Andreas Ramos

LinkedIn is the best place to find a job, build business connections, or get more money. Do you know your LinkedIn score? Just as your credit score determines how much credit you get, your LinkedIn SSI Score determines if you show up in LinkedIn. I wrote this ebook to explain how to optimize your LinkedIn profile so you can be found when you’re available for work.

Make an OpenAI GPT: A quick 48-page book (paper or ebook) on how to create GPT in OpenAI ChatGPT. It includes an example of an easy GPT and an advanced GPT with RAG (Retrieval Augmented Generation) with full numbered steps and examples. How to distribute your GPT. Notes about GPTs.

Written in plain language with lots of examples, additional information, and links.

The book is organic and free range. Written by me. No AI-generated text.

You can build your own custom AIs in… Show more

Make an OpenAI GPT: A quick 48-page book (paper or ebook) on how to create GPT in OpenAI ChatGPT. It includes an example of an easy GPT and an advanced GPT with RAG (Retrieval Augmented Generation) with full numbered steps and examples. How to distribute your GPT. Notes about GPTs.

Written in plain language with lots of examples, additional information, and links.

The book is organic and free range. Written by me. No AI-generated text.

You can build your own custom AIs in ChatGPT-4 that use your instructions, your data, and your actions.

You write plain English. No code. (You can also write in other languages).
ChatGPT’s AI walks you through the steps to make one.

You can make a basic GPT in ten to fifteen minutes. (By now, I can make one in less than seven minutes).
Your GPT can create images. It can browse the web to look for more information.
It can analyze mathematics, spreadsheets, and computer code.
You can add your files and documents (text, PDFs, spreadsheets, etc.) for it to use as reference. For example, you can upload your company’s instruction manuals so people can ask your GPT how to use your devices. This uses RAG (Retrieval Augmented Generation), which improves the quality of your results. Easy to do.
Your GPT works in English, French, Spanish, Chinese, and many other languages. People can type in their language, and it'll reply in that language.
Just as we build websites, you can build GPTs for yourself, your friends, your team, your company, clients, or the public. Show less

By Andreas Ramos. Updated December, 2023. A quick 28-page ebook on how to write prompts for digital marketing, with OpenAI ChatGPT, Microsoft Bing Chat, Google Bard, Anthropic Claude, and other Language Model Machines (LLM). This explains how prompts work and how to use them to get better results.

I wrote this for my friends, students, and anyone interested in digital marketing who asked questions, tried new strategies, discovered new ideas, and talked with me about AI, ChatGPT, and… Show more

By Andreas Ramos. Updated December, 2023. A quick 28-page ebook on how to write prompts for digital marketing, with OpenAI ChatGPT, Microsoft Bing Chat, Google Bard, Anthropic Claude, and other Language Model Machines (LLM). This explains how prompts work and how to use them to get better results.

I wrote this for my friends, students, and anyone interested in digital marketing who asked questions, tried new strategies, discovered new ideas, and talked with me about AI, ChatGPT, and prompt crafting. Get it as a free Kindle ebook at Amazon or a PDF from andreas.com.

This ebook is from the opening section in my course on AI for marketing. I teach university-level corporate-quality courses on how to use AI for marketing. Learn more at DMAnc.org workshops.

Do you have suggestions and ideas for improving this guide? Send your ideas, questions, suggestions, and comments. Show less

When I told my friends I was writing a book on how to write books, they said, "OMG! I need that book!”

Why write a book? A book brings you opportunities.

By writing nonfiction books, you get projects, jobs, speaking engagements, invitations to join advisory boards with pre-IPO stock, and invitations to start companies.

You can write and publish your nonfiction book in 90 days. Yes, really!

#1 Amazon Best Seller: Within three days, the book became the #1 Amazon… Show more

When I told my friends I was writing a book on how to write books, they said, "OMG! I need that book!”

Why write a book? A book brings you opportunities.

By writing nonfiction books, you get projects, jobs, speaking engagements, invitations to join advisory boards with pre-IPO stock, and invitations to start companies.

You can write and publish your nonfiction book in 90 days. Yes, really!

