Jennifer Flanagan

The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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For Marketo users, increasing form conversion rates may be as simple as integrating with another tool. Find out how one of our clients pulled this off here: https://bit.ly/4eba9ne #Marketo #Drift #Marketing #MarketingAutomation

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How can marketing agencies better demonstrate their value to clients? Matt Pyke from Fly High Media™ suggests that clear and transparent reporting with commentary is key. #marketing #marketingagency #digitalagency

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For Marketo users, increasing form conversion rates may be as simple as integrating with another tool. Find out how one of our clients pulled this off here: https://bit.ly/3MhfT2v #Marketo #Drift #Marketing #MarketingAutomation

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For Marketo users, increasing form conversion rates may be as simple as integrating with another tool. Find out how one of our clients pulled this off here: https://bit.ly/3UbKS3x #Marketo #Drift #Marketing #MarketingAutomation

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🚀✨Gunther Consulting revolutionizes marketing with fractional strategy services, ideal for agencies and partners looking to grow without fixed commitments. Led by Kathleen Gunther. #GuntherConsulting #Marketing

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Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

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Media and creative agencies don't need to be at odds in #DataDrivenMarketing - there's a neutral space to be found in the middle, says Dan Moseley in MoreAboutAdvertising. Instead of highlighting the differences, working together for a mutual goal can yield better, more effective results. One way to do this? Automation and data analysis. "Automation will transform our industry by removing tedious creative and media processes. Data analysis will be used to inform the creative process, not replace it." There's a bright future for all. Find out more at the link in comments ⬇ #data #marketing #creative #media #advertising

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👉 Struggling to identify which B2B agencies can *actually* support your ABM efforts? 🔎 We evaluated over +60 agencies to uncover each agency’s niches, strengths, etc. With 89% of agencies expecting demand for ABM services to increase in 2024, it’s becoming nearly impossible for B2B leaders to filter out those who can support their needs. This is why we’re excited to release: 1. Research Report: The 2024 Landscape of B2B Agencies with Capabilities to Support ABM 2. Corresponding Agency Directory These strategic guides are intended to equip ABM leaders with: → An independent and unbiased evaluation of +60 agencies and their individual capabilities to support ABM initiatives. → Strategic guidance around the current B2B agency landscape, and the red flags to look out for during your evaluation process. → A robust B2B agency directory, equipping ABM leaders with the data to uncover each agency’s unique strengths and build their evaluation list with confidence. 👉 Access the Report & Corresponding Directory Here: https://bit.ly/4aewNbK _______________ If you’re looking to cut through the noise and streamline your ABM agency evaluation process: ▶ Book a strategy session with ForgeX to help curate a small list of agencies who are *actually* able to support your needs.

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Delighted to be recommended in this research by ForgeX with Matt Steffen which states:   “Doing the work to define your high-level strategy before approaching potential agency partners is a proactive step to ensure your organization’s needs are at the forefront and your ABM program is set up for success. If you need help with defining the high-level strategy and preparing an ABM charter, work with a separate and independent consulting firm specialising in ABM such as Inflexion Group."   #ABM #WorkWithExperts #Specialists

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Let's talk about some B2B RFP Trends. Tenx4 sits at the intersection between B2B brands, B2B agencies and historically non-B2B agencies who are growing B2B practices. We run a ton of RFPs across the marketing spectrum, helping both brands and agencies create the right partnerships for the right intended purpose. Because of our unique vantage point in the market, we wanted to share the most common business challenges B2B brands are trying to solve in searching for a new agency partner: ·  Humanizing the brand: While B2B purchases are often highly technical, B2B buyers are still people. B2B brands continue to strive to better understand their target audiences, break through the noise in a sea of sameness and simply communicate their value in a more human way. ·  Brand to Demand, not Brand verses Demand: B2B brands continue to strive to connect brand and demand. Since there are such a long sales cycles (or multiple sales motions) and often many people in the buying committee with different needs to build confidence in making a purchase, creating a unified customer experience across the funnel is of high importance. ·  Global orchestration and gained efficiencies: Many B2B brands work with multiple agencies in silos across NAM, EMEA, APAC, ABM, etc. Global marketing organizations strive to break down silos, create global coordination and increase efficiencies gained from consolidation.  ·  Prove effectiveness: More and more, marketers are being held to revenue goals and being held accountable by boards and executive teams. Marketing leaders strive to create more strategic partnerships that help them effectively communicate the story of marketing’s impact at the board table to prove effectiveness of investments, increase marketing’s credibility and increase budgets. What other larger themes and business objectives are driving you to seek new agency partnerships? #agencyrfp #marketingandadvertising #b2b

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Alignment in messaging is fundamental for sales, marketing and client services teams to maximize the customer experience and drive lifetime value. This alignment comes from a systematic approach to collecting, distilling and implementing market intelligence that includes data, client intelligence and instinct from all revenue teams and distilling for marketing to do their work. If marketing is siloed and on its own, it’s virtually impossible to dial in on effective messaging for your audience. Under normal conditions, messaging is addressed every few years as companies work on their brand or in an impromptu way by isolated marketing teams. As things continue to evolve rapidly in the B2B marketplace, it’s necessary to have feedback systems in place so marketers can adapt and take advantage of opportunities as they arise. After 4 years of constant flux, rapid change should be expected (until it no longer is). #AlignmentInMessaging #DriveLifetimeValue #MarketIntelligence #RevenueTeams #B2BMarketplace

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62% of agencies report that they're actively honing their GTM approach. But what does that look like in practice? Here's what five agency leaders had to say. Liz Walker from Distinctly states, “Diversifying our agency’s offerings and expanding into new industries has helped to future-proof the business. This approach mitigates risks and opens new avenues for growth.” Tom Perry at Sherpa marketing focuses on productization: “It’s really started to pay off. We’re seeing new clients come in specifically for these offerings, and it’s creating a more stable revenue base.” Will King, co-founder of Epix Media, shares, “We decided to focus on a handful of key clients and really invest in those relationships. The result has been bigger projects and more stable revenue.” Tom Etherington at Evolved emphasizes the shift to automotive: “We’re going after automotive, where our experience lies. We’re just leaning into our strength.” For Vicki Young at Nalla, taking a niche approach to her workload has helped with both cementing work for her team, and making sure the agency’s portfolio is well-rounded. “We’ve become more selective in the work we take on, and it’s allowed us to build deeper, more meaningful relationships with clients.” Deepening relationships with specific target audiences or expanding your offerings to include landing pages, email campaigns, and other digital assets can help you scale effectively. Whether you choose to niche down or diversify, understanding your strengths and market demands is essential. Explore the full Agency Hackers x Wix Studio Agency Forecast report: 👉 https://lnkd.in/dvmFjyJN

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