Jane Serra

Some interesting points in this article. Effectively measuring success in account-based marketing isn't just about tracking traditional metrics like website traffic or lead volume; true ABM success is gauged by deeper engagement with target accounts and real business impact. https://ow.ly/5qB050SJzUb #ABM #B2BGTM #MarTech

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Discover valuable insights from Gravity Global experts and INFUSE demand strategists in our ABM activation webinar! Watch now to discover effective ABM launch strategies, common implementation pitfalls to avoid, and the best ways to align your organization for ABM success. https://lnkd.in/diPnwXvT #ABM #DemandGeneration #B2Bmarketing

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“A thoughtfully designed frequently asked questions (FAQ) page can be invaluable in addressing common customer concerns and inquiries in a clear and easily digestible format.” - Brianna Miller via MarTech https://zurl.co/zos5 #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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Learn how to effectively define the scope of work for your product marketing team. Ensure clear objectives, responsibilities, & success 👉 https://ow.ly/egip50SPG6o #ProductMarketing #MarketingSuccess #MarketingStrategy

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🎯 What’s Next for ABM?🎯 Join us as we explore the evolving landscape of Account-Based Marketing (ABM) and how businesses can leverage cutting-edge strategies and technologies to deliver personalized, impactful campaigns. Key Highlights: ✅ Latest trends shaping ABM in 2025 ✅ How AI is redefining targeted engagement ✅ Expert tips for creating scalable and effective ABM campaign SAVE THE DATE: 📅 Date: Dec 17th ⏰ Time: 11:00am - 12:30pm CET 🔗 Register now: https://lnkd.in/dBi3a3yN Don’t miss out—register now! 👇 https://lnkd.in/dBi3a3yN #ABM #DigitalMarketing #Personalization #FutureofMarketing

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👉 Struggling to identify which B2B agencies can *actually* support your ABM efforts? 🔎 We evaluated over +60 agencies to uncover each agency’s niches, strengths, etc. With 89% of agencies expecting demand for ABM services to increase in 2024, it’s becoming nearly impossible for B2B leaders to filter out those who can support their needs. This is why we’re excited to release: 1. Research Report: The 2024 Landscape of B2B Agencies with Capabilities to Support ABM 2. Corresponding Agency Directory These strategic guides are intended to equip ABM leaders with: → An independent and unbiased evaluation of +60 agencies and their individual capabilities to support ABM initiatives. → Strategic guidance around the current B2B agency landscape, and the red flags to look out for during your evaluation process. → A robust B2B agency directory, equipping ABM leaders with the data to uncover each agency’s unique strengths and build their evaluation list with confidence. 👉 Access the Report & Corresponding Directory Here: https://bit.ly/4aewNbK _______________ If you’re looking to cut through the noise and streamline your ABM agency evaluation process: ▶ Book a strategy session with ForgeX to help curate a small list of agencies who are *actually* able to support your needs.

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Delighted to be recommended in this research by ForgeX with Matt Steffen which states:   “Doing the work to define your high-level strategy before approaching potential agency partners is a proactive step to ensure your organization’s needs are at the forefront and your ABM program is set up for success. If you need help with defining the high-level strategy and preparing an ABM charter, work with a separate and independent consulting firm specialising in ABM such as Inflexion Group."   #ABM #WorkWithExperts #Specialists

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Is bad reporting causing your marketing engine to fail? Emily Kramer explains why marketing teams so often struggle with the insights and reporting needed to execute efficiently and get buy-in: 😭 Hard to connect the dots across many tools (& with sales) 😭 Can't easily self-serve answers when questions arise 😭 Marketing data support gets deprioritized 😭 Lots of screenshotting & manual prep 😭 Data interpreted without important context 😭 Marketing machines are complex so it's easy to miss something The impact can be dire: inefficient spend, wasted time, lost leadership confidence, fewer resources, and lots of extra stress. That's bad for go-to-market leaders. And it's bad for your company, which will live or die based on a strong GTM engine. The good news: it's 2024, and there's a solve. Daydream is designed to support you as you build a world-class GTM org. Our partnership with top GTM leaders like Emily helps deliver the full-funnel insights, leadership buy-in, resourcing, and peace-of-mind you need to grow revenue efficiently. So what does it look like to set your org up for GTM success? 🥳 Self-serve GTM insights - without eng support 🥳 Instant, live reports with no headache or manual prep 🥳 Unified visibility across channels, sales, post-sales, and product usage 🥳 Collaborate with the broader GTM and leadership teams in 1 place 🥳 See context like goals, trends, past analysis, and discussion 🥳 AI flags important changes so you catch issues faster 🥳 Never say "my data is too messy" Interested in learning more? Book some time or reach out at isaac @ daydream . co and we'll show you how we can help.

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Tired of the DTC buzz? 🤫 Cut through the noise with data-driven marketing strategies! Christie Ray H.'s article from MarTech gives you 3️⃣ actionable tips to: Identify & remove customer journey barriers 🛑 Optimize your DTC marketing efforts 🚀 Grow with your customers through data automation 📈 Stop feeling lost in the DTC crowd. ➡️ #marketing #marketingdata #dtc #marketingstrategy https://lnkd.in/eKj_CSSx

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Direct Mail is measured via attribution windows. Postie's Sr. Client Success Manager, Tara Donavanik, explains why attribution windows work for DM and why they may be longer than you'd expect. #measurment #attribution #directmail #digitalmarketing #postie

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Are you confused by intent data? You're not alone! This article by Scott Gillum explores why B2B marketers get mixed signals and how to leverage your own engagement data for better targeting. Instead of chasing prospects who may not be ready to buy, focus on the content your audience truly values. #b2bmarketing #marketingstrategy #intentdata #engagementdata

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Want to know how to better communicate SEO to the C-suite? Next Tuesday, May 21 at 2 PM ET, join our partner agency Go Fish Digital's Chris Long for the "SEO For The CEO" webinar! You'll learn: → Metrics you can utilize to get buy-in and communicate your ideas. → How to translate your recommendations to revenue/profit goals. → Methods to forecast SEO initiatives to senior leadership. Don't miss it: https://hubs.la/Q02xz0Pk0

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82 new products, 53 new features, 33 acquisitions, and $1.8B in funding in Q1 2024. Check out CabinetM’s ungated report today. ...And ask how CabinetM can help you track all the tech in your stacks! #Marketing #CMO #marketingoperations

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FREE! Find out if your brand is OUTFOXING the competition. This assessment gives you immediate insights to help you sharpen your brand's strategic claws and thrive, not just survive! https://bit.ly/4dJmzCO

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