#1 Amazon Best Seller: Within three days, the book became the #1 Amazon Best Seller in two categories: Publishing and Business Writing.

My Experience: I've written 22+ books on SEO and digital marketing along with more than 75 computer manuals. In this book, I show you how to write, publish, and distribute your book to support your career. Show less

This isn't "yet another fix your LinkedIn profile to get a job" book.

This book is for B2B bizdev to use LinkedIn Sales Navigator to find leads and build connections.

You'll see LinkedIn works and how to use it for business development for your business. We cover Sales Navigator, a powerful hidden tool with advanced filters so you can search millions of members to find the ones for your business. You then use Sales Nav to learn about your leads, watch their activity, contact them,… Show more

This isn't "yet another fix your LinkedIn profile to get a job" book.

This book is for B2B bizdev to use LinkedIn Sales Navigator to find leads and build connections.

You'll see LinkedIn works and how to use it for business development for your business. We cover Sales Navigator, a powerful hidden tool with advanced filters so you can search millions of members to find the ones for your business. You then use Sales Nav to learn about your leads, watch their activity, contact them, and develop business connections with them.

You'll also learn how to write posts that get tens of thousands of views. You 'll also learn how the LinkedIn ranking algorithm works.

The book is written in accessible English for everyone.

How to Use LinkedIn for B2B Business Development
Use Your LinkedIn Profile for Inbound Marketing
Use Your Company Pages for Inbound Marketing
Use Your Connections for Inbound Marketing
Use Posts and Articles for Inbound Marketing
Use LinkedIn Sales Navigator for Outbound Marketing
Use LinkedIn Advertising for Outbound Marketing Show less

The audiobook of the Startup book by Andreas Ramos and narrated by Fawn Alleyne(June 1st, 2019)

Get the Startup book as an audiobook for your Audible, Apple iTunes, Amazon Kindle. Everything you've wanted to know on how to build your Silicon Valley startup. In clear and easy-to-follow English, 6 hours and 51 minutes.

An advanced guide to learn how to use Twitter. How to get followers. How to use hashtags, Polls, Pins, Lists, Threads, and more. List of the top tools for Twitter. Lots of surprising details how how people actually use Twitter. Practical, hands-on, and in plain English. This isn't "yet another how-to-get-rich" marketing book on Twitter. It's a practical guide to the many features in Twitter. Whether you use Twitter professionally (academic, research, journalism), business, or just for fun… Show more

An advanced guide to learn how to use Twitter. How to get followers. How to use hashtags, Polls, Pins, Lists, Threads, and more. List of the top tools for Twitter. Lots of surprising details how how people actually use Twitter. Practical, hands-on, and in plain English. This isn't "yet another how-to-get-rich" marketing book on Twitter. It's a practical guide to the many features in Twitter. Whether you use Twitter professionally (academic, research, journalism), business, or just for fun, you'll see how to do much more. Lots step-by-step guides with illustrations. Every line in this book was checked and updated for 2019.

#1 Best Seller at Amazon. How to use Twitter.
Translated to French and Amazon #1 Best Seller in France Show less

#1 Amazon Best Seller in two categories: Startups & Starting a Business

A hands-on guide to the reality of building a Silicon Valley startup. Yes, I've done several Silicon Valley startups and I've worked in many Silicon Valley startups. I came to Silicon Valley in 1992 where I live in Palo Alto.

How to build your Silicon Valley startup
How to find co-founders
Find accelerators, incubators, co-working spaces
How to sell your startup
26 interviews with founders, heads… Show more

#1 Amazon Best Seller in two categories: Startups & Starting a Business

A hands-on guide to the reality of building a Silicon Valley startup. Yes, I've done several Silicon Valley startups and I've worked in many Silicon Valley startups. I came to Silicon Valley in 1992 where I live in Palo Alto.

How to build your Silicon Valley startup
How to find co-founders
Find accelerators, incubators, co-working spaces
How to sell your startup
26 interviews with founders, heads of accelerators, lawyers, and VCs

2nd edition, updated Nov. 2018. Many changes, new text, plus chapter 10 is all-new.

