Christian Banach

Every business has two VERY distinct journeys: Buyers and Customers. Please don't fall into the trap of grouping everything into one journey and thinking it will be a catchall strategy. It won't work well, and your marketing will fall short. This blog only touches on the surface of the differences between the two, but I'd encourage all business owners and C-suite execs to take a read: https://lnkd.in/gi9HukRZ #marketing #customerjourney #buyerjourney #brandstrategy #marketingstrategy

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Boost your brand’s visibility with PSM Marketing’s Content Marketing services. Engaging, SEO-driven content that drives results. #ContentMarketing #SEO

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Sharing Barrel's Q3 new biz pipeline results... - 102 total leads (+17% vs. Q2) - 44 calls taken (+7% vs. Q2) - 19 proposals sent (-30% vs. Q2) - Avg. proposal value (-11% vs. Q2) - 6 wins (2 more than Q2) Note: these do not count wins or opportunities with existing clients, just new clients we've never worked with before Hope to get aggregated numbers for all of Barrel Holdings at some point. We're not able to identify all of the lead sources, but the QoQ bump in lead volume is mostly coming from Shopify and Webflow directories, which tend to be poor fit opportunities. Hence, only a 7% uptick in calls taken. Our agency partners continue to be a robust source of leads although the opportunities are hit or miss. Our proposal value continues to decline as we opt for smaller initial projects (audits, small tweaks) with new clients which can then lead to larger engagements. Q3 could've easily had 3 more wins (9 total) but we'll likely get signatures this week or next. Oh well. We added 3 new CPG logos in Q3, continuing our efforts to niche down. Check out our updated Barrel website (www.barrelny.com) which positions the agency around CPG commerce. What trends are you seeing with your pipeline? How was your Q3 and how are you feeling about Q4?

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If you're a Detroit-based brand, it’s time to elevate your voice and establish your influence with a video podcast. Video podcasts are more than just conversations—they’re powerful branding tools that combine visual storytelling, audience engagement, and strategic content, helping you connect with potential clients and industry leaders in ways that traditional formats can’t match. The Power of a Video Podcast for Your Brand Amplify Your Reach and Awareness A video podcast series is a proven way to expand your reach. Unlike static posts or ads, video podcasts create an ongoing series that audiences can follow, building anticipation and brand familiarity. When shared across platforms like YouTube, Instagram, and LinkedIn, each episode can reach thousands of new viewers, boosting your brand’s visibility and keeping it top-of-mind. Connect Directly with Your Target Audience Imagine the impact of directly inviting your target clients and industry experts to be guests on your podcast. This isn’t just about sharing information; it’s about building relationships. By offering valuable insights through interviews and discussions, you’re engaging viewers who are already interested in what you do, whether they’re researching the market or actively seeking solutions your business provides. Position Yourself as an Industry Leader Hosting a podcast showcases your expertise and positions you as a thought leader in your field. When you feature industry professionals or discuss trending topics, your brand becomes the go-to source for valuable insights, increasing your credibility and authority. Clients want to work with brands that lead the conversation—and a podcast makes it clear that you’re at the forefront of your industry. Organic Content That Attracts & Engages Video podcasts create a wealth of organic content that’s perfect for repurposing across social media. Each episode provides valuable clips, quotes, and moments that you can share as highlights, behind-the-scenes stories, and teasers. This not only keeps your content fresh but also improves your brand’s SEO presence, making it easier for potential clients to find you when they’re searching for expertise in your field. Create a Sense of Community A podcast isn’t just a platform for your brand—it’s an opportunity to build a community. Viewers get to know you, your values, and your guests over time, developing a personal connection with your brand. This community-driven approach fosters loyalty and helps transform one-time viewers into dedicated followers. Stand Out in the Detroit Market Detroit’s vibrant business community is filled with brands looking for unique ways to stand out. A video podcast is your opportunity to set yourself apart from the competition by delivering high-quality, relevant content. For businesses in Detroit, establishing a video podcast with rocepez media means crafting a branded experience that resonates locally and beyond. Ready To Get The Ball Rolling? Shoot Me A DM!

