Emily Lewis

Investing in personalized content is essential for ABM success. But are you maximizing your ROI? See how you can strike the right balance between tailored messaging and efficient resource allocation. https://hubs.ly/Q02Y421s0 #accountbasedmarketing

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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With New HubSpot Integration, HG Insights Amplifies Go-To-Market Teams’ Engagement with Competitive Technology Intelligence https://ow.ly/QplZ50SiBo2 #marketing #martech #technology #HubSpot #HGInsights

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Migrating from Marketo to HubSpot? Don't sweat it! In just one week, our FREE webinar dives deep into key considerations, timelines, and best practices for a smooth transition. Get expert tips to make your move a breeze>> https://hubs.la/Q02v0mvr0 #MarketingAutomation #MarketoMigration #HubSpot

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Do webinars work in 2024 for B2B? Jacob Hagemeyer says so. Client and friend of Identity Matrix, Jacob joined Stephen M. Lowisz on the GTM Secrets podcast. They talked about webinars in B2B, HubSpot v Salesforce, building marketing teams, and much more! Check out the full episode on every podcast platform! Spotify link in the comments. #gtm #marketing #b2bmarketing

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It's {{current year}} -- are you still using single data providers? There's a lot that goes into a world-class GTM motion (the offer, the messaging, nurturing relationships, etc.) but it all starts with the data you have on your leads With accurate, live CRM data enrichment, you can: 1) Segment leads into the right buckets 2) Craft personalized messaging that resonates 3) Effectively nurture relationships along the sales pipeline "Garbage in, garbage out" -- With bad, sparse data, even the best teams are starting with one hand tied behind their back... more maybe both. Your best data provider simply can't be better than: Your best data provider + Multiple other providers from laid on top of it, at variable cost + AI web scraping that can fetch live data Teams often buy access to additional providers to tape together solutions that exceed 6 figs annually across 5-10 platforms. That's immense amounts of time and money spent on just getting the right emails and phone numbers... 👀 This is your sign -- it's time to {{call to action}} at clay.com

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#INBOUND2024 update: Caroline Hall Prettyman attended a session on Breeze Intelligence, HubSpot's latest addition to their marketplace. Key takeaways: • Clearbit technology now within HubSpot • B2B enrichment and buyer intent tool • Adds data points to contacts using publicly available info • Reverse IP lookup for identifying potential leads This is a game-changer for B2B companies looking to supercharge their CRM data and lead generation efforts. Breeze Intelligence promises to bring a wealth of information into your HubSpot CRM, making it easier to understand and engage with your potential customers. We will be sharing more on this in the days to come. Have you heard about Breeze Intelligence? How do you think it will impact your B2B strategies? #HubSpot #B2BMarketing #CRM #LeadGeneration #MarTech

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🎩 #OrangeHatAlert 🎩[Free tool] AI Search Grader now gives results for Perplexity as well as ChatGPT! Go get your scores: https://hubs.li/Q02-x3qC0 #HubSpot #HubSpotTipsAndTricks #AI #Perplexity #ChatGPT

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Want to know which marketing efforts are driving results? HubSpot’s attribution reporting gives you the insights you need to optimize your strategy and boost your ROI. 📊 📌Curious about how attribution reporting can help your business? Let’s chat https://hubs.ly/Q02R4KvB0 #HubSpot #hubspotpartner #salesenablement #crm #inboundmarketing #revenueoperations #otf

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3 Massive Blind Spots impacting CRO's today! Knowing the average CRO's tenure is 17 months at their current company, we're focusing our attention on helping teams stop the bleed. Primary reason CRO's don't last is due to the lack of accountable visibility across their GTM motions. And here are the 3 top blind spots that exist across teams today. 1. Opportunity detection at the buyer level. It's easy to get at the account level...but that's relatively worthless if you can't know which specific buyers are in-market. 2. Account Coverage via your network. Warm intro's are critical in today's buyer economy. So it's important CRO's enable their teams to know who can help them break into their key accounts. 3. Performance Attribution is often questioned when it comes to marketing initiatives. Not anymore. Every channel must have a clear path to revenue. And that attribution must be easy to see. Otherwise, you're left questioning if marketing, sales, self-service, or partners are the reason for attribution. And not know....adds to the short tenure of those in this role. We wrote a blog all about these 3 areas - check it out and let us know what you think.

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#HubSpot Struggle #2. Underutilizing HubSpot’s CRM 👉https://hubs.ly/Q02Sc-bm0 If your data is disorganized or you're losing track of customer interactions, it's time to rethink how you're using HubSpot’s CRM. #TheStruggleIsReal #InboundMarketing

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Using LeadLander Data for Your ABM Strategy: Targeting the Right Accounts at the Right Time - https://lnkd.in/gKK_pA-M

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Start your (growth) engines 🏁 PLG strategies produce faster revenue growth and greater market share. Tune into Franciska Dethlefsen and Laura Schaffer's on-demand session to learn how you can rev up your PLG engine: https://bit.ly/3AZNQCi

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Every missed connection is a missed opportunity. 💬 Read the case study to see how Potomac Psychiatry and SmartBug bridged the gap with an AI-powered chatbot in HubSpot that boosted qualified leads by 85%. https://hubs.ly/Q02-yh_S0 #DigitalMarketing #AI #AIInHealthcare

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🎯 Tap into the power of ABM by amplifying your message with 25K+ intent signals and connecting with 8,300+ hospital and pharmacy accounts. 🔓 Ready to leverage our network effect of ABM channels to drive campaign impact? 📍Contact us to learn more: https://bit.ly/4dLOZfl #ABM #DigitalMarketing #HealthcareMarketing

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Last Chance! Don’t miss out on tomorrow's webinar, "Optimizing Your Ecosystem with Managed Content Services." If your organization is still grappling with manual content processes despite investing in DAM and Marketing Operations technology, this session is for you. Join Tom Sloan and Kelly Pepper as they discuss how Managed Content Services can revolutionize your marketing operations, from choosing the right content management model to unlocking the full potential of your content ecosystem. Register here: https://bit.ly/4dhYgf9 #webinar #ManagedContentServices #ContentEcosystem #DAM #MarketingOps

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Real talk - reaching your actual Ideal Buyer means your entire GTM org is spending their time on the right revenue-generating activities. So why is this often not the case? Outdated, static, and siloed strategies. What do we mean by Ideal Buyer? How can you use technology to hone in on your top performing segments? More on the RevOpsolutely Substack 🙌

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We talk GTM strategies a lot on here and this podcast on GTM efficiency with CRO @ Owner.com is a great listen from SaaStr Some key learnings! ✅ Learn how to say no. ✅ Ways to scale that don’t include rampant inefficiency and burn. ✅ Building operational excellence #saassales #saas

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