Grace Weston

Let's talk about something most marketing agencies won't: how to market your El Paso business on a tight budget. 💡 The truth? You don't need a Fortune 500 budget to make an impact. Here's what actually works: ✦ Start with what's free: Google Business Profile, social media presence, and local business directories ✦ Invest in what converts: Your website and email list ✦ Leverage your location: Local SEO and community partnerships ✦ Focus on retention: Keep existing customers coming back Stop throwing money at random marketing tactics. Start investing in strategies that actually grow your business. Here's your first step: Review where your marketing budget went last month. Did each dollar bring measurable results? Aim to make your marketing budget work smarter. Let's talk about making every marketing dollar work harder for your El Paso business. #SmallBusinessTips #MarketingROI #ElPasoBusiness #LocalMarketing

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The PPC Mastery Summit Q4 Edition Starts Tomorrow! Ready to make this your best Q4 yet? The summit kicks off tomorrow, October 22, and my session, "How to Launch a Product Profitably on Amazon in 2024 & Beyond," goes live on Wednesday, October 23. In addition to my presentation, you'll gain access to insights from top Amazon PPC experts, sharing strategies to boost sales, reduce ad spend, and increase profits during the most crucial time of the year. And the best part? For less than $10—cheaper than popcorn at the movies—you can unlock actionable tips to maximize your holiday campaigns and drive real results. Don’t miss out on the opportunity to supercharge your Q4 performance! Grab your ticket now: https://lnkd.in/eSmxwNYZ See you at the summit! #AmazonPPC #Ecommerce #Q4Sales #PPCMastery #HolidaySelling #Profitability

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Looking to make a big impact in Colorado Springs? Local SEO is the game-changer your business needs! Here's how it helps: ✅ Dominate Local Search Results: Be the go-to business for customers searching in your area. ✅ Attract Ready-to-Buy Customers: Capture leads who are actively looking for your services. ✅ Strengthen Community Presence: Build trust and recognition with the local audience. ✅ Drive Foot Traffic: Convert online searches into in-store visits! 💡 Want to unlock your business’s potential? Learn how our team of SEO experts can help! 👉 Check out our latest blog for more tips: [d3digitalmedia.com] 📞 Ready to grow? Contact us today! #ColoradoSpringsSEO #LocalSEO #BoostYourBusiness #DigitalMarketing #SmallBusinessGrowth #D3DigitalMedia

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🚀 Small Business Owners & CMOs: Elevate Your Marketing! 🚀 Did you know that businesses with optimized SEO see an average of 14.6% conversion rate? At Creative Options Marketing, we specialize in: 🔍 SEO & Local Optimization 📱 Social Media Strategy 📝 Content Creation 💻 Website Design & Development 💰 Paid Advertising Achieve more customers, higher ROI, and enhanced brand visibility with our performance-driven strategies. ✨ Success Story: We recently helped a local retailer boost their online sales by 30% through targeted social media campaigns. Imagine what we could do for your business! 💡 Tip: Regularly updating your website content can improve SEO and keep your audience engaged. 👉 Discover how we can boost your ROI today! Visit our website at: https://lnkd.in/g_kWrpUF What’s your biggest marketing challenge right now? Let’s discuss how we can overcome it together! #SmallBusiness #Marketing #SEO #SocialMedia #ContentMarketing #WebDesign #ROI #CreativeOptionsMarketing

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TIP TUESDAY: Make your UVP (Unique Value Proposition) clear as CRYSTAL, front and center on your website. ❌ You DON'T want your web visitors scrolling to figure out what you or your product does. ✅ Clear messaging wins every time. ❌ Confusing messaging is a guaranteed ticket to a bounce from your site. Have you revisited your messaging and UVP recently? 🪧 This is your sign #messaging #websitetips #uvp #marketingstrategy

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Want to run ads but aren't sure your business is ready?! Here are the 3 things you MUST have in order to grow your business with Facebook Ads. DM me to chat about how we can help you grow your business with Meta ads and strategic marketing consulting!