Translated to French, Korean, and Spanish; Chinese in July 2019.
#1 Amazon Best Seller in two categories.

Clickable Links in the Book
A founder’s list of questions
74% of SV’s workers are from another country
Palo Alto: where to go, eat, buy stuff, and so on
Get a business address in Palo Alto
Accelerators and incubators: YCombinator.com, FoundersSpace.com, 500Startups.com. National Business Incubator Association (NBIA.org), Global Accelerator Network (GAN.co). NBIA has a list of incubators around the world. See also Seed-DB.com.
List of 1,300 domain name extensions, such as .co, .ly, .app, .team, .tech, .tools, and so on
CrunchBase.com and Angel.co
Rapid prototyping with storyboards
The Grandmother Pitch
SEC on material issues
Data on ad revenue at my blog
Academic research in viral marketing
VentureBeat.com website for the venture industry
TheTrustedInsight.com has information about VCs
Legal documents incorporation, term sheets, NDA non-disclosure agreement, stock distribution, and capitalization tables) for free at LegalZoom, Nolo, and Clerky.
Analyst reports at online brokerage services, such as Charles Schwab, Fidelity, and E*Trade. Yahoo Finance Report Screener at finance.yahoo.com/screener. Reuters also offers reports.
Independent analyst services, such as ChainBridgeResearch.com and IndependentGlobal.com
Info on startup deals and investors at Capital IQ and Pitchbook.com Show less

App Store Optimization (ASO). Available at Amazon.

#1 Amazon Best Seller in two categories. How to write books to improve your career. Step-by-step, hands-on process for researching, outlining, drafts, and copyediting to produce ebooks and printed books. Interviews with ten authors and two publishers. Available at Amazon.

A 53-page ebook on the changes at Google, Baidu, Yandex, and Bing and how this affects the future of SEO. Based on interviews with Baidu, Yandex, and former Google senior engineers. The ebook is published in cooperation with McGraw-Hill

80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience?

There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use Content Marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers:

How Content Marketing fits into your marketing
How to build your Content Marketing strategy
Use… Show more

80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience?

There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use Content Marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers:

How Content Marketing fits into your marketing
How to build your Content Marketing strategy
Use Influencer Marketing to distribute your content
Use SEO and PPC with your Content Marketing
Metrics, tracking, and business goals for Content Marketing Show less

Search Engine Marketing: China Edition by Andreas Ramos and Maggie Guan. How to use analytics to manage multichannel marketing. Translated to Simplified Chinese with new material for China.

"China's companies can use the new Internet technology to open up new markets both in China and around the world. How can you use those technologies to help your company? This is the first book to bring analytics, digital marketing, and traditional marketing together." -- Foreword by Haoyu Shen, Chief… Show more

Search Engine Marketing: China Edition by Andreas Ramos and Maggie Guan. How to use analytics to manage multichannel marketing. Translated to Simplified Chinese with new material for China.

"China's companies can use the new Internet technology to open up new markets both in China and around the world. How can you use those technologies to help your company? This is the first book to bring analytics, digital marketing, and traditional marketing together." -- Foreword by Haoyu Shen, Chief Operations Officer (COO), Baidu.com

Beijing, China, 2010. 290 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index. Show less

Search Engine Marketing: Taiwan Edition by Andreas Ramos and Stephanie Cota.

How to use analytics to manage multichannel marketing. Translated to Traditional Chinese.

(McGraw-Hill Taiwan, 2010. Illustrations, tables, index). Available in Taiwan.

Search Engine Marketing by Andreas Ramos and Stephanie Cota. How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, radio, TV, radio, mobile, and other channels).

(McGraw-Hill, 2009. 267 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index). Available at Amazon, Barnes & Noble, and other bookstores in North America, Europe, and Asia.

Buy the book at Amazon.com.

From the Foreword by Haoyu Shen: "China's companies can use the new Internet… Show more

Search Engine Marketing by Andreas Ramos and Stephanie Cota. How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, radio, TV, radio, mobile, and other channels).

(McGraw-Hill, 2009. 267 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index). Available at Amazon, Barnes & Noble, and other bookstores in North America, Europe, and Asia.

