Jacquelyn Kenney

Budget conversations with your CFO shouldn't be lost in marketing speak... it's speaking their language and about driving clear ROI! 📣 Tune into these #TuesdayTips to hear how Huddlers Heidi Bullock, Michael Callahan, Charles Groome, Grant Johnson, Greg G., John McKinney, and Lakshmi Randall break down complex marketing investments into simple business value! 👇 👋 Tealium, Salt Security, Biz2Credit, Chief Outsiders, Xome, Cornerstone Licensing, Informatica

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🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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Who should sales enablement report to? Sounds like a simple question, but this topic is fiercely debated amongst enablers. In a recent article, Katie Van Hoomissen, Manager of GTM Enablement at Contentful, discusses the pros and cons of each reporting structure. ✅ Learn how: 🎯 Reporting to the CRO can increase enablement’s impact on company goals. 🚧 Marketing leadership can limit enablement’s understanding of sales challenges.  ⚙️ Reporting to HR can create a more seamless onboarding process. And more… ➡️ Read the full article here: https://lnkd.in/eNE_P8t8 #SalesEnablement #Enablement #RevenueEnablement

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💥 Outbound isn’t dead…you’re just doing it wrong. 💥 Too harsh? Maybe. But if your outbound strategy isn’t moving the needle (or it’s moving the needle backwards), it’s time to rethink your playbook.  If you missed it, catch the replay of our last RevOps Masterclass webinar, "How to Optimize Your Outbound Sales Motion," and learn how to turn outbound into a reliable growth engine. Here’s what we break down: 1️⃣ How to laser-focus on the right accounts and personas. 2️⃣ What a functional SDR & sales motion actually looks like. 3️⃣ Data sourcing that doesn’t leave your team chasing bad leads. 4️⃣ Crafting messaging that earns a reply. No gimmicks, just relevance. 5️⃣ Deliverability hacks that keep your emails out of spam purgatory. 6️⃣ The metrics you need to measure to speed up your pipeline, not slow it down. Outbound is expensive. Finding an approach that increases the sales velocity of the outbound motion is top priority, especially as you move into 2025. So don’t cut corners. 👉 Watch the replay here: https://bit.ly/4f4AV0t #Outbound #SalesVelocity #RevOps

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Struggling with lead scores that miss the mark? 🎯 Discover how integrating key data points can boost your #ABM strategy, prioritize your outreach effectively and align lead scores with account insights. How to improve account scoring for ABM with key data points 👇https://lnkd.in/ejAb4y_3

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PK1lp0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PJM3Y0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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Most GTM teams are DROWNING in inefficiencies right now. And it's killing their deals left and right. But what if AI allowed you to: 💥 Automate account research 💥 Streamline prospecting 💥 Align sales & marketing 💥 Improve the accuracy of lead scoring 💥 Understand your competitors And we're not talking about some generic chatbot. We're talking purpose-built AI that embeds deep sales expertise into every workflow. The result? Massive time savings, higher productivity, and a bigger pipeline. Check out this episode of Future Proofed to learn about the no-brainer GTM AI workflows teams are already using for faster growth! 🔗 Link to the episode: https://lnkd.in/gnYRxEJK Trust me, this is the future of selling. And if you're not on board, you'll continue to sink. #AI #sales #productivityhacks #revenuegrowth #gotomarket #gtmai

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Sales leaders 👋 As planning season for 2025 gets underway, you’ll need actionable tips for creating a GTM AI strategy that lets your team consistently hit quota (and optimize the entire sales process). And we’re going to show you how in our live webinar 🔥 Join us for a LIVE webinar to explore how the right GTM AI strategy can transform your sales operations. During our webinar, you’ll: 🧠 Learn how AI-driven workflows can help your team meet targets more efficiently 👀 See how integrated systems can provide real-time insights for better decision-making 🙉 Hear from Sales experts on how they're using GTM AI in their strategy for 2025 (you'll learn directly from our CMO, Kyle Coleman, and Head of Solutions, Shikhar Singh!) Grab your spot today, and join us on November 14th @ 9 am PST! 🔗 The link to register is in the comments! #salesautomation #gtmai #gotomarket #gtmbloat #salesai #salesstrategy

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You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

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B2C sales and marketing leaders with strongly aligned teams expect big revenue growth this year 📈 💲 💸 Those with poorly aligned teams—not so much. Poor alignment between your sales and marketing teams is hurting revenue growth. Get the State of B2C Revenue Execution Report to see why 👇 https://lnkd.in/gTA7mGyy #RevenueExecution #RevenueLeaders #RevenueGrowth #Sales #Marketing #DigitalMarketing