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I'm getting ready to revamp my email marketing strategy. I realize it's the only place I own my message without interference. Your email list... your website... your podcast... your mailing list... nobody can take these away. You own the connection. You control the conversation. This is where the real marketing power is, and email marketing is the crown jewel in your marketing empire. For more, check out my latest article in the Content Marketing Strategies Series: "Why Email Is Still the King – The Only Marketing Asset You Truly Own (and How to Maximize It)" Link in the first comment. #digitalmarketing #strategy #emailmarketing

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I just dropped the fourth episode of Growth Boss! In this episode, Kayla Hollatz and I discuss the website copywriting strategies that helped her client grow from $72K to $1.9 MILLION in just one year. If you're looking to learn the process of website copywriting that drives conversions, this episode is for you! Your feedback means a lot to me, so let me know what you think of the episode! Podcast links are in the comments 👇 -- P.S. I’m currently looking for growth marketers to interview. If you know anyone, drop their name in the comments! #SEO #digitalmarketing #marketing #growthmarketing #copywriting #podcast #podcastshow

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It was about time we upgraded our pod game! 🎙 This episode will be quite special for several reasons. One, Gerardo Ospina is an absolute badass! He grew On The Map, Inc. PPC department from $100K to $500K in yearly revenue! 😲 ..and no, he doesn’t do sales. What he has done is focus on rigorous work and ongoing PPC testing. Within the last two years, he has figured out the hardest market in search. 💰 PPC for personal injury lawyers! 💰 Gerardo and I recorded a proper talk on the latest trends in PPC for lawyers. ➡ Shift to automated bidding... ➡ Massive negative keyword lists... ➡ LSA best practices... ➡ Budget selections... ➡ Rapport building with clients... …and a lot more! Stay tuned, this is going to be a good one!✌🏻 #lawfirmmarketing #lawyerppc #ppcforlawyers #personalinjurylawyermarketing #lawyerleads #lawfirmgrowth

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Sales? Systemized. Onboarding? Systemized. Feedback & approvals? Systemized. Content creation & reporting? Systemized. Communications & follow up? Systemized AF. I make every part of the client experience FUN, EASY, and SIMPLE in ClickUp because freelancers are dime a dozen these days, and meeting deadlines is only a small part of why a client chooses to *stick around for a long time*. #clickup #freelancetips #freelancers #freelance #freelancing #getorganized

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Monday marketing thoughts from my desk... are you fully leveraging today’s marketing tools? If not, you might be unknowingly holding your business back👇 Here’s the breakdown: 💰Revenue Impact: Platforms like TikTok, Instagram, and Facebook have evolved. If you're not utilizing their interest-driven feeds, you're missing out on connecting with new customers and driving sales. The reach potential is massive — don’t leave it untapped. ⚙️Efficiency Loss: Outdated marketing strategies require more effort with diminishing returns. Modern methods—like using interest-based algorithms and targeted paid ads—are designed to save time and maximize your ROI. By not adopting these, you're working harder for less. 📈 Missed Growth Opportunities: The marketing landscape shifts rapidly. New trends, tools, and platforms emerge daily. If you're not adapting, your competitors are, and they’re gaining ground that could have been yours. 👍Action Steps for Business Owners: 👇 1️⃣ Audit your current strategy: Identify where you're still relying on outdated tactics. 2️⃣ Integrate modern methods: Whether it’s enhancing your social media presence with targeted content for specific audience cohorts or refining your paid ad strategy to retarget everyone who has watched over 50% of your videos on Instagram, start making data-driven decisions. 3️⃣ Stay informed: Keep an eye on emerging trends and be ready to pivot when necessary. This proactive approach will ensure your business remains competitive and continues to grow. Taking these steps now will set your business up for long-term success in today’s fast-paced market. #businesssgrowth #marketingtips #marketingagency #marketer #socialmediatips #socialmediastrategy #nashvilletn #nashvillebusinessowner #nashvillebusiness