Buy the book at Amazon.com.

From the Foreword by Haoyu Shen: "China's companies can use the new Internet technology to open up new markets both in China and around the world. How can you use those technologies to help your company? This is the first book to bring analytics, digital marketing, and traditional marketing together."
-- Foreword by Haoyu Shen, Chief Operations Officer (COO), Baidu.com

Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and Social Media marketing. The book includes interviews with industry experts and tips on vendor selection.

Our book includes the strategies, tactics, techniques, and insider tips on how to set up and manage your ditigal marketing campaign. Show less

The KPI eBook: Learn how to use KPIs (Key Performance Indicators) to calculate LTV (Lifetime Value), CPL (Cost per Lead), and CPA (Cost per Acquisition). With these three numbers, your marketing will be profitable.

All it takes is basic grade school math. It's easy to read.

The text was proofread by friends who are MBAs from Harvard, Stanford, and MIT. It was also proofread by Silicon Valley CFOs.

The ebook is being taught at a number of MBA schools in the USA, incl. Tsing… Show more

The KPI eBook: Learn how to use KPIs (Key Performance Indicators) to calculate LTV (Lifetime Value), CPL (Cost per Lead), and CPA (Cost per Acquisition). With these three numbers, your marketing will be profitable.

All it takes is basic grade school math. It's easy to read.

The text was proofread by friends who are MBAs from Harvard, Stanford, and MIT. It was also proofread by Silicon Valley CFOs.

The ebook is being taught at a number of MBA schools in the USA, incl. Tsing Hua University in Beijing.

The ebook is an excerpt chapter from my book Search Engine Marketing, published by McGraw-Hill, 2009. The book was also translated and published by Tsing Hua University Press in Beijing (2010) and in Taiwan by McGraw-Hill Taiwan (2010). The book covers SEO, PPC, analytics, KPIs, landing pages, microsites, and multivariate testing. Show less

Insider SEO & PPC, by Andreas Ramos and Stephanie Cota.

How to use search engines to get qualified leads, prospects, and customers by building and managing SEO and PPC campaigns. Interviews with Google, Microsoft, Clicktracks Web Analytics, and others. 26 case studies. 47 tips & tricks.

Second edition. Jain Publishing, 2006. 256 pg., 35 illustrations, tables, index. ISBN 2006 978-0875730882).

Available at Amazon, Barnes & Noble, and so on.

Hands-On Web Design, by Andreas Ramos.

This came out in February 1996 and was one of the first books about HTML and web development. By 1998, there were hundreds of books on HTML, but I was one of the first. The book sold very well.

Jain Publishing. 1996. 160 pages and 83 illustrations. ISBN 978-0875730769

PCs for You and Me: Guide to DOS and Windows, by Andreas Ramos.

This was a great book, but too late for the market. Windows came out in August 1995. So did Netscape. Within months, nobody cared about Windows anymore. The hot topic became HTML and web design.

Jain Publishing. 1995. 326 pages with illustrations. ISBN 978-0875730622

Your Second Manual (Y2M) by Andreas Ramos.

I wrote this in Denmark in 1989. The Atari ST was the top computer in Europe from 1986 to 1992. My book was noted as "Most Significant Product" by a leading UK computer magazine and I was "Man of the Year" by a computer magazine in Spain. This was before email and I got dozens of letters from readers every week. I even appeared in a Danish cartoon strip for several years. The book sold over 25,000 copies at $45 each. Published in Danish… Show more

Your Second Manual (Y2M) by Andreas Ramos.

I wrote this in Denmark in 1989. The Atari ST was the top computer in Europe from 1986 to 1992. My book was noted as "Most Significant Product" by a leading UK computer magazine and I was "Man of the Year" by a computer magazine in Spain. This was before email and I got dozens of letters from readers every week. I even appeared in a Danish cartoon strip for several years. The book sold over 25,000 copies at $45 each. Published in Danish, Swedish, English, Spanish, French, German, and Finnish.

1989. 224 pages with illustrations. ISBN 87-89488-01-6 Show less