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Why Responding to Reviews Matters - **Customer Engagement**: Engaging with reviews shows that you value customer feedback and are committed to improving their experience. - **Trust and Credibility**: Responding to reviews, especially negative ones, can build trust and credibility. It shows that you are transparent and willing to address issues. - **SEO Benefits**: Active engagement with reviews can improve your search engine rankings, making your business more visible online.

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Just wrapped our third advisory Council / Board meeting in 10 days. This rings true - your Board is as strong as the clients/ partners you recruit to the Board. The best insights come from those who will provoke new thinking and challenge your executive team to think differently. Tips from FG on recruiting below. #customeradvisoryboard #executiveengagement

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Email plays an important role in the marketing success of many small businesses. It’s cost effective, easy to get set up, and typically delivers the highest return on investment of any marketing channel. But what we can do in this article is look at some of the considerations you might want to take into account before you decide on the ideal email frequency for your business, and also review some stats from the Direct Marketing Association to see what the most common email frequency is. Read More: https://lnkd.in/eKzxQp3H #blog #emailmarketing #marketing 

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Copyblogger’s Personal Brand Accelerator opens enrollment in 2 days. It’ll stay open for 3 days. Then it’ll close for at least 3 months. One person in our last cohort went from $5k MRR to $25k MRR. Another gained 40,000 followers in 3 months. Get ready to join, but for now, let’s talk client/customer/employer quality… As someone who has done $50 jobs, $500 jobs, and $5,000+ per month jobs, I can tell you: 1. This meme is 100% real. 2. You should level up your skills and lead generation so you get to the higher level ASAP. Though you will have to pay your dues a bit to get there, you should never tolerate disrespectful treatment or jumping through tons of hoops. That’s just unacceptable.

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Brand evangelists as a salesforce... We unlocked 2,000 doors nationwide by turning our DTC customer base into a salesforce, encouraging them to request our products at their local grocery store. Why did they do this? DTC is inconvenient... -DTC prices were higher than in store. -Free Shipping threshold mean users would buy 4-6 pints. -Shipping schedule was only 3 days per week (frozen shipping logistics). The shift benefited both us as a business, and our customers. But we wouldn't have gotten there if we didn't learn DTC first. #dtc #digitalmarketing #entrepreneurship Ani Blinova-Wolff

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❌This is for them who thinks lead gen are not working anymore❌ 🤯if it's true how we have 99+ active clients in lead gen where 63 of them are CEO'S🤝 Think about it and comment bellow I'm interested to know your opinions🫵 Well it's a result of WISCONSIN🤝 🔶Through landing page we got 236 Leads📌 🔶WI is tough but still we maintain in single digit dollar CPL $8😂 🔶Where we already get 49 Self-booked appointment💯

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❌This is for them who thinks lead gen are not working anymore❌ 🤯if it's true how we have 99+ active clients in lead gen where 63 of them are CEO'S🤝 Think about it and comment bellow I'm interested to know your opinions🫵 Well it's a result of WISCONSIN🤝 🔶Through landing page we got 236 Leads📌 🔶WI is tough but still we maintain in single digit dollar CPL $8😂 🔶Where we already get 49 Self-booked appointment💯

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To maximize customer experience and drive lifetime value, sales, marketing, and client services teams must work together to develop and deliver consistent messaging. How to achieve alignment: - Regular meetings: Share insights, data, and client feedback. - Focus on market intelligence: Stay informed of industry trends and customer needs. - Test and adapt: Continuously refine messaging based on performance. #salesalignment #marketingalignment #customerexperience

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It was a sold-out luncheon for my talk "Rank & Roll in the Revenue with SEO." 🎸 Thanks, AMA West Michigan for inviting me. The verses to my Rank and Roll song: 1️⃣ Measure revenue from search engine visibility. 2️⃣ Capture demand created by your competitors. 3️⃣ Identify new ways for your customers to find you. 4️⃣ Discover what people and processes you'll need. If you want the slides containing some helpful context, comment here and I'll send them to you! 🎸