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The Best Hack to Grow Your Marketing Agency 📈 Want to grow your agency? Stick with what’s proven. If a partnership is bringing in clients, don’t change gears—scale it! Reach out to coaches and community leaders, offering to be their marketing partner in a win-win revenue share. Double down on what’s working, and watch your agency thrive! 🔥  #AgencyGrowth #BusinessStrategy #ScaleYourAgency #MarketingAgencyTips #RevenueGrowth

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If people see your content, outreach, or ads, it means you are advertising (and advertising always works). Did you get a lead or a sale? Maybe. Maybe not. But if you're doing those activities, you are advertising. And advertising always works. The question is how well it works. For example, compare these two scenarios: 1. I write an email to my list. I put a CTA at the end. 100 people click it and 10 book calls. 2. I write a different email to my list and put a CTA at the end. This time 0 people click. As long as people open the email, marketing 'worked'. But in the first email, I marketed better. Advertising is posting content, running ads, or doing outreach (letting people know about your stuff). You just need to pull on the 2 levers to improve the results from your marketing activities: 1. Do more of it (volume) 2. Do it better (efficiency) And ideally, do both.

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If you are struggling to land paying clients based on your podcast's content, this week's episode is a must-listen! In under 16 minutes you'll be able to identify the most common mistakes podcasters make when trying to turn listeners into paying customers, and what to do to fix it! Make sure you're tuning in to episode 85 of this new season of The Podcast Space! #podcasting #podcastgrowth #podcastclients #podcastcommunity #podcastsuccess

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Small business owners are working their asses off trying to grow revenue, get clients, and engage new customers. Most of them didn’t get into it to become sales and marketing experts. And so they’re confused, tired, anxious, and exhausted. It’s really subtle, but if you slow down and stop long enough to look, the activities being executed are almost always: - Sales desperate (offering free shit, big discounts, lots of blinky and busy stuff) - which inherently builds walls not bridges - Void of strategy (we don’t know the deep and personal experience of our best clients - where they are, what they really want and what they’re afraid of) - we’re just spinning in circles spraying stuff - Generic, safe, and boring - usually with the help of AI or some human who doesn’t know as much or case as much as the owners The result is watered down coffee or soup without salt. It’s not that it’s bad, just not compelling and far from contagious. Story is not just a cute buzzword. It’s your best sales strategy. Infuse everything with: - Emotional awareness of your clients’ experience - Confident expressions of your specific expertise - Intimate ways for them to connect to you directly (example if you’re looking for 8 new clients, don’t make them fill out a damn form, give them your cell phone number to text) - Stories from other clients you’ve served and how your thing made their life better or made them more money In a noisy digital world, it’s tempting to try and scream louder to get attention. But when you start whispering, people you really want to work with, gather around. That’s what we do with good stories. We lean in.

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#Startuptip2 The $0 Marketing Strategy That Works You don’t need a big budget to market your business. Here are a few things I’ve tried that worked well: ✅ Join communities where your audience hangs out—groups, forums, or online spaces. ✅ Give value first. Answer questions and share tips. ✅ Ask for referrals. Make it easy for others to share what you do. A simple message they can pass along goes a long way. ✅ Host free events. Try a webinar, Q&A session, or workshop using free tools like Zoom or Google Meet. ✅ Reach out to people you know. Let your network know what you do—you’d be surprised how many are happy to support you. These simple steps can make a big difference. Have you tried any of these? How did it go? Or do you have your own $0 marketing tip?

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Building an email list isn’t just an insurance policy. It’s an asset that grows as your brand grows. Build an email list to nurture your audience. Nurture your audience to increase your revenue. Increase your revenue to scale your business. Scale your business to automate processes. Automate processes to save time. I'll show you how to build yours today here 👉 https://lnkd.in/genzmpDx

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