Edward Ford

We’re a few days away from #ASCO24 where new data & findings will be shared with oncology leaders globally. Yet, despite new treatments & advancements, our greatest defense against advanced cancer remains the same: screenings. ☑ With younger adults being diagnosed with cancer at startling rates 📈, coupled with society’s social media obsession, it makes sense that RC found social media 📲 as the most effective way to raise awareness & inspire action for cancer screenings. (And, if you’re into longevity science like me, you’re channeling your inner #peterattia & focusing on prevention like it’s your job).

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"Go get 'em!" "Listen to your heart" "You were active!" If you're an ŌURA member, you wake up to one of our Insight Messages each and every day. But you may have wondered: What goes into my daily insight messages on Oura? Who creates them? And maybe: How do they know I ate a late-night meal last night?! For the Pulse Blog, we sat down with the Insight Messages team—Johanna Still, Sofia Strommer, and Michael Johnson—to learn more about the research, iteration, and science (lots of science!) that goes into each and every Insight Messages. Go "Inside the Ring" to learn more about their fascinating process here: https://lnkd.in/ecrw8Jmq

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A growth mindset ✨📈 gives you the adaptability needed to manage inevitable change and challenges in work and life. Learn 4️⃣ transformative strategies to cultivate a growth mindset in this helpful blog post by Danika Covlin Veldkamp. #WOTC ➡️ https://bit.ly/3NktyXo

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AI ads during the Olympics 2024 show both the promise and pitfalls of tech. Thoughtful implementation can empower healthcare, legal, and business sectors. Discover more! #Olympics2024 #AI #Tech https://hubs.la/Q02KKNvX0

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Good article on the value of original quality content and risks of GenAI’s generics & distortions today when AI volume is everywhere online. The image simulation is cool example!

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As eloquently put by Eleanor Hawkins in Axios Communicators, there's a recalibration happening as executives navigate how and when to address socio-political issues in the era of Trump 2.0. For corporate communicators, decisions about if, and how, to respond are going to be taking up a lot more of our time over the next four years, if past experience is any indication. Check out the full article at https://lnkd.in/eZCnfVNQ

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A NASA/IBM collaboration produced INDUS, a comprehensive suite of large language models (LLMs) tailored for the domains of Earth science, biological and physical sciences, heliophysics, planetary sciences, and astrophysics. INDUS was trained on a corpus of 60 billion tokens from these disciplines. Learn more about INDUS, how it was created, and its potential uses: https://lnkd.in/gv_N5Q4b

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My friend and colleague Jeff Caporizzo, a cancer survivor, will join an amazing panel of public health leaders from FDA, CDC, and NIH to share their insights on how audience-driven communications strategies can change the public’s awareness and behaviors towards cancer. Don’t miss this upcoming ICF webinar about the role communications can play in supporting positive public health outcomes. #cancerprevention #cancercommunications #CDC #FDA #NIH https://lnkd.in/e7te6Hh7

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As RFK Jr. takes the reins at HHS, 2025 could mark a pivotal year for health communications. In an era where public health narratives are shaped often by platforms like TikTok rather than by the CDC, the need for science-backed education has never been greater. Patients are increasingly using social media to self-educate, which makes clear, compelling, and evidence-driven storytelling critical. And yes, some of this will be from corporations/brands but at the end of the day we will have to lean on trusted voices. I see certified physicians and patient-led communities playing hero roles in bridging the gap between credible data and accessible communication. Companies like MedFluencers and Savvy Cooperative are already leading the charge, proving that health literacy and authenticity can coexist on these platforms. With rare disease communities already demonstrating how empowered, knowledgeable patients can drive better outcomes, could this become the evolving model for all healthcare communications?

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In this M&A Science podcast, #Optiv CEO Kevin Lynch discusses how to navigate mergers and acquisitions, from balancing market share to communicating a vision and more. Take a listen. #OptivNews https://dy.si/yFxp9

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I've had some time to reflect on my time at #IFDASolutions and one of the most prevalent themes I found was the intersection of people and AI. Most companies noted they weren't trying replace human labor; rather, they were working to boost productivity while making the working environment safer. Read below to learn more!

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Read out latest newsletter for updates you should know about. #ICANN

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There is so much written about AI technology today and half of it makes little sense to one who isn't an AI developer. But I really like this article from IBM Research as it explains the different layers of AI and the challenges to come as the AI inferencing market grows. #AIinference #ITinfrastructure https://lnkd.in/gMA6CZBd

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He's gone and done it again! Such simple advice that will result in overwhelmingly positive impacts for employees and employers alike - I should know, I use it every day in my job. Read this article and be one of the ones who gets it right from the get-go. #changemanagment #communication #behavioraleconomics #statusquobias

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Sometimes it takes an #Olympic champion or the most decorated #swimmer to come out about a #chronic condition to get the attention of media. And, in this case, #POTS (postural orthostatic tachycardia syndrome) is getting the spotlight after Katie Ledecky revealed it in her latest memoir. As my friends and family know, I was diagnosed with POTS in 2020 from #COVID long-haulers. I am lucky that my case is manageable day-to-day. But the dizziness, edema in the legs, nausea out of no where, etc. makes each day unpredictable. I am glad to see awareness increasing about this condition as most doctors had no idea what it was just four years ago when they were trying to figure out what I had in the middle of a major pandemic. Interestingly, the #diagnostic tests (BNP) showed I likely- 70% chance- had heart failure as it mimicked the symptoms I had at the time and all the fluid in my body. I am beyond thankful POTS was the diagnosis, thanks to Stanford Neurology & Neurological Sciences. A few key lessons I have learned from this experience and others: 🩻Always be your own healthcare advocate ❓Ask a lot of questions and keep asking 🧑‍⚕️Get a second or third or fourth opinion - sometimes it takes 5 specialists and 5 or more months to give you a diagnosis 🏃‍♀️Find ways to live YOUR life with your condition - I still play 🎾, waterski, run (when I can) - just not to the extent I did before and sometimes need a little more salt and 💦 ! I plan to start 🏊‍♀️ more soon too! You can read more about POTS in this article and the others that have run recently about Katie. #Healthcare #Cardiology #dysautonomia #Neurology

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Give me an opportunity to talk about B2B PR and I'm all in! Thank you to Evan Kirstel B2B TechFluencer for having me on to talk about how PR can help business-to-business companies build, maintain and protect their reputations. We also chatted about my book, B2B PR That Gets Results. Thanks again, Evan! #B2Bmarketing #B2BPR

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This concept is foreign to organizations consumed by the belief that “gogogo getitdone” is an actual strategy. Mapping out goals and roles before action starts is central to success. Said another way ready, fire, aim misses most of your targets.

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