“I was lucky to work with Evan as a fellow solutions consultant on the Amazon and Pinterest platforms for a little over a year. He came into the ad tech industry as a novice. Because of his natural inquisitiveness, strong determination and creative thinking, no one would have ever known. It was no surprise he was quickly promoted within our organization within the year. Evan knows to ask the right questions and has a natural passion to figure out how to use his knowledge to best serve his clients. He is organized, goal-oriented, and a leader in his field. I would highly recommend Evan for whichever endeavor he decides to pursue. ”
About
I’ve spent over a decade working across industries—data, martech, SaaS, sports…
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How can you write B2B copy that stands out?
When it comes to social proof, testimonials, and case studies, chances are, you're not using them enough. For B2B copy, it's all about the WHO. Your prospect is asking themselves: "WHO has used this product or service before." "WHO do I know in their customer list?" "WHO of my competitors is on this list?" No one wants to get left behind.
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How can you write B2B copy that stands out?
Please, please, PLEASE do not feature dump. Sure, your product team has some real doozies of fancy features, but the thing is, your prospect doesn't give a crap. They only care about what that feature can do for THEM. And not just what it can do for them, HOW MUCH can this benefit help them? Cut time by XX%, increase their ROI by XX%, and add $XX to their bottom line. GET SPECIFIC.
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How can you write B2B copy that stands out?
Writing B2B copy isn't as complicated as people make it out to be. It starts with understanding that your audience, whoever they are, is a person. Another human on the other end of that screen. When you speak to their emotions, their pains, and their frustrations, you'll connect immediately.
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“I’ll do it later.” It’s the easiest promise to make and the hardest one to keep. We tell ourselves we’ll get it done when we feel more ready. But…
“I’ll do it later.” It’s the easiest promise to make and the hardest one to keep. We tell ourselves we’ll get it done when we feel more ready. But…
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Great customer experience isn't just about meeting the needs of external customers but also means doing the same with internal customers and business…
Great customer experience isn't just about meeting the needs of external customers but also means doing the same with internal customers and business…
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People think owning your own business is glamorous (I did, too). But honestly, it’s duct tape and sh*t-ton of caffeine. ☕ Some days, it feels like…
People think owning your own business is glamorous (I did, too). But honestly, it’s duct tape and sh*t-ton of caffeine. ☕ Some days, it feels like…
Shared by Evan Kuterbach
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🧝Always a a pleasure working with Telstra on amazing causes such as this one. The initiative of kids helping kids by calling Santa on #46 46 46 on…
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People Behind the Product: Meet Allison McConeghy, Lead Client Partner and Caregivers Global Lead 📌 "Excited to share my journey at Pinterest over…
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