Jake Hansen

Want to boost your blog’s credibility and build trust with your audience? Author bios are your secret weapon. Discover how to craft compelling author bios that highlight your writers’ expertise and build trust with your readers. 👇 Sr. Digital Marketing Specialist Blake Robertson has you covered.

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Are you stuck in the locker room of no results because your SEO and Publicity teams can't execute the perfect play together? Call a timeout on that because, in this Dennis Consorte article, I will discuss how Publicity and PR should huddle up and share their game plans about media features to morph those press releases into epic crowd cheers. So go on, give these SEOwind wizards a read, and let's huddle together. #SEO #Publicity

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Oh, the new lows. You're a #casino operator. You have your own #marketing team and a great budget. Off you go and create a new FB ad, using the lamest AI image generator out there, without even realizing how to prompt and fine-tune its results. If you're going to use #AI to leverage your content - you can and should, mind you - please take a few minutes a day and learn how to use it effectively. On that note, in a recent point of view regarding #iGaming Facebook Ads performance, a simple note: Facebook is SATURATED with ads, to the point where it's no longer a social network. Most of the intended target audience has moved on, and you could do better with that budget at hand and invest across other channels. Who'll disagree? Facebook Ads experts, naturally. And so you should! 😎 _________________________ I write about #iGaming and #contenmanagement in a #remotework universe. Follow me for a crying shoulder - you're not alone!

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Join me today at 1 p.m. Eastern time to learn about SEO workflows for B2B editorial teams. I'll be sharing an overview of our What Is article program, some tips we learned and best practices to make your efforts worth your while. Attend for free with a free membership! #journalism #SEO #b2b #editorial #endeavorb2b

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I never understood the power of SEO until I became patient. I defaulted to skepticism around all things SEO because: 1. A lot of how the sausage gets made was over my head  2. I thought it was more about getting clicks than truly getting customers 3. It’s just took too damn long The best marketers are ambitious... Like enthusiastically determined in the best way possible We want to see the results now. The key to growth isn’t about the dopamine hit from results in the moment. It’s more about creating strategies that are good for your customers and also help set the stage for long term growth. SEO takes freaking time. But, when done the right way it can be transformational for brands. I see the feedback every day in Slack from our customers at Pneuma. Patience is the unlock growth in 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲. It's damn hard to be patient. I wrote about ways I'm managing my ambition and being more patient in the newsletter this week. Link in the comments for more.

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There's a misconception that a lot of ecomm brands seem to lug around. "People only buy gifts during the holidays." What have *we* seen to be true? These same brands only talk about gifting around the holidays. They send emails, add popups, write blog posts, dole out discounts, and put a gifting CTA pretty much anywhere an eyeball might land. Sure, your shoppers might buy more gifts around The Holidays, but that might also be in part because you make it easier than ever to buy a gift at that time. Your customers need a go-to place to grab gifts all year long. Birthdays, anniversaries, weddings, big promotions, sad losses, just becauses, and every reason between is a reason to gift. So why not make it easy for them...all year long? (Milk Bar knows that literally any day is a good day to gift a cake, so gifting CTAs are up on PDPs and beyond.) Check out our top tips for turning your store's gift-selling season into a year-long event 👉👉👉 https://lnkd.in/g8ZYW6dy #sellmoregifts #ecommercestrategy

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It's easy to forget that shoppers generally don't like to think too much. I mean, who wants to do "toilet paper math" standing in the aisle? Hell, even sitting on a couch? It's a pain in the butt. Ha. Ha. Learning how shoppers really shop and make decisions can create a seismic shift in how you market to them. B2C. B2B. Everyone. #BuyerBehavior #ConsumerPsychology #BrandScience

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If you are attending the HighEdWeb Analytics & AI Summit today, make sure to stop by our sessions. We'll cover how you can quickly create reports in GA4 - something new to GA4 that wasn't as easy in UA. Learn more!

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Nice breakdown of long tail keywords. Finally, something simple we can all implement. If your not following Crystal Carter, DO IT!

