Christopher Passmore - Social Media CPA’s Post

Urban planning meets imagination with Storyliving by Disney! legendary storytelling, communities come to life in ways that inspire connection, creativity, and magic. From the layout of neighborhoods to community spaces, it's about creating environments where stories aren’t just told—they’re lived. #UrbanPlanning #StorylivingByDisney #CreativeCities #PlaceMaking #SmartCities

🫧🫧Lessons I learned as a Walt Disney World Cast Member🫧🫧 🏰 I can do hard things. *cue flashback of Christmas Day at Magic Kingdom* 🏰 Cognitive Flexibility is different than Psychological Flexibility. I learned pivoting skills that I use to this day and I am able to adjust to new or even escalating situations on a dime. However, psychologically, it took a toll on me and it’s something I have to work on daily. *cue flashback of picking up a PAC shift* What is a PAC shift? Parade/Firework audience control. Enough said. 🏰 Joy & Kindness truly allows for beautiful connections. Half the time there was always a language barrier, but using empathy and kindness I was able to communicate and provide magical experiences to those that spoke a different language than I did. 🏰 Discipline and a sense of identity is learned the hard way sometimes. The Walt Disney Company is notorious for their incredibly long list of rules/regulations. This included a very strict “look” of what Cast Members were allowed to wear, show, and express. It taught me the importance of having an identity outside of my job. 🏰 The most important lesson I learned was something I’ve always been taught, but I got to live it out: Giving is better than receiving. I would give anything to make a family’s day or to see a little girl with a pink sparkly dress smile at the sight of a golden ticket pass. #magicalmoments are what I lived for. There are so many more lessons that I hold dearly to my heart. These are just a few that stood out to me today during my time of reflection. #magickingdom #castmember #lessonslearned

I took my kids to Disney! The happiness place on Earth 🌎 Here’s what a trip to Disney can teach me about how to be a better team leader. Here’s what I found out: 1. The Little Things are the Big Things Just like Mickey Mouse pays attention to every guest, a good leader notices even the small things that make a team happy. ^^^ starts with self-awareness 👁️ 👁️ 2. The Journey is Part of Winning Ever wait in line for a ride? In life, sometimes we have to wait calmly for the good stuff, like a great project to finish. ^^^ it’s who we become while we wait - resilient. 3. Different is Good Disney has lots of different characters, and they all work together to make a great day for everyone. A team with different kinds of people can do amazing things if they all work towards the same goal. ^^^ a symphony of sameness wouldn’t sound that great. Going to Disney taught me that to make big dreams come true, you need fun, patience, and a team that brings all kinds of ideas to the table. That’s how we make magic in the real world too! ••• What are you doing to have fun and make magic? #FunLeadership #TeamMagic #DisneyDay

Walt Disney World provides an incredible customer experience. It was truly impressive to see what can happen when all employees in a company buy into the mission. Every “cast member” from the street sweepers to Mickey Mouse are committed to their guests having a magical visit. Kylo Ren and the Stormtroopers are show stoppers but they made sure to find every child in a wheel chair and take photos with them. Kylo Ren and the Stormtroopers were not nice to those children. They were Kylo Ren and Stormtroopers to them. Never broke character. Truly impressive to see everyone on the team rowing the same way. Employees play a huge role in #publicrelations as they shape perception, build trust and create a lasting reputation. #publicrelations #corporatecommunications #communicationsstrategy

At Walt Disney World, there's no such thing as lost children. It's the adults that get lost. There are several reasons why this is the case, but mainly it's because Cast Members (Disney's term for employees) want to de-escalate the situation and calm the child down, reducing unnecessary stress. It's not the child that's lost; it's the parent. This highlights the importance and the power of language. As communication professionals, we hold that power every single day. Be sure to use it for good. +++++++++++++++++++++++++++ ALT: A photo, taken by me, of Cinderella Castle in the Magic Kingdom, and the Partner statue of Walt Disney hold Mickey Mouse's hand. This photo was taken in 2019, before the most recent "glow up" for the 50th anniversary celebrations.

What Would Disney Do??? They would harness the power of words. Disney understands the importance of choosing your words wisely. The language they use doesn't just shape their brand—it sets the tone for what people expect from them, whether clients or team members. In their theme parks, Disney selects language that reinforces the importance of each cast members' impact of putting on a tremendous show for their guests. Terms like "backstage" and "on stage" to label guest and non-guest areas, reminds cast members of the behaviour expected of them when they're in sight of theme park visitors. The term 'cast member' empowers each individual within the organization to contribute to creating an unforgettable experience for guests, whether they interact directly or play a supporting role behind the scenes. Within your organization, I encourage you to leverage language as a tool to strengthen your brand narrative. This not only distinguishes you in a fiercely competitive market but also communicates clear expectations to both your employees and clients. #WhatWouldDisneyDo

"If you can dream it, you can do it." – Walt Disney Dream big, work hard, and make it happen! Jot down one goal you’re working on this week and your one step closer to making it happen! 💡 - - - - - - #mondaymotivation #betterofficesupplies #betterforyou #betterforcommunity #shoplikeabos #waltdisney #disney #motivationalquote #inspiration #motivation #workmotivation #youcandothis #officesupplies

🚀Failure is the stepping stone of success, a lesson from Disney World....... 💔Failure is indeed a crucial stepping stone to success at Disney World. 💦The park has faced numerous challenges throughout its history. ☑️From initial financial struggles to operational mishaps. 🏌️♂️Each setback provided valuable lessons, leading to innovations that enhanced the guest experience. 🎈The original Disneyland faced issues with crowd control & attraction maintenance. 🌹These challenges prompted Disney to invest in better planning & infrastructure. 🌱Resulting in the meticulously organised experience found in Disney World today. 👍Additionally, the park's commitment to feedback has allowed it to continually adapt & improve its offerings. 🌺In this way, failures shaped Disney World’s operational strategies. ♥️Also contributed to its reputation for excellence & magic. 🚀Proving that resilience & learning from mistakes are vital for achieving long-term success.

✨ Everything I Need to Know, I Learned from Disney ✨ Disney has always been more than movies and magic; it’s been a source of lifelong lessons: 💫 “Keep Moving Forward” – Perseverance and innovation are key to growth. 💫 “Adventure Is Out There” – Never stop chasing your dreams. 💫 “It’s Kind of Fun to Do the Impossible” – Believing in yourself can unlock amazing possibilities. These lessons have shaped not only my career but also my outlook on life. Whether it’s pushing through challenges or creating a little magic for others, Disney’s values remind me to dream big and act with purpose. What’s the greatest lesson you’ve learned from Disney? Let’s celebrate the wisdom behind the magic! 🌟 #DisneyMagic #LifeLessons #DreamBig

In the theme park sector of the Walt Disney Company, one of the first lessons you learn is the concept of the "millionth time question." You’ll be asked, countless times, questions like "Where is the restroom?" or "What time does the park close?" While it may be the millionth time you've heard it, it’s the first time that guest is asking. It’s important to approach each question with the same kindness and magic as the very first time. I emphasize kindness because not every role requires the full "Disney magic," but they all demand a level of compassion and professionalism. Lately, I’ve seen posts from industry professionals expressing frustration over repetitive questions. But it’s important to remember that you're being asked because you’re the resource or the subject matter expert. If we approached every interaction with kindness, rather than frustration, the world would be a much better place. #choosekindness