Elizabeth Crawford

The main expectation for comms and marketing leaders in 2025 is that they master the art of doing more with less as they work at connecting with consumers, a new SourceCode Communications study says https://odwpr.us/4eyO01K

6

Believe it or not, #winter will be here before we know it. Two months away on the calendar. NOAA recently released its winter 2024-2025 outlook to remind us of that. La Niña looks to play a big role in how conditions should play out for parts of the U.S. Interesting though how two different sources (NOAA: National Oceanic & Atmospheric Administration and the Farmers'​ Almanac in this case) emphasize the same climate pattern for reasoning behind their respective forecasts, but predicted conditions are different. https://lnkd.in/efd8GQcm No matter how good technology has gotten, weather still is and can be unpredictable. Growers take note of extended outlooks either way to prepare. Are there any weather sources or tools you count on more than others? #weather #climate #forecasting #technology #innovation #accuracy #lanina #agriculture

3

Several of you have reached out to tell me about your presentation/poster or set up to talk at the conference. What about the rest of you? Or what if you don't have a presentation but have been going to APIC Annual Conference for many years? Let's chat!

10

Check my bio. Learn more about Ella Patterson and what she's been up to

1

🔬 Delve into the pivotal role of Immedia in shaping the narrative surrounding the groundbreaking Human Genome Meeting. Learn how our strategic PR approach elevated understanding and dialogue around the ethical, legal, and societal impacts of genome research, driving innovation in medicine and beyond in our new Results blog. #Genomics #MedicalInnovation https://lnkd.in/eQVPMTcp

3

If you're involved with planning #pharmameetings or other life-sciences events, check out the latest series of useful articles we've posted to MeetingsNet.com. They cover important issues for planners: building a better congress strategy; protecting data and content at in-person meetings; and managing executive stakeholders before a meeting begins. https://lnkd.in/g8ViSn3Y

5

We all write content. This may include books, articles, marketing material, emails, memos, contracts, policies, and other documents. Plain language is valuable in all writing. Get your copy of the ISO #PlainLanguage Standard today. bit.ly/42PqTdA

33

2 Comments

This was definitely an interesting topic to write about: ROI for deceased patient records. Thanks to all of the SMEs who shared their input! https://lnkd.in/euY3kXKX

8

Learn how to keep #personalcare products safe and fresh in my July 2024 deep dive feature for happi into the #preservatives marketplace. Leading industry experts share the latest components and regulations you need to know now...

3

This article from Columbia Journalism Review is fascinating, and an argument for the importance of a reputation management communication plan. There are volumes authored by PR pros advising against ignoring reporters inquiries, yet this article documents how frequently it happens. Throughout my career, I can count on one hand the number of times I have made a calculated decision not to respond to a media request, and 99.9% of the time it was after multiple engagements with a reporter who repeatedly misrepresented or distorted information (even if not intentionally). I suspect, more often than not, reporters get ghosted because the brand is caught off guard. They haven't planned how they will respond in a reputation crisis. Or haven't socialized the planned response with stakeholders. If the PR team is haggling with executives and lawyers on what to say or how to say it when the reporters' questions start rolling in, the opportunity to frame the narrative is quickly lost. Thanks for sharing the article Jennifer Johnson Avril! https://lnkd.in/gYmTA9CW

6

❗️Sage Publishing offers a variety of resources for those looking to peer review in the Sage Journal Reviewer Gateway. If you are a cancer researcher or oncologist looking to #PeerReview, you can reach out to me for more information on reviewing with Technology in Cancer Research & Treatment. 🔗 Explore more here: https://lnkd.in/gBJhXmwe Sage #cancerresearch #cancerdetection #cancerdiagnosis #cancertreatment

5

MSR Communications celebrates its 25th anniversary with an infographic that looks back on what’s changed in the last four years—from the pandemic to shifting consumer behavior and a greater emphasis on authenticity and combatting misinformation; PR pros have much to navigate. Looking to the future, we must be agile and strategic, leveraging a mix of secured media coverage and integrated activities from all media types to tell compelling stories that connect with consumers and prospective buyers on a much deeper level.  Full infographic here https://bit.ly/3ZoQfPv #PR #PublicRelations

8

1 Comment

In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

2

Ready for an updated edition of this classic text offering a thorough understanding of normal behavior of domestic animals? The Seventh Edition adds enhanced coverage of behavioral genetics, animal cognition, and learning, with new knowledge and the very latest information throughout.  Check it out at https://lnkd.in/gapciJ4b!

