Greg Hanson

🚀 Great read by James Anderson from Channel Futures, discussing how Landbase is transforming go-to-market automation for tech advisors. Bill Patchett from P2 Telecom says it best: "The agent community is generally a referral business. It starts with people you know... This is the best networking tool that I've ever been involved in." James some interesting conversations with Bill Patchett, Cary Tengler, and myself about how advisors are leveraging Landbase to build smarter lead gen engines. If you're looking for new ways to scale your business, this is worth a look. 🔗 Check out the full article here! Steve Farmiloe Joseph (Joe) Mardini

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Hey Nashville Founder and Funder friends: StartupNash is hosting events! We are having a happy hour during the week of #3686, and I want you to come. This event is for high-growth founders in Nashville launching something new (or an interest in newly launched startups)! Founders should expect to meet peer connections. Let me share a bit more. - Startup founders have a lonely road. It's important to make/invest in professional friendships. - 3686 is a great time to share new things you're working on/launching. - We practice peer mentorship (founder knowledge sharing) every day in StartupNash. - We are bringing our community experience to life with this ongoing event. There is a mix of founders and funders already signed up. Those attending 3686 can attend the conference happy hour, then StartupNash in East Nashville, then LaunchTN's after-party. It'll be a busy day but we can do it! I'll be attending every event. How you can help: - Share this event with a founder new to town - Be open to knowledge-sharing with founders - StartupNash is seeking sponsorships for our founder events in the future Details here: https://lu.ma/03h7wpei

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For AEC focused startups, think about GTM this way. For scale and keeping CAC metrics in line. Bottom Up. PLG for PLG : Product Led Growth for Project Led Growth - User focused marketing - frictionless on boarding - No Sales Function (it’s too expensive) Enterprise: Leverage Project based success to sell to the enterprise. - High Level Solution Sales - Proven ROI Metrics - Make the CFO your champion - Have a well thought out - ABM strategies work well here. Enterprise Solution vs Discounted offering for bulk purchase. Spec to Check: Build generic specifications for your product and work with A/E firms to get them placed. This is for Construction Tech Specific. Owner Influence - Everyone’s ultimate customer. - Brand awareness - Thought Leadership - Building Type Specifc Marketing. We have an entire playbook on this type of stuff. Also what we teach in our stage agnostic incubator.

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Want to learn more about the role of the business user in low-code. Watch this fun episode of Low down on Low-code!

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The big REITs have two big advantages over independent self storage operators: big marketing budgets and tons of data. Earlier this week, I met with over 100 independent operators in Hilton Head for the GA/SC Annual Conference. We broke down 8 takeaways that any operator can implement to to be competitive with (and outperform) the “big guys”. Take a listen.

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If you are in manufacturing, the stakes are high when it comes to choosing a customer platform that can make or break business success. Antiquated systems and integration issues have stifled innovation forcing businesses into a continuous loop of operational inefficiencies. In this on-demand webinar, experts from DealHub.io, Wendt Partners and HubSpot share their insights and expertise on driving greater efficiency, productivity, and customer satisfaction. Check it out > https://lnkd.in/d-iYC_sw

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It’s an honor to be recognized alongside so many innovative leaders shaping the future of real estate. Thank you, Inman. I’m proud of the work we're doing at Pacaso to transform luxury real estate—our momentum speaks volumes: ✔️ 38% YoY growth in adjusted gross profit, highlighting demand for co-ownership. ✔️ 36% YoY growth in transactions and service fees as more families embrace smarter vacation homeownership. ✔️ 40% improvement in adjusted EBITDA, underscoring disciplined growth. ✔️ 19% reduction in real estate inventory, setting the stage for sustainable expansion. Whether as a homeowner or an investor, there’s never been a better time to join us. Learn more about our journey and investment opportunities: pacaso.com/invest #InmanAwards #VentureCapital #PropTech #Pacaso #RealEstateInnovation

