines using most current “white hat” techniques. Within six months this metal stamping company increased sales by 30% through increased website traffic and online visibility to its global marketplace.