Fletcher Whitwell

💡 Event Agencies: Short-term Wins vs. Long-term Game 💡 In the event game, corporate gigs bring the immediate cash flow, but the real long-term growth lies in owning your IPs. 🎯 Corporate events are the bread-and-butter, fueling your day-to-day, while event IPs are your ticket to legacy, giving you control over the experience, brand, and audience. 📈 Play both—secure those big-budget corporates but don’t sleep on the creative leverage of an IP. It’s your game-changer for sustained revenue, influence, and market power. Which one are you betting on? 🚀 #EventIndustry #EventManagement #Growth

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Event Design 101: Avoid the Common Route Taken by Most #Events (AKA the left one).

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It's challenging to anticipate what will capture consumers' attention. These are good takeaways from the Event Marketer's Experimental Marketing Summit.

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InSite Street Media offers political advertising opportunities to reach more local voters with out-of-home (OOH) ads. According to new research by OAAA and Morning Consult, almost 85% of political ad spend is locally driven, making OOH ads an effective medium to reach, inform and influence voters. In fact, more than half of voters view OOH political ads as influential and trusted. With the U.S. experiencing record-breaking political ad spend surrounding the 2024 election, campaigns, political action committees (PACs) and issue advocacy groups are turning to OOH ads to get their message out. Don't miss your chance to meet local prospects where they live, work, and play. Lock in your OOH space now and keep your brand top-of-mind with key audiences. Contact us for a copy of our 2024 Political Media Guide and get the word out this election season with InSite Street Media! #ooh; #marketingandadvertising; #outdooradvertising; #politicaladvertising; #2024election; #insitestreetmedia; #streetfurniture

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OOH is naturally more personable and memorable than TV, podcasts, radio, print, and online ads when it comes to sticking in people's minds. In fact, Clear Channel found that 40% of individuals place their confidence in OOH messaging and has the power to evoke spontaneous brand recall in 31% of encounters, creating lasting impressions that resonate deeply. Given today's OOH landscape, defined by its adaptability and precision targeting, brands have a unique opportunity to deliver personalized messages to invest where and when it matters most. #OOH #FutureofAdvertising #BrandLoyalty OAAA

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Marketers are getting even more sophisticated with data collection. Discover how these new strategies are making an impact. And if you want to learn how COX MEDIA leverages 1st party data for your business…Let’s Talk!

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If you haven’t checked out the new OUTFRONT Advertising Trends Report yet, here’s a pullout of five top consumer trends.

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As digital budgets continue to grow, one of the biggest challenges our clients face is creating sufficient digital content to match their paid media investment. At Media Plus, we've solved this creative challenge by launching our AI-powered Content Studio, designed to help our clients create personalized digital content at scale with both speed and affordability. #Media+, #Digitalmarketing, #Contentcreation, #PersonalizedContent

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Interested in #travel #social #BrandAdvocacy #leadership? I feature those on this site! https://buff.ly/2bKj2pr @Charlesfrize @Dynamicfrize #Ghana #FrizeMedia #DigitalMarketingServices #OnlineAdvertising #marketing #digitalmarketing #advertising #influencermarketing #socialmedia

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🔥 Spending optimism is up, ready to make your ad dollars go further in 2024? Leverage from Nielsen’s Annual Marketing 2024 report packed with expert insights and practical tips to capitalize on the optimism in ad spend this year! [https://bit.ly/3UtoqEp]

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Do you travel more now than you did before the pandemic? For many consumers, the COVID-19 pandemic sparked a trend known as "revenge travel," where individuals are traveling more to reclaim lost experiences and time. Check out this QRCA magazine on page 12 to learn more about this phenomenon and the challenges of researching consumer behavior. https://lnkd.in/gbDEjEsp

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RFP Alert 🚨 Got aviation marketing chops? Check out this $300K–$500K opportunity with the Port of Oakland. The RFP is calling for airport marketing services for up to five years. Think website updates, ad campaigns, and branded billboards for the Bay Area’s most convenient airport—deadline’s December 19th​. Comment "FLY" for the RFP (***send a request if we're not connected***). Tag an agency you think should jump on this opportunity. __ Want more RFP alerts like this? Follow me and sign up for my email newsletter. 🙏 #marketing #businessdevelopment #growth #agencygrowth h#RFP

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I was honored to share some thoughts about seniors as a valuable consumer segment that marketers should consider on Advertising Champions with Tony Stanol. Here's the link to the interview. if you are interested! https://lnkd.in/gv9c_AY9   

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In this episode of What Makes You Wonderful, we talk to Aaron Coleman, the innovative owner of The Greenbrier Goat. He offers a unique and therapeutic outdoor experience for adventurers in the Mountain State. Listen and learn, then go get you goat! daily304

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There's a seemingly intractable challenge in the event marketing industry: confusing agency job titles. It's hard to tell from someone's title what they do, and impossible to know what they're actually good at. I've met agency CEOs who are involved in every project, and others who are almost invisible to the business. Creative Directors who are ideas people...or writers...or designers...or team managers. VPs, SVPs, Directors, C-levelers...no consistency in experience or value. I've learned: don't make assumptions about someone based on their title. Take the time to find out: what do you *actually* do?!?

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Great tips from Paige PR on how to spruce up your marketing and PR programs!

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