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In this exciting episode of the Duran Inci Podcast—where innovation meets deep insight—I am thrilled to host Alex Berg, a pioneering entrepreneur who is revolutionizing industries with his innovative approach at Cratos Equipment, often dubbed "The Tesla of Construction." Visionary Insights: Dive into the motivations that drive top entrepreneurs beyond mere profit. Learn about Alex's passion for transforming the status quo and how it leads to groundbreaking results. The Power of 'WHY': Discover how aligning business operations with core values can shape the future of an industry and forge unstoppable teams. Challenging the Norms: Unpack why tackling complex challenges is essential for creating a fulfilling and impactful future. This episode is a must-listen for aspiring entrepreneurs and anyone eager to explore the limits of what's possible in business innovation. Tune in and be inspired to think differently and act boldly. #EntrepreneurialSpirit #InnovativeLeadership #VisionaryThinking #BusinessTransformation #CratosEquipment #DisruptTheStatusQuo #FutureOfBusiness #PodcastForChange #DuranInciPodcast #ChallengeConvention

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At StorSuite, we're not just buying storage facilities—we're building lasting partnerships. We're thrilled to invite accredited investors to join us as we expand and acquire new facilities. 🏢 Our approach is simple: service minded, people-first, with a dash of SaaS. We're dedicated to delivering exceptional service through our comprehensive suite of solutions, from tenant protection to marketing, communication, and third-party management. This isn't just an investment—it's a chance to partner with a team that values authenticity, operational excellence, and ethical standards. 🌟 Ready to be part of something extraordinary? Reach out at [email protected] to learn more. What do you look for in a storage partner? Let's chat! ⬇️ #SelfStorage #StorageExcellence #Storage #Investments #InvestmentOpportunity

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https://lnkd.in/gDPEDrN5 Great quick article for any #CMO of a startup or #privateequity backed tech company. "Which is why business leaders talking to data-driven board members stick with what can be measured – marketing’s contribution to the near-term pipeline. However, that only tells half the story, and honestly, it does marketing (and the value of your board) a disservice." What if you could tell the other half of the story in financial terms that board members do understand? Revup Marketing, Inc. #MarketingROI

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Pt 2 of Federal GTM series....I made a free tool last night https://lnkd.in/ew2fTmyC In this video I'll show you how to find the exact email addresses and phone numbers of the people in the government who are buying what you sell. Let me know what you think and what you want to see next.

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Do you stumble over your words when someone asks what you do? Check out Jaime's Pitch Practice Party below.

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The great thing about my work is that I have the freedom to follow my curiosity. My latest research is a great example of that. It started out by looking at the latest reported traffic figures of the major U.S. real estate portals. With CoStar Group investing so heavily in Homes.com, I'm curious what impact it's having. The numbers are up...and up a lot. After that I got curious about how much it was costing. Looking through the public filings through SEC.gov I can find CoStar's total advertising spend. Plotting that over time showed me the level of investment. Oh, and then I remembered an article I wrote a few months ago about portal traffic being a non-zero-sum game. So I re-ran the numbers for Q2 and it was EXACTLY the same. Fascinating! So all of Homes' traffic is coming on top of the other portals. Cool. And then for some reason I plotted out CoStar's advertising expense and Homes.com's traffic on the same graph. Visualizing data helps me understand. And, perhaps unsurprising to anyone, both metrics tracked exactly. But that led me to the real insight of the research: CoStar needs to KEEP spending ad dollars to maintain its current traffic level. It's like launching a rocket into space; you need to keep burning fuel for a long time until you reach escape velocity. CoStar is still in the heavy burn phase. Where I ended was nowhere near where I started, but it was quite the intellectual journey. A lot more goes into my work and research than what comes out at the end. Enjoy!

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I see an industry wide need to include more functions and teams in the GTM motion, this one reflects pretty closely to what I have in mind https://lnkd.in/ek2iCWXb

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It’s funny, every technology has adoption curves. Like any technology, whether it be string, steel, software, or hydrogen-fuel- the limitations are on the business model and implementation, and cross-domain ingenuity. Short-term thinking is a real hazard. A big issue today is that people think we are somehow in a different place than we were 100 or 1000 years ago. The past is much closer than modern Americans realize. Things like software, which are magic-tools, are just a domino in the long line of dominos that is human invention.

