Frank Moreno

Our partnership with Baird demonstrates the impactful benefits of using Triptych's enablement software. Whether you’re in finance or any other regulated industry, these insights could transform your approach to marketing. https://hubs.ly/Q02JBjry0 #CaseStudy #MarketingSuccess #Compliance #Efficiency #Personalization

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Recurly Study Finds Consumer Payment Experience is Critical for Subscription Growth https://ow.ly/ue8m50RFPfT #sales #B2Bsales #B2BTech #B2B #salestech

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When channel marketers fund activities that direct buyers to partners (as they should!), it’s difficult to maintain control over that customer journey, know what steps the customer is taking on partner sites, and have a closed-loop process to measure success. Data from Through-Partner Marketing automation allows you to track your results. It allows you to analyze your marketing campaigns and identify where you performed well, and areas that can be improved. Maybe a particular campaign performed well in a particular region, or with a specific segment of partners. All of this can be gleaned from the data to help channel marketing teams improve (and prove!) their value over time. This is the final part of our Through-Partner Marketing Best Practice Series. Read Part #6 here > https://1l.ink/HWFKTKK #partnermarketing #channelmarketing #TCMA #channelstrategy #ecosystems

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#GTM2024 may be over, but the insights are still flowing! If you missed Hayes Davis’ talk on “Unreasonable Efficiency,” check out our round-up blog in the comments below for key trends like scaling efficiently, RevOps as the glue for GTM alignment, and why best-in-class tools are winning over all-in-one solutions. 💡 Plus, we’re excited to announce our new AI-powered Account Research tool, now available! Mention GTM when booking a demo and get 5,000 free credits to try it out. Learn more here: https://lnkd.in/g52xBPKT #GTM2024 #GradientWorks #SalesEfficiency #AI

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🎙️ New Episode Alert: The SaaS CFO Podcast 🎙️ In this episode, Ben Murray talks with David DeWolf about the crucial metrics for a business on the cusp of generating revenue. David shares how his team has created a roadmap focusing on key marketing metrics, response rates, and call conversions. While they are still building their pipeline and don't have a win rate yet, they're diligently measuring the data points they have to guide their growth. Discover the importance of early-stage metrics and pipeline development on The SaaS CFO Podcast! Episode 124 is now available, links down below 👇 YouTube: https://lnkd.in/gHEmrEcx Apple: https://rpb.li/tgVFdD Google: https://rpb.li/kVW Spotify: https://rpb.li/7pwzP5 #SaaS #CFO #BusinessMetrics #RevenueGeneration #MarketingMetrics #PipelineDevelopment #StartupGrowth #DataDriven #BusinessStrategy #Entrepreneurship #TechPodcast #SaaSCommunity #KeyMetrics #MarketResearch #CustomerAcquisition #SalesFunnel #StartupSuccess #BusinessInsights #PerformanceMeasurement #GrowthStrategy #Leadership #TechStartups

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🎙️ New Episode Alert: The SaaS CFO Podcast 🎙️ In this episode, Ben Murray talks with David DeWolf about the crucial metrics for a business on the cusp of generating revenue. David shares how his team has created a roadmap focusing on key marketing metrics, response rates, and call conversions. While they are still building their pipeline and don't have a win rate yet, they're diligently measuring the data points they have to guide their growth. Discover the importance of early-stage metrics and pipeline development on The SaaS CFO Podcast! Episode 124 is now available, links down below 👇 YouTube: https://lnkd.in/gHEmrEcx Apple: https://rpb.li/tgVFdD Google: https://rpb.li/kVW Spotify: https://rpb.li/7pwzP5 #SaaS #CFO #BusinessMetrics #RevenueGeneration #MarketingMetrics #PipelineDevelopment #StartupGrowth #DataDriven #BusinessStrategy #Entrepreneurship #TechPodcast #SaaSCommunity #KeyMetrics #MarketResearch #CustomerAcquisition #SalesFunnel #StartupSuccess #BusinessInsights #PerformanceMeasurement #GrowthStrategy #Leadership #TechStartups

