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For more than 20 years, continuing to successfully provide marketing strategy, thought…
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Articles by Brian
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You're faced with client feedback demanding ad campaign changes. How will you navigate this new direction?
1. Listen Carefully: Fully understand their new goals and vision. Ask clarifying questions to ensure alignment. 2. Evaluate the Impact: Assess how the change affects timelines, budgets, and resources. 3. Present Solutions: Offer a revised plan that aligns with their new direction while keeping their goals achievable. 4. Get Agreement: Confirm their buy-in on the updated plan, deliverables, and costs before proceeding. 5. Stay Adaptable: Maintain open communication and flexibility to address any further adjustments. The key is to treat the change as an opportunity to strengthen collaboration and deliver better results.
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Here's how you can promote well-being and work-life balance for your team as a digital marketing manager.
Providing work-life balance to a digital marketing team is obviously crucial for maintaining productivity and employee satisfaction. We've found that by encouraging flexible work schedules allowing team members to work during their most productive hours is a great first step. Remote work options can reduce commuting stress and offer a more comfortable working environment. Set clear expectations and boundaries though, ensuring employees know when they are expected to be available and when they can disconnect.
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How can you create a sense of purpose and meaning for digital innovation initiatives?
To establish a purposeful direction for digital innovation, an organization must clearly articulate its 'why'. This involves identifying the specific problem being addressed, the opportunity sought, or the desired impact. This 'why' should align with the organization's mission, vision, and values, and resonate with the needs of customers and stakeholders. It should be specific, measurable, achievable, relevant, and time-bound to enable progress tracking and outcome evaluation.
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How can you effectively communicate the value of in-app purchases to users?
To effectively use compelling copy to promote in-app purchases, consider the following strategies: Understand Your Audience: Before crafting your copy, thoroughly understand your target audience. What are their pain points, desires, and motivations? Tailor your messaging to resonate with them. Highlight Value: Clearly communicate the value and benefits of the in-app purchase. Explain how it can enhance the user experience, save time, or provide exclusive features. Create a Sense of Urgency: Use persuasive language to create a sense of urgency. Limited-time offers or exclusive deals can encourage users to take action sooner rather than later. .
Activity
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Netflix tried to sell to Blockbuster for $50M and got laughed at. Nike once faced a $25M crisis. A last minute deal saved Tesla. Instagram started…
Netflix tried to sell to Blockbuster for $50M and got laughed at. Nike once faced a $25M crisis. A last minute deal saved Tesla. Instagram started…
Liked by Brian Grinonneau
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Our Perspective on How Prescription Weight Loss Providers Are Leveraging AI to Attract a Flood of New Patients. (#5 will surprise you) #AI…
Our Perspective on How Prescription Weight Loss Providers Are Leveraging AI to Attract a Flood of New Patients. (#5 will surprise you) #AI…
Shared by Brian Grinonneau
Experience
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English
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Organizations
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Our Lady Queen of The Most Holy Rosary Cathedral
Lector, Eucharistic Minister
- Present -
St. Patrick of Heatherdowns Church
Lector, Eucharistic Minister
- Present
More activity by Brian
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Attention: Med Spa & Prescription Weight Loss Practices here’s your newest and best employee.
Attention: Med Spa & Prescription Weight Loss Practices here’s your newest and best employee.
Shared by Brian Grinonneau
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“AI will not make us obsolete, but it will make us superhuman.” – Max Tegmark
“AI will not make us obsolete, but it will make us superhuman.” – Max Tegmark
Shared by Brian Grinonneau
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Apple’s latest IOS update includes the long-awaited ChatGPT integration with Siri. When a user asks a question that Apple’s software decides is…
Apple’s latest IOS update includes the long-awaited ChatGPT integration with Siri. When a user asks a question that Apple’s software decides is…
Shared by Brian Grinonneau
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AI is changing the game for client acquisition and is set to be the go-to tool for businesses in 2025. It’s like having a supercharged assistant that…
AI is changing the game for client acquisition and is set to be the go-to tool for businesses in 2025. It’s like having a supercharged assistant that…
Shared by Brian Grinonneau
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55%+ of website visitors leave after 30 seconds. Put a Chat Bot to work and visitors will stay longer and turn into customers.
55%+ of website visitors leave after 30 seconds. Put a Chat Bot to work and visitors will stay longer and turn into customers.
Shared by Brian Grinonneau
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: "AI is one of the most profound things we’re working on as humanity. It’s more profound than fire or electricity." Sundar Pichai, CEO of Google and…
: "AI is one of the most profound things we’re working on as humanity. It’s more profound than fire or electricity." Sundar Pichai, CEO of Google and…
Shared by Brian Grinonneau
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