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Having a visual representation of what "good" looks like is incredibly helpful — even including "bad" or "incorrect" examples helps the team better understand the vision. Gage G. dives into the strategy behind building social media messaging guides: https://bit.ly/3xFm1Mc #SocialMediaMarketing #ContentMarketing #SocialMediaStrategy #MarketingTips

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Think your content deserves more traffic? It probably does. A few small tweaks can make a big difference in how your article performs. I’ve ranked multiple blogs for clients and Eye To Eye Careers using this 5 quick tweaks every quarter update: 1. Optimize your title tag: Make it concise, include your target keyword, and focus on solving a problem for your reader. e.g. : “Boost Your Traffic: 5 On-Page SEO Hacks” 2. Use headings: Break up content with H1s, H2s, and H3s to make it easy to read and scan. Search engines love structured content! 3. Internal linking: Link to 2-3 other relevant posts or pages on your site. This strengthens your content ecosystem and improves navigation. 4. Improve page load speed: A slow website = high bounce rates. Use free tools like GTMetrix or Google PageSpeed Insights to optimize performance. 5. Write your meta descriptions well: Craft descriptions that spark curiosity and highlight the benefit of your content. e.g: “Struggling with traffic? Discover 5 on-page SEO tips that actually work.” Small changes, big impact. 📈 What’s one tip you’re already using? These take just a few minutes but can make all the difference for your traffic. 💬 Have questions about SEO? Drop them below or DM me “SEO” for help

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The Furious Curious (mini) Guide: How to make adaptations that don’t suck. Keep exploring adaptations — along with mashups, parodies, and cameos — in ep. 129. Full episode → https://lnkd.in/g7w3Hp4Y

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Connectively is dying! To be honest, good riddance. Introducing Connectively lost Jolly SEO tens of thousands of dollars this year, hurt many of our writers individually, and overall added further disruption to our space without backfilling it with a clear leader, i.e. created a vacuum. Just to underscore those assertions, our old #HARO conversion data was 1 win for every ~12 pitches. With Connectively, we shot up to just 1 win for every 50 pitches! Over the course of an entire year and thousands of pitches, we optimized our way back down to 1 in every ~30. Still, Connectively was the worst converting platform for us... and, it charged you money to use it. Lose-lose. While we can pause for a moment to mourn this final chapter of HARO's death... I wrote an article for Backlinko that shares with you some superior alternatives: Peter Shankman's Source of Sources, Help a B2B Writer, and even Cision's own Profnet. These all convert far superior, and are decent quality as well. Check out the article for data, use cases, and tips: https://lnkd.in/dYj4hCJ6

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Nothing hurts like money misspent on marketing. Most enterprise-level service aggregators are pouring $6 million+ into SEM each year, bidding on high-cost, generic keywords like “dry cleaning near me” or “best food delivery.” They’re in a constant fight with local players and competitors, but what are they really building? Short-term clicks, but not long-term loyalty. Now, imagine if even 3-5% of that SEM budget was diverted to building brand-led searches instead. Just a small shift, but with massive returns. When customers search for your brand directly, you’re not competing for clicks—you’re the name they seek out. The benefits are clear: CAC drops, organic traffic increases, and you’re driving brand recall, not just transactions. Think about the difference. For example, a dry-cleaning aggregator, instead of endlessly paying for generic keywords, puts some of those dollars into awareness campaigns. Showcasing the convenience—pickup, delivery, quality—of the brand’s service, and voila!. When customers recognize and search for you, there’s no auction and no rising CPC. Just organic results from a customer base that already trusts your name. Shifting a fraction of SEM spend to brand-building makes SEM a tool to support loyalty, not a recurring cost to stay visible. And that’s how you move from endlessly bidding…to actually winning.

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Based on the prep call we just had, this is going to be a good one! Sample quote: "We're coming off a 10-year accident." 💥 Get the context, and fight the midday malaise tomorrow at 3PM EST with Jessy Klein Fofana Mike Mallazzo Aaron Paul Michael McNerney and me, your moderator. Got questions for this esteemed panel? Drop in the comments. ⬇ #affiliate #commerce #media #brand

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As the election heats up, expect your Ad cost to go UP. These final 100 days will be difficult, both parties are spending more than originally expected. Even if your CPM or CPC don't go up... watch your *Conversion Rate*. Sometimes when the auction gets more competitive, you will get pushed down to lower quality traffic.... ✅ which is cheaper, ❌ but doesn't *CONVERT*. Remember, if your ads are having a tough time now, this will pass, and Q4 is coming ;) 💰

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