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Curious about Revenue Operations (RevOps)? Take a look at this article from Benjamin Mohlie, Managing Director and Co-Founder at Hyperscayle LLC. RevOps is rapidly gaining traction, but its definition varies widely. Hyperscayle has developed a comprehensive framework and a RevOps maturity model for assessing capabilities. Check out the full insights and learn how to elevate your RevOps strategy! #RevenueOperations #RevOps #MarketingOperations #SalesOps #BusinessGrowth

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Discover the top five questions our clients are asking and get expert insights from Bramasol! https://hubs.ly/Q02Rb-Cw0 #RevRec #QuoteToCash #Bramasol #BusinessInsights #Finance #RevenueRecognition #ExpertAdvice

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Start your (growth) engines 🏁 PLG strategies produce faster revenue growth and greater market share. Tune into Franciska Dethlefsen and Laura Schaffer's on-demand session to learn how you can rev up your PLG engine: https://bit.ly/3AZNQCi

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FACT: SaaS revenue growth has plateaued, with sales cycles lengthening by 20% since 2022 FACT: 72% of revenue now originates from existing customers FACT: Most existing go-to-market strategies and CS technologies are ill-equipped to support customer-led growth Totango + Catalyst not only provide the technology but just as importantly DEFINE the methodology on how today’s leading businesses harness customer-led growth (CLG) for success. 🚀 Get the industry leading guide on how to make the critical shift to CLG for your team and your business to thrive ⬇️ https://lnkd.in/geqbrYqw #customersuccess #sales #revenuegrowth #CSOutcomes #merger

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Discover how identifying 90% of your shoppers can double retail success! Bluecore's CMO Jason Grunberg reveals powerful strategies to enhance customer movement and revenue. Read More: https://lnkd.in/dJB_DPX2 #martechcube #martechcubeinterview #customermovement #revenue #strategies #shoppingexperiences #retail #marketingtechnology #jasongrunberg #bluecore

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Tomorrow, July 18 at 10 a.m. CT, join us for “Reframing Account Management for Growth!” Challenger’s Megan Dolan and Ines Tamaddon will share: 👉 Why aligning your GTM teams is essential to growing accounts  👉 How to Reframe your thinking about the role of CS and ADs, whether you’re a leader or an individual contributor  👉 Sales acquisition strategies that account managers can borrow to meet their quotas  Don’t miss it: https://lnkd.in/grYTb_3H

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👉 Scaling enterprise sales is harder than ever. Today's F500 buyers face complex compliance challenges. They need strategic partners, not just vendors. In his latest thought piece, our CRO, Aditya Udas, dives into the common demands faced by large organizations when it comes to security and compliance, and how HyperComply supports these customers throughout the buying process. Read the article for strategies you can use to build trust and high customer lifetime value. https://lnkd.in/gnedZbXn

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Maximize Your MarTech Investment with Customized Operating Models It's easy to get caught up in the latest tools and features...but the real game-changer? A solid operating model. Our latest blog explores why this often-overlooked framework is crucial for your MarTech success. We break down how tailored operating models provide clarity on resource allocation, streamline processes, and bridge the gap between strategy and execution. This foundation is key to fostering collaboration and making informed decisions across your organization. Read our full blog to learn how we can support your journey toward operational excellence: https://ow.ly/rHbu50RZ50R #MarTech #OperatingModels #BusinessStrategy #MarketingInnovation #TransparentPartners

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Preparing for a Series B fundraising round is a complex process that requires strategic planning, operational efficiency, and a deep understanding of your company’s metrics. By leveraging your RevOps team, you can ensure that your data is accurate, your processes are optimized, and your strategy is aligned with investor expectations. This not only strengthens your position during fundraising negotiations but also sets your company up for sustained success as you scale.

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Public SaaS Companies Quarterly Report - Week 27, 2024 See how 71 leading public SaaS companies opened and closed the last quarter, with clear data on winners and losers. Is your favorite stock on the rise? Top 5 Performing companies: 1. AvePoint 2. Squarespace 3. CrowdStrike 4. BigCommerce 5. Wix Link to the full article: https://lnkd.in/gPiWSz5U #b2b #investor #founder #saas #community

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