3

How engaging are your promotions, your #communications, your #PR? Are people tuning IN or tuning OUT? Here’s what happens when you don’t connect w/your #stakeholders: https://lnkd.in/eQsjBf85 #PRtip #WritingTip #MarketingTip

3

Can’t Make It to Providence? Join the 2024 NRWA Conference Virtually! Whether you’re across the country or across the globe, you don’t have to miss out on all the incredible content and networking opportunities at The National Résumé Writers'​ Association's 2024 Hybrid Conference. Our virtual option allows you to experience the event from the comfort of your own home or office. You’ll have access to live-streamed sessions, interactive Q&As, and the chance to network with both in-person and virtual attendees through our new app. Why attend virtually? ✔ Real-time access: Watch selected presentations live and engage with top industry leaders and experts. ✔ Interactive engagement: Participate in live Q&A sessions and connect with both virtual and in-person attendees. ✔ On-demand flexibility: Can’t make a session live? No problem! You’ll be able to replay recorded sessions at your leisure. ✔ Learn from the best: Gain insights on the latest trends in resume writing, career coaching, AI tools, and more—all while staying current with the evolving job market. Virtual registration includes: ✔ Access to all live-streamed sessions ✔ Networking opportunities with career services peers ✔Post-conference access to session recordings ✔ Swag! This is your chance to ignite your career without having to travel! Whether you’re a solopreneur, business owner, or working in higher education or workforce development, the virtual option is packed with value. Register Now for the virtual experience. Link below.

18

10 Comments

Read out latest newsletter for updates you should know about. #ICANN

5

This year's U.S. Book Show was buzzing with energy and insight, making it clear that the pulse of the publishing world is stronger than ever. As we are always in the mindset of “sharing is caring,” here is some knowledge the Smith team and I gained from the event: 🎙️ Panel Insights:  From our industry friends at Amplify Publishing Group and Forefront Books to new connections like Mia Orlandella from Penguin Random House, the discussions were rich and varied. A standout moment was the Young Publishing Forum, where the focus was on "emerging publishers" rather than "young" ones, emphasizing the rapid professional growth in this field and the value of mentorship and community. 🤖 AI and Publishing:  During the CEO roundtable, AI’s role in publishing was a major topic. It was fascinating to hear perspectives on AI as an "intelligent assistant"—a tool that augments rather than replaces the human creativity, empathy, and intuition essential to forward-looking innovation. 📈 Trend Shifts in Book Selling:  The dynamics of book distribution are flipping. It’s no longer just about what bookstores will accept from publishers, but strategically thinking about which books are pushed to major retailers like Barnes & Noble, Inc. or newer platforms like Bookshop.org. This strategic distribution reflects a deeper niche targeting approach. 📘 Digital and Libraries Evolving Together:  Discussions around digital book buying, especially in educational sectors, highlighted the evolving role of libraries. They're not just physical spaces but are adapting to digital demands with tools like social media and virtual book clubs, enhancing access and engagement. We left feeling a profound sense of community and dedication across the board, from protecting authors' interests to celebrating the human touch in our tech-driven world. The Publishers Weekly U.S. Book Show wasn't just about books; it was a testament to the passionate individuals behind them, restoring our faith in humanity one page at a time. If you want to take a deep dive into more knowledge and actionable takeaways from the event, Olivia Whitlock McCoy and I recorded a special episode of the Smith Publicity, Inc. All Things Book Marketing Podcast. Check out our insightful episode here: https://bit.ly/3KlxSUD. #Marketing #Publishing #Author #Books #Leadership

43

5 Comments