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3 Tips for Improving Your Marketing on a Small Budget. Watch now! https://loom.ly/jplxI9Q Remember to subscribe to the Michigan CMO YouTube channel for insightful content that explores ways to enhance your marketing efforts. #marketingtips #michigancmo

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Want to dominate local search results? Tune into episode 9 of Growth Boss to learn how to optimize your Google Business Profile (GBP) like a pro! In this episode, Ben Fisher, a Google Business Profile Diamond Product Expert, shares expert tips on: ~ Ranking higher in Google Maps ~ Avoiding common GBP issues ~ Recovering from suspensions ~ and more! Whether you're a small business owner or a marketing professional, this episode will help you improve you GBP listings! Listen now on YouTube, Spotify, or Apple Podcasts. Links are in the comments 👇 -- P.S. Your feedback is valuable to me, so please let me know what you think of the episode. #seo #googlebusinessprofile #localseo #localbusiness #localseotip

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In today’s digital world, standing out isn’t just an advantage—it’s essential. For Detroit and Michigan brands, a video podcast offers a powerful way to boost credibility, reach new audiences, and build genuine connections. Imagine having a media partner who not only understands your brand’s unique voice but also manages the entire podcast production process, helping you stay focused on what you do best. Why a Video Podcast with a Media Partner is a Game-Changer Build Trust and Credibility When your audience sees you on camera sharing your expertise, they connect with you on a personal level. A professional video podcast showcases your knowledge, passion, and commitment, positioning your brand as an industry leader and boosting your credibility. Reach a Broader Audience with Strategic Organic Content A video podcast allows you to create and share content that resonates with your audience. Every episode can be repurposed into social clips, highlights, and insights across multiple platforms, increasing your reach and ensuring your brand is always in the conversation. Maximize Efficiency with a Dedicated Media Partner Partnering with a professional media team like rocepez media means you have experts handling every detail—from filming and editing to planning and distribution. With our support, your podcast becomes a seamless extension of your brand, making it easy to stay consistent and strategic in your content. Leverage the Power of Today’s Marketplace In the fast-evolving digital landscape, video podcasts allow you to reach an audience that’s actively seeking expertise and authentic voices. By putting your brand out there regularly, you’re not just keeping up with trends; you’re setting them, and building a loyal following that values your insights. Ready to take your brand to the next level? Let’s get your voice heard across Michigan. Visit rocepez media to learn more about how a video podcast can amplify your message and connect with your ideal audience. Get started today at https://lnkd.in/g43eCuXh. #videoproduction #audiomarketing #podcastproduction #podcasting #brandawareness #audienceengagement #thoughtleadership #marketingstrategy #socialmediamarketing #detroitbrands #contentmarketing #videocontent #brandbuilding #detroitcreatives #contentcreator #entrepreneurlife #digitalcontent #brandloyalty #detroitmichigan #seostrategy #brandidentity #organiccontent #videomarketing #engagingcontent

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Personal ABM: An Account-Based GTM Firm Case Study: Apptricity Corporation Wins Largest Deal Sizes Ever with Enterprises Like Verizon Even though marketing leadership repositioned the company and its solutions -- and they put an ABM program in place, the company was challenged to break into and win large enterprise accounts. They were challenged to make their new positioning, messaging, and content relevant to target accounts, their strategic priorities, and the human buyers within those accounts. By looking at the interactions across the complete buyer’s journey and realigning the firm with its target enterprise customers, Apptricity was able to create a buying vision with some of the largest Fortune companies and government organizations in the world. Watch the video below where Roger Sanford (former CMO of Apptricity Corporation and Winnow and current CEO of Hcare Health) talks about the impact that Personal ABM had. You can see more #ABM case studies at: https://lnkd.in/e9XuNETh You can schedule a time to discuss how you too can go upmarket and win larger deals by going to: https://lnkd.in/et6GhHFu

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