Frank Cowell

Being asked to help a publicly traded Irvine, CA technology company stand out among Silicon Valley elites is a tall order. But when that company's products makes lives easier and helps new businesses grow-- it’s a different story.

"Connect Smart. Do More." was born from our mission to focus on the human benefit of Lantronix technology--not the features. No longer did the XPort Pro offer a 32 bit processor in a thumb-sized device--instead, it enabled doctors and nurses to check patients'… Show more

Being asked to help a publicly traded Irvine, CA technology company stand out among Silicon Valley elites is a tall order. But when that company's products makes lives easier and helps new businesses grow-- it’s a different story.

"Connect Smart. Do More." was born from our mission to focus on the human benefit of Lantronix technology--not the features. No longer did the XPort Pro offer a 32 bit processor in a thumb-sized device--instead, it enabled doctors and nurses to check patients' vitals from their mobile phones.

"Connect Smart. Do More." has become a guiding principle for Lantronix. And it's cascaded beyond the marketing, trade show booths and website--to permeate company culture and how they work. Show less

Toshiba came to Elevator with a problem: "We invented this really cool technology 25 years ago called NAND Flash and nobody knows about it!". Elevator's challenge: How do we tell the NAND Flash story in a way that conveys the every day impact of the technology without taking ourselves too serious? The answer was a fun campaign called The NAND Flash Deprivation Experiments, a series of experiments to see what life would be like without NAND Flash. The video series is housed on a microsite… Show more

Toshiba came to Elevator with a problem: "We invented this really cool technology 25 years ago called NAND Flash and nobody knows about it!". Elevator's challenge: How do we tell the NAND Flash story in a way that conveys the every day impact of the technology without taking ourselves too serious? The answer was a fun campaign called The NAND Flash Deprivation Experiments, a series of experiments to see what life would be like without NAND Flash. The video series is housed on a microsite featuring the latest in web goodness and topped off with a social media-infused sweepstakes. Traffic was generated both organically and through paid placements. Additionally, Elevator partnered with Orange County-based Lages PR for ongoing public relations and social media outreach. Show less

Lantronix wanted a creative way to tell the story of their new iOS print enabling device, the xPrintServer. So we concepted and developed this launch video to convey the game changing nature--and subsequent excitement--of xPrintServer.

We love beer. So it was good fortune that Ballast Point, one of San Diego’s premier craft breweries, came to us for help with a brand refresh. With exponential growth over the last several years, they needed a more consistent, repeatable look that wouldn’t offend their “to-the-death” fans. We understood-- don’t mess with our beer, either.

So we developed a packaging system and online presence that used elements from the original look and feel, tied everything together more cohesively… Show more

We love beer. So it was good fortune that Ballast Point, one of San Diego’s premier craft breweries, came to us for help with a brand refresh. With exponential growth over the last several years, they needed a more consistent, repeatable look that wouldn’t offend their “to-the-death” fans. We understood-- don’t mess with our beer, either.

So we developed a packaging system and online presence that used elements from the original look and feel, tied everything together more cohesively and was easy to replicate for new brews and rapid expansion. Show less

Qualcomm wanted to make a splash at CES 2010 using real technology facts--not just eye-catching design. So we gave them both with the "Factoid City" concept where all the amazing Qualcomm work around the world creates a living, breathing, global city.

Retail sales hit $7.22 Billion for the surf industry in the U.S. in 2008. And Surfride wanted a bigger piece. So they called us! We developed a fresh look for their online presence and paired it with an amazing user experience and a new e-commerce platform. Since launch, web revenue has seen an increase of over 30%.