Automated Creative’s Post

Marketing teams need to know their customers better than any other department. Why? Because trying to create effective ads using the marketing funnel stages alone just doesn't work. To get the best results, the marketing department should have the most robust customer knowledge of any department in an organization so they can deliver the right message in the right place at the right time. Watch our VP of Data & Strategy, Eric Sloan, explain why. #PerformanceMarketing #GrowthMarketing #LifeCycleMarketing #AdAgency

A recent conversation with a marketing agency CEO made me reflect on how different approaches can be. They mentioned focusing primarily on creatives and not looking too much into data. I was speechless— data should be central to understand what’s effective and what’s not. While creativity is key, data can provide invaluable insights that drive better results. It’s not just about tracking sales—it’s about guiding strategy and optimizing performance. #Marketing #DataDriven #DigitalMarketing #Advertising #businessstrategy

What Marketers Think vs. What People Think: The Great Divide 🔍 Marketers are deep into data, strategies, and analytics—obsessed with perfecting campaigns, ROI, and KPIs. 👥 People? They just want something simple, helpful, and relevant to their lives. The reality: Marketers think about optimizing CTR and ad budgets. People think about how your product will solve their problems or improve their day. Bridging this gap is the key to impactful marketing! The magic happens when strategy meets real human connection. Here is a great comparison of Marketers vs Normal People #MarketingStrategy #CustomerExperience #Branding #DigitalMarketing

We're consistently hearing that attribution software is often acting more as an attribution mirage. Brands we're talking to are constantly seeing a mismatch between what their marketing analytics software is saying and what their customers actually say when they are asked questions like "How did you hear about us?" "How long have you known about our brand?" "Did you follow us on social media? How long have you followed?" Attribution software still has a place, but it needs to be complemented by first-party data if you want to get the full picture of your customer journeys. Context is everything!

In our latest Effectiveness Insider article, Pabs, our Senior Strategist, highlights the power of data-driven decisions. 🤩 It’s not just about proving accountability—it’s about making smarter choices that drive better results. ✨ Prioritise & Optimise - select the right data to focus on what truly matters. This helps you fine-tune live campaigns for maximum impact. 👀 Pre-testing isn’t just a checkbox; it’s a valuable tool to refine your creative and boost campaign results. Ready to improve your campaign effectiveness? Drop us a line. 🔗 https://lnkd.in/emB5YGHy #Marketing #DataDriven #CampaignStrategy #Effectiveness

Marketing success isn't about guessing—it's about measuring! 📊 Whether it's tracking ad campaigns, optimizing user experiences, or analyzing channel performance, marketing analytics turns data into decisions. 💡 Ready to convert insights into results? Let's grow together! 🚀 #MarketingAnalytics #DigitalMarketing #DataDriven #BusinessGrowth #MarketingStrategy

Still analyzing your #customerdata across multiple platforms? 🤯 You are missing out on the many benefits of having a unified overview of how each customer behaves on various channels like email, social media, website, offline, and others. Via the e-book in the comments, learn how you can take your marketing strategy to new heights with the right marketing technology stack, using a #customerdataplatform that specializes in smart data orchestration across any channel or data source.

Step #1: Define clear goals and KPIs 📊 Step #2: Track engagement metrics 🧐 Step #3: Monitor conversion rates 💼 Step #4: Analyze data and adjust strategies 📈 Here’s how it works (so you can too): Contact us for a personalized marketing strategy. #RealEstateMarketing #SocialMediaROI #DigitalSuccess Nothing lacking, nothing in excess.

The advertising world is transforming globally, while traditional ways are still prevalent, new ways are taking over day by day. The shift is towards digitalization on the global level. Check out the statistics below! #statistics #onlineadvertising #advertising #digital #tech #data #bigdata #marketing

Good info on the need to layer experience on top of data. This just emphasizes why it's important to look at the latest #advertising buzzwords with a critical eye. Thank you Jason Boyer for the read.