Jackie Boswick

Retail media is reshaping the traditional marketing funnel! Here’s how brands can keep up 👇 🚦 Non-linear journeys - Today’s shoppers don’t follow a straight path, so marketers need flexible strategies 🔗 Unified funnel tactics - Blend awareness and conversion tactics to align with customer needs 📈 Data-driven decisions - Tap into advanced retail media insights to inform each stage of the journey Explore our take on evolving the funnel for maximum impact in retail media: https://okt.to/BXIrPy

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Kimberly Matenchuk, Managing Director, Programmable Media, at Cloudinary explores five trends that could help brands get more from their investments in video advertising...

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ABM research group ForgeX's comprehensive report is an in-depth reference guide for ABM practitioners when selecting an agency. It evaluates the state of B2B agencies in the context of ABM, offers strategy guidance, and presents a comprehensive landscape of B2B agencies with niche capabilities to support ABM. We're thrilled to be one of the agencies that made the list! Research Report: B2B Agency Landscape | ForgeX https://hubs.ly/Q02FGHGh0

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Achieve brand compliance for your organization with PageProof! 📘 This guide covers everything from understanding what brand compliance is and why it's crucial to identifying key stakeholders and knowing when to involve them. Learn the step-by-step process to achieve seamless brand compliance and drive business success today. Read more: 👉 https://hubs.ly/Q02CJq_t0 #BrandCompliance #MarketingCompliance #Branding

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Curious how top brands are leveraging Amazon Marketing Cloud to supercharge their performance? From cross-channel insights to precision targeting, discover how AMC is revolutionizing brand strategies (with impressive results to prove it!) 👇  

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Want to boost conversions? Discover the latest strategies in our new ebook: "3 Strategies to Maximize Conversions Now" Available for free, no email needed! Whether you're a seasoned marketer or just getting started, this guide is chock full of valuable tips to help you succeed. 💡 What you'll learn: ☑How to identify and eliminate friction points that cause conversion loss. ☑Data-driven strategies to enhance site performance and user experience. ☑Practical tips for mapping and optimizing the customer journey. Download your free copy now: https://lnkd.in/g6RRSXck #ConversionOptimization #CustomerExperience #Frictionless

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Want to build your audience members' trust in your brand? If so, it's critical to think about how you're visually communicating with them. Learn how to do that in this post from our VP of Design, Jasmine Patel.

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Marketing today can feel like navigating a maze. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: 💸 Maximize your ad spend 📊 Understand essential metrics beyond just match rates 🤔 Ask the right questions to evaluate data collaboration partners https://bit.ly/3XyhMyJ

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Have you ever downloaded an app only to forget about it later? Playable ads break that cycle. In Singular’s Winning with Creatives Guide, learn how CRAFTSMAN+ drove a +72% faster time to install with playable ads for DraftKings. Download a copy of Singular’s guide and start boosting your app’s performance with playables today! 🚀✨ https://hubs.li/Q02Dv8Fw0 #creativeguide

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Whether you’re looking to boost your response rates, acquire new customers, or revitalize your existing campaigns, this guide provides the tools and strategies to reach the right audience and achieve your marketing goals. This free Guide is your road map to direct mail success. https://lnkd.in/eQ5euWqs #Resultsmatter #audiencecreation #targetaudience #customaudience #directmarketing #directmail #growbrands #growthmarketing #brand

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Whether you’re looking to boost your response rates, acquire new customers, or revitalize your existing campaigns, this guide provides the tools and strategies to reach the right audience and achieve your marketing goals. This free Guide is your road map to direct mail success. https://lnkd.in/eQ5euWqs #Resultsmatter #audiencecreation #targetaudience #customaudience #directmarketing #directmail #growbrands #growthmarketing #brand

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Whether you’re looking to boost your response rates, acquire new customers, or revitalize your existing campaigns, this guide provides the tools and strategies to reach the right audience and achieve your marketing goals. This free Guide is your road map to direct mail success. https://lnkd.in/eQ5euWqs #Resultsmatter #audiencecreation #targetaudience #customaudience #directmarketing #directmail #growbrands #growthmarketing #brand

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🚀 Ready to Supercharge Your E-Commerce Success? Dive into Black Loup's comprehensive checklist of Conversion Rate Optimization (CRO)! This ultimate checklist covers everything from boosting website performance and optimizing product pages to crafting compelling CTAs and enhancing post-purchase engagement. Whether you're a seasoned pro or just starting, these actionable strategies will help you turn visitors into loyal customers and drive sustainable growth. Check it out now 👉 https://bit.ly/4egMoL7 🌟 Follow Black Loup for more! #Ecommerce #CRO #DigitalMarketing #UserExperience #OnlineBusiness #BlackLoupDigital

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Account-Based Marketing Styles: Which One Works for Your Enterprise, is your ultimate guide to understanding the different ABM styles and selecting the one that works best for your enterprise. In this ebook, you'll learn: - The different types of ABM styles, including one-to-one, one-to-few, and one-to-many - The benefits and limitations of each ABM style - How to select the right ABM style based on your business goals and target accounts - Best practices for implementing and optimizing each ABM style - Real-world examples of successful ABM campaigns using each style Download our free ebook now and discover the ABM style that's perfect for your enterprise! #ABM #b2bmarketing #Demandgeneration

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