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When 14 top B2B CMOs and CROs talk GTM, you listen. Tofu sat down with 14 of the sharpest B2B CMOs and CROs in 2024, and they didn’t hold back. Inside this roundup, you’ll find: ✅ The GTM tactics that actually work (no fluff) ✅ Practical guides to navigate whatever 2025 throws at you ✅ Tips straight from the trenches of B2B leadership Juice it and steal their secrets. Your 2025 self will thank you 🧃 https://lnkd.in/g6PJDZ4K #B2BMarketing #GTMStrategy #LeadershipTips #Tofu

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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𝗜𝘀 𝘆𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗶𝗻 𝘀𝗶𝗹𝗼𝘀? 🤔 𝗥𝗲𝘃𝗢𝗽𝘀 𝗵𝗮𝘀 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻! 💡 Here’s how: -𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Unites your GTM team with common goals and clear KPIs, bringing everyone to the same page to reach your revenue goals 🤝 -𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝘀 𝗧𝗲𝗰𝗵: With 72% of marketing leaders admitting tech stack woes, RevOps can help integrate and optimize your tools for maximum efficiency 🛠 -𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: RevOps turns data into your best ally. With a unified view, teams can stop guessing and start growing. 📈  -𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Fosters a culture of dynamic learning and refines strategies in real-time 🔄 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗹𝗶𝗴𝗻, 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲, 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲? 𝗥𝗲𝘃𝗢𝗽𝘀 𝗶𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆! #RevOps #RevenueGrowth #B2B

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70% of ABM experiments fail. Companies overwhelmingly test A versus B, when the highest value is for multiple variants. While ABM experimentation is a powerful way to discover what your customers truly WANT, it requires more than just comparing two options. 💡 Learn more about the key principles of ABM Experimentation and how to get it right: https://wix.to/E4fzqWZ #ABM #B2BMarketingStrategy #RevenueGrowth #SalesEnablement #ABTesting

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By gathering insights from actual buyers, you can test the validity of your ideas, uncover assumptions, and reduce the risk of investing time and resources into initiatives that may not succeed. 👇Here’s how 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 significantly impacts your 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 (𝗚𝗧𝗠) 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆👇 𝟭. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗶𝘁  A common reason why SaaS startups fail is that they don’t solve a clear pain point or customers don’t find value in the product. Having a strong product-market fit is essential for a successful GTM strategy. Before jumping into product development, do deep customer research. 🔍 Understand their pain points, needs, and preferences, and align your product accordingly. To ensure you’re heading in the right direction, use tools like surveys, interviews, and reviews to gather real feedback. Remember the "40% rule"—if 40% of surveyed customers say they would be disappointed if they could no longer use your product, you’re likely on the right path.✔️ 𝟮. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Pricing is more than just assigning a number to your product. It directly influences purchasing decisions. By using customer feedback to understand how your target audience values your product, you can find the optimal price point. 🏷️ Pricing sensitivity is key here—knowing how price impacts purchasing behavior helps align your pricing with customer expectations. 𝟯. 𝗦𝗵𝗮𝗿𝗽𝗲𝗻𝘀 𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 How do your customers perceive your product? 🤔 Crafting effective messaging starts with understanding the language that resonates with your target audience. Instead of assuming what works, use feedback to determine what grabs their attention and speaks to their needs. When users see themselves reflected in your messaging, they are more likely to engage with your brand and convert into paying customers. 𝟰. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝘀 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 Customer feedback doesn’t just help with product and messaging—it also refines your sales approach. Often, sales teams miss out on valuable insights that come from direct customer interactions handled by support teams. By ensuring cross-departmental communication, sales teams can use feedback to identify pain points and tailor their pitches accordingly. Feedback-driven sales enable a more personalized approach, which increases conversion rates and improves customer relationships. 📈 𝟱. 𝗞𝗲𝗲𝗽𝘀 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗛𝗮𝗽𝗽𝘆 😄 Metrics like Net Promoter Score (NPS) allow you to measure overall satisfaction levels and pinpoint areas that need improvement. You may increase client loyalty and achieve long-term success by regularly gathering feedback from your customers. Learn more on how to use customer feedback to improve your GTM strategy here: https://lnkd.in/dpZfm_mG

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Hitting both short and long term revenue goals requires a lot of buy-in across GTM teams. In this episode, we unpack success stories from years of trial and error, strategies for driving alignment with sales, and ways to keep pricing simple as technology evolves. Pete Eppele Rich Flati Jeet Mukherjee Tracy Dent Full episode here: https://lnkd.in/d5niQ5MT

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