Ivette D.

Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Are the tools of journalism applicable to #corporate communications? Without a doubt. I recently had the opportunity to discuss three of those tools, and how to apply them, at a gathering of comms professionals from @Method Communications, @Sling&Stone, @Harvard and other teams from our @VCCP family. I’d love to hear about other skills from #journalism you think are applicable to helping companies tell their best stories in authentic, media-genic ways. Comment below!

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Authenticity is key for senior executives to be influential on LinkedIn, but not every leader finds it easy to engage genuinely. 🔸In episode 342 of our For Immediate Release podcast, Shel Holtz, SCMP, and I explore how communicators can help executives craft authentic online personas and build influence and trust, focused on LinkedIn, with practical examples. I also dive into this topic in a new blog post published today, arguing that authenticity opens the door to success. Communicators must guide leaders who struggle with authenticity, identifying formats or mediums that play to their strengths. Take a read and listen to our discussion ⬇️ #Authenticity #Communication #LinkedIn #FIRPodcast https://lnkd.in/eMu9D48j

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As the digital landscape shifts, so must our strategies in #advocacy and #publicaffairs. Looking forward to attending today's Summit and participating in discussion on the intersection of public opinion, message and tech. https://lnkd.in/ed__dgHA #digitaladvocacy #digitalstrategy #DMAS24

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In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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The Wall Street Journal editor Paul Beckett’s account in the Columbia Journalism Review of how the Journal mobilized to free Evan Gershkovich after 16th months as a prisoner in Russia is a tour de force and “a free press triumph” and well worth the read. Some excerpts: A phone call to a senior government official who knows this terrain provided the answer: “There are times to be quiet and there are times to be loud—and this is a time to be loud.” “Yet on days like August 1 (when he was freed), the values that underpin democracy and are the foundation of a free press triumph.” “Few countries that are not democracies could point to such care for their ordinary citizens abroad, let alone noncitizens imprisoned for their political beliefs.” “news organizations must continue to assess and calibrate the risks their reporters face when operating in dangerous terrain. Perhaps they need to make more hard-nosed choices on whether it is necessary to deploy in person to countries that target journalists or whether that terrain can effectively be covered from outside, given advances in technology and communications.” “And they could ensure that press freedom around the world—an issue so fundamental to their existence that it is often taken for granted—is a subject they cover as if their livelihoods and their liberty depended on it.” https://lnkd.in/etZTVCeB

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In this recent article with Authority Magazine, I discuss the barriers women face in advancing to leadership roles and share actionable strategies to overcome these challenges. It's an honor to be part of this conversation and to continue advocating for a future where equity is not just an aspiration but a reality. Read the full article: https://lnkd.in/dXx-XWxK 💪🏽 #Leadership #WomenInLeadership #Equity #DEI #HopeForTheFuture #AmiraBarger

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20+ years of writing and reviewing press releases has left me with a deep hatred of the words "iconic", "innovative", and especially "paradigm shifting"! This is a smart piece by Eleanor Hawkins. And I agree - as long as the time investment is kept to a minimum and all parties are aligned on the goals of a "press release", there's still a place for them in the comms toolkit as a way to memorialise a moment in time. One add though. With data hungry LLMs looking for more and more content to ingest, and given the shift among many publishers to block the use of their IP, will we see a resurgence in the impact of press releases as influencers of AI answer engines? I predict yes.

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To better understand the challenges - and solutions - in the fight against #misinformation, we at Notified connected with a roster of veteran journalists to hear how #PR pros can help reporters do their jobs (and build stronger trust in news). Only a 4-minute read, learn more: https://lnkd.in/gn2XBPSY #PublicRelations #Trust

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This article highlights the challenges reporters face when seeking comments from companies and public figures. The phrase “did not respond to a request for comment” is becoming increasingly common in journalism. This trend raises questions about the impact on journalistic integrity and the changing landscape of media communications. https://lnkd.in/e33AuQRy

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Next week, Global Strategy Group releases our annual Business & Politics report — a collaborative research project drawing from this year’s global ESG Monitor survey data collected by our partner agency, SEC Newgate. For nearly a decade, we have conducted opinion research that tracks American’s attitudes around the role businesses play in shaping issues that affect society. This latest research report builds on that work and compares the opinions Americans hold with those of respondents from 14 different countries around the world.  With increasing public scrutiny, political headwinds, and legal attacks on environmental, social, and governance (ESG) initiatives in the United States, our report grounds corporate action in public opinion, weighs the risks of speaking out on social issues, and provides concrete recommendations for leaders, communicators, and employers. Sign up for our webinar where our experts will weigh in on October 18. RSVP at: https://lnkd.in/eja4CzCi #ESG #sustainability #climate

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As our world gets more fraught and complex, audiences are increasingly choosing news sources which are more visual, reports are more watched, less read, with YouTube continuing its rise. The implications of this trend for deep understanding of difficult issues is worth pondering. More people are concerned about how to grapple with the rising torrent of fake news, and many having doubts about how AI might be deployed by newsrooms. Edelman has partnered with the Reuters Institute for this annual report as we are all in the business of communicating and good, credible and trusted information is critical to everyone in that process

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PRovoke Media recently published its 2024 Comms Index report. While the study focused on senior in-house communications leaders in APAC, the findings apply to what we have seen in North America: Lead generation has emerged as the key business priority, as companies increasingly expect the comms function to demonstrate its value and impact. Of note: ℹ️ Lead generation has moved up to fourth place in business priorities. ℹ️ ESG has dropped to fifth place (social impact) and seventh place (environmental/climate) ℹ️ AI is rapidly gaining ground. Usage and familiarity have increased significantly. ℹ️ The budget for communication is contracting, and the perceived value of communication functions has decreased. ℹ️ Measurement and metrics remain challenging, as higher-value metrics like awareness and behavior change still rank behind media clippings. The findings also remind me of something I recently read from Gartner: 50% of marketing leaders cannot prove marketing's value to their enterprise due to skepticism and traditional beliefs. The precarious macroeconomic environment and the high expectations placed on marketing and communications will continue to be challenging. For agency and client leaders, we need to internalize these dependencies and their potential impact on our work to better guide and support our clients. Thank you, PRovoke Media, for your work. Paul Holmes Arun Sudhaman Diana Marszalek Maja Pawinska Sims Institute for Public Relations #agency #publicrelations #PR

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Exciting insights from our new study with @WECommunications—AI is helping communicators work smarter and feel more valued in their roles. It’s changing the way we approach our work. Worth a read! Full report here: https://lnkd.in/gErhy84W #AIinPR #USCAnnenberg #WECommunications #FutureOfWork

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A useful handbook for quick reference and a reminder to all journalists covering the #US elections to ensure information integrity. This is worth a look. As in absorb this before #election day #journalists #newsroom #misinformation #disinformation https://lnkd.in/g4heDxVP

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