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I had several people reach out with interest in the Triangle Tweener Fund asking for details on the accreditation requirement. It's a SEC requirement and here's a quick guide on what an accredited investor is and how our partner AngelList verifies-> https://lnkd.in/gidDDWP3

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Due to the wide acceptance of #AI trends in numerous industries, it might seem as though everyone in the #corporate world collectively agrees that artificial intelligence is the best way forward — but even in these exclusive spaces, #digitization is more of a fraught topic than you’d expect. According to National Mortgage News, generative AI is raising many questions and concerns, especially from #mortgage professionals. According to research from Arizent, mortgage professionals are way more hesitant to engage in AI platforms or implement AI into their workplace. Some major causes for concern are a “loss of #personal touch,” concerns over job loss, and potential erosion of #individual thought, #ethics, and human #skills that come with relying on convenience. As predicted by many industry leaders, AI has far too many advantages for it to be ignored completely — so how do we reach a compromise with these mortgage professionals? Is it possible for their jobs to co-exist with AI technology, and consumers can opt for “human” quality services as a speciality service? What does this say about other industries that have quickly latched onto AI?

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Next Generation of Fast-Casual “food-as-a-service’ Billionaire Marc Lore on plans to expand Wonder to 90 new locations by end of 2025 Wonder founder and CEO Marc Lore and FreshRealm founder and CEO Michael Lippold unpack their partnership on 'The Claman Countdown.' See less Billionaire Marc Lore on plans to expand Wonder to 90 new locations by end of 2025 Next Generation of Fast-Casual “food-as-a-service’ Future of Culinary Wonder and FreshRealm 20-year exclusive partnership Food management FreshRealm produce for Wonder Wonder to open 90 new physical locations by end of 2025 Marc Lore: created 30 different Fast-Casual recipes from fast-casual restaurants across every vertical, Mexican, Salad, Greek We cook all 30 restaurants in a single 2,800 SQ Foot Kitchen with only tow pieces of electrical cooking equipment, no stove, no gas, no flames, no chef’s Tuned the kitchen into a micro fulfillment center Cook high-quality food really fast with light labor Unlocking unprecedented volume per square foot Have opened 12 locations that are doing $5 million per location monthly Wonder we own the delivery, so we are completely vertically integrated All the technology in the kitchen Wonder we do all the delivery, we do all the cooking Consumers can order from ALL 30 restaurants in a single checkout and a single delivery Under 30 minutes from great chef’s Wonder we bought the worldwide rights to the recipes the Brand Names – Wonder we own it—put it into one singular technology platform Wonder power of the Next Generation of Fast-Casual “food-as-a-service’ model Under 30 minutes eat time, its faster, its hot its more accurate 50% of Wonder orders are Pick-up Wonder locations looks like a fast-casual restaurant—you can sit down Next Generation of Fast-Casual “food-as-a-service’ 30 different fast casual restaurants in 1 Location FreshRealm- enable food growth with biggest food integrators FreshRealm backend solution, infrastructure—allows Wonder to grow fast at a lower coast without the Cap-X FreshRealm $1 billion of infrastructure already in place –plugs into existing infrastructure eliminates all Wonder Cap-X – FreshRealm lower Wonder’s cost allows Wonder to grow and scale Marc Lore one person cooks all the food for all 30 restaurants – on the low peak volume hours Commoditize system of fast casual cooking on the backend Perfect Steak in 6 minutes : Pasta in 41/2 minutes: Pizza in 88 seconds : Salmon: BBQ Wonder we have spent hundreds of millions to engineer the food to be able to cook Next Generation of Fast-Casual “food-as-a-service’   Wonder we will open 1 location per week in the next 25 weeks FreshRealm will do all the supply chain management Truck Logistics-- Next Generation of Fast-Casual “food-as-a-service’

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