Franklin Rios

Can AI transform job satisfaction? Research by BCG underscores the transformative potential of AI in revolutionising job satisfaction and retention among employees. Their findings reveal a critical link between task enjoyment and employee retention: those burdened with tasks they dislike are significantly more inclined to contemplate leaving their positions. By leveraging AI, this technology will help reduce employee burnout and allow greater focus on more meaningful and fulfilling tasks that align with their skills and interests. #FutureOfWork #JobSatisfaction #AI

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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Captify®'s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h

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MediaMint has appointed Rajeev Butani as the new CEO, ushering in a new era of leadership and innovation. Discover how this strategic move will shape the company's future. Read More: https://lnkd.in/guXJ4s7q #LeadershipChange #NewCEO #CorporateNews #BusinessLeadership #Innovation #MediaMint #DQChannelnews

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#RetailMedia has increasingly emerged as a game-changer for #supermarkets – a new, high-margin revenue stream with the power to transform how they engage with both brands and consumers. But, what is Retail Media and how can it benefit a supermarket? Our e-book, Supermarket Success: Unlocking Growth Through Retail Media demystifies Retail Media with three cases studies that illustrate the impact of Retail Media on a supermarket’s most critical business objectives: ✅ Growing Competitive Insights ✅ Growing Revenue by Converting Shoppers ✅ Growing Revenue by Selling Advertising Ready to checkout? Download the e-book and unlock the full potential of Retail Media: https://ow.ly/ZVm530sHjry #RetailMediaNetworks #GroceryStores #GroceryMarketing #DigitalInsights #RetailMediaInsights

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Meet Christopher Yu, of U.S. Bank, whose team recently won the 2024 Experience Maker of the Year Award (for the Americas) at #AdobeSummit24. Chris has some great insights into hyper personalization do’s & don’ts and the foundational role of digital transformation in contemporary marketing. Check out our interview! #marketing #personalization #AI #financialservices #trus

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Need more from your brand research? Illuminas's proprietary MaxShare methodology delivers. Learn more with the white paper. #mrx #mr #brandshare #mindshare #marketing #branding

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Financial services marketing can feel like a tightrope walk. How do marketers balance regulatory requirements and data privacy with the personalized brand experiences customers expect? Wells Fargo, First Horizon Bank, Tredence Inc., and LiveRamp can show you how. Watch this on-demand webinar to discover finserv best practices to maximize marketing performance in 2024. https://lnkd.in/gnj_Vpzj

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Forrester Senior Analyst Nikhil Lai outlines the merits of AI in advertising as a time and money saver, but notes its efficiencies can come at the expense of advertisers’ control and transparency. AI comes in three flavors — predictive, generative, and prescriptive — each of which applies to various aspects of advertising processes, spanning big ideas to creative’s last mile. To be successful, he advises turning AI-integrated advertising into a team sport practiced by CMOs, agencies, and technology vendors. https://lnkd.in/eY89hwrH #digitalmouth #AIadvertising #digitalmedia

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🚀 Explore our latest insights: Unlocking Opportunities: How Digital Advertising is Transforming Latin American Enterprises. Discover actionable Marketing Content. Learn more here: https://ift.tt/mNgR6MH. #DigitalMarketing #SEO #Digital Marketing, Advertising, American, Digital, Enterprises, Latin, Opportunities, Transforming, Unlocking

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Find out what gets these Monks excited about the future of virtual shopping assistants!

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Financial services marketing can feel like a tightrope walk. How do marketers balance regulatory requirements and data privacy with the personalized brand experiences customers expect? Wells Fargo, First Horizon Bank, Tredence Inc., and LiveRamp can show you how. Watch this on-demand webinar to discover finserv best practices to maximize marketing performance in 2024.

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 As CTV ad spend increases, advertisers face ongoing challenges in the areas of measurement and attribution. With CTV now a critical part of the media mix, our new report with MNTN breaks down why brands need CTV-specific methodologies to confidently measure their campaign performance and outcomes. #sponsored https://lnkd.in/eJKzq3by

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Our Victor Y. discusses how the convergence of CTV and commerce media will provide brands the ability to create more cohesive omnichannel campaigns -- via Streaming Media Magazine: https://lnkd.in/eeBMp5pn

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Great CMO read. cc: Club CMO If you had the change to do your career over, what would you do differently? I would be looking for the exact opposite of what I thought my brief was eight or 10 years ago, [which was] how much can I hoard about all the people [I’m focused on]? How do I get more? How do I know more? Now, I would think about the reverse of it. What is the least that I need to collect, so that I can make an impact positively in someone’s life? … Sometimes, in the hunt for granularity, we tend to forget the outcome. The outcome is to drive the brand sales forward … without pissing people off in the process.

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Automation offers some benefits, but the inherent risks to automation in the programmatic supply chain point toward an existing legacy of #AdFraud and unbalanced deals in the space. If the industry cannot be trusted in its current form, what can make advertisers feel secure should even more of the process be conducted by black box algorithms? Trust is valued at a premium, and the way things are going, there is little confidence in automation's ability to bolster that trust. #AdTech #Innovation #AI

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Check this out amigos - the dream, the delivery, and the pitfalls of AI for customer data and marketing — in handy on-